LONDON (AdAge.com) — With the recession being felt worldwide, London Advertising, along with ad-translation agency Textappeal, surveyed 109 strategic planners to get a read on how countries are responding. Watch our slideshow of 13 regional ad campaigns.
NEW YORK (AdAge.com) — Any CMO who invites L.A.-based rap group Majesty into an insurance company for a performance is clearly trying to shake things up. Indeed, Jeff Charney has made it his mission to infuse new life to a still-misunderstood brand.
Commoditization may be the biggest threat facing agencies and media companies today — yet we hear precious little about it, and few can articulate a strategy to combat it.
I'm revisiting HuffPo not only because the response to my outrage has been so interesting but because last week HuffPo CEO Betsy Morgan was forced out.
The fact is, for now, Cannes still matters; awards still matter. Simply, awards are a marketing tool, for individuals and for companies. Especially now that clients are taking more of an interest in what goes on at Cannes, winning a Lion is business.
So here it is, the first annual Art of Outdoor from Ad Age and Creativity. It incorporates all the Obie winners but also several dozen campaigns from around the world that impressed Ad Age's outdoor reporter, Andrew Hampp, or the ever eagle-eyed editors of Creativity, in the last year.
O projeto “Mil Casmurros”, criado pela LiveAD para promover a minissérie “Capitu” da Rede Globo, é um dos dois trabalhos brasileiros no shortlist da categoria PR, divulgado ontem em Cannes Lions 2009.
No vídeo-case abaixo, você pode conferir como aconteceu essa leitura colaborativa de um dos maiores clássicos da literatura brasileira. Segundo a agência, a mídia espontânea gerada pelo projeto pode ser calculada em 6,7 milhões de dólares.
Os vencedores da categoria PR, assim como Promo e Direct, serão revelados na terça-feira, dia 23.
Post originalmente publicado no Brainstorm #9
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Mesmo com a queda no número e na qualidade das peças inscritas para o Cannes Lions 2009, alguns cases ainda me inspiram e me fazem torcer. Um deles se chama “Barack Obama“. Quer queira ou não, B.O. é um case, não só por ter revolucionado a política norte-americana, mas principalmente o marketing político no mundo todo. David Axelrod, seu principal assessor de campanha, até já foi comparado com Joseph Goebbles, em um polêmico post meu feito há quase 1 ano (aqui).
Esta semana, o case “Obama for America” entra para a lista dos favoritos que podem levar um leão de ouro na maior e mais desejada categoria do Festival de publicidade de Cannes, a categoria Titanium, capitaneada pelo criativo australiano, David Droga, sócio-fundador da premiada agência Droga5.
Confesso que, entre os demais candidatos da categoria, é o meu case predileto. Apesar de eu também ser do fã-clube de Whopper Virgins e da CP+B, nada conseguiu me chamar tanta atenção em 2008, como essa campanha integrada que fez motivar novamente os jovens norte-americanos, que estavam desinteressados em contribuir com o futuro da política de um país afundado em um mar de inimizades.
A qualidade de um candidato negro, com poucas chances de subir no “trono” da Casa Branca, foi impulsionada por um forte investimento em inovação. Utilizaram todos os meios disponíveis para formar vários canais de comunicação direta com o público, reescrevendo, ao longo do caminho, a nova era do marketing político.
Uma rica vitrine do engajamento, a utilização de sites, blogs, redes sociais, aplicativos móveis, e até publicidade em games, fez da campanha de Obama uma grande janela da plataforma 2.0 para o mundo. Obama já foi condecorado por outros grandes prêmios da publicidade e do marketing global. Levou ouro no Clio Awards com o clipe musical criado pelo Black Eyed Peas. Ainda por cima, foi nomeado “Anunciante do Ano” pelo AdAge, ano passado. A vitória em Titanium, este ano, deve ser anunciada na próxima sexta ou sábado, e consagraria todo o reconhecimento da ambiciosa e destemida campanha “Obama for America”. Se não levar um leão, pouca ou quase nenhuma coisa vai mudar. O que importa é que Barack Obama e sua campanha continuará sempre nos inspirando.
(TrendHunter.com) This shocking set of images was shot by Nils Vilnis as a part of an Amnesty International fashion show in Latvia called ‘Stop Violence Against Women.’ Models were styled by Anita Altmane and made up by…
“Victims are people just like you and me. acat.ch Christian campaign to abloish torture.
Advertising Agency: Advico Y&R, Zurich, Switzerland
Advertising Agency: Grey, Beijing, China
Creative Directors: Chee Guan Yue, Adrian Zhu
Art Director: Johnnie Tey
Copywriter: Albion Li
Illustrators: Di Zhang, Andrew Tan, Harimau Yusof, Johnnie Tey
Published: September 2008
(TrendHunter.com) Conceptual artist Anthony Jones is creating a fanfic spinoff of the Super Mario Bros. called ‘Mario,’ and he’s designed untooned versions of Princess Peach, Mario, Luigi, and Bowser to accompany the piece.…
OK, so last week we kinda trashed the journalistic efforts others have planned for Cannes this week tossing them off as overly trendy or lazy. Of course, it was in jest and of course you knew that.
It’s one of those tough predicaments: your client wants to be the spokesperson for your new TV spots…well, his new spots. He’s the man driving the company-the brand-no matter how much time you’ve put into it.
A very charismatic and charming man, unfortunately he’s “got a face for radio,” standing 5′ 5″ tall with wispy hair that seems to start in his ears and wind it’s away around the back of his bald head. From the looks of it, the ears have never seen a trim. (Yummy…)
CEO's Melon
You weigh the options; he’s definitely not stupid, so the whole “we need a perfect fit for the brand persona” BS angle is dead. In his mind he’s part of the brand’s image, and he is to an extent, just not the TV extent. If you tell him that, the account won’t be in jeopardy, but the relationship will be strained. Then again, saying that he’s the perfect fit is a straight-out lie. Plus, you’ll pay for it in terms of reputation and credibility. Slinky’s will start showing up in your office…to remind you of your backbone. So, what to do?
If you are thinking correctly, you’ll head down to Media and see if they can dig up research on the effects of CEO’s in TV commercials. (That’s what I’d do.) They won’t have the information, but they’ll have an idea on where, and how, to get it. Remember to always love your media department…
In this case, they provide you an Ad Week poll done on LinkedIn. According to the Ad Week article:
When a company uses the CEO in its advertising, do you find the message more credible, less credible, or does it make no difference? Overall, “makes no difference” won a plurality, with 49 percent of the vote. But “more credible” beat “less credible” by a wide margin, 36 percent to 14 percent.
The poll addresses other CEO characteristics such as age, company size, gender, etc, and is available on LinkedIn.
So, unless there’s another way out of it, it looks like your spots will revolve around the CEO. Yet, it could be worse…you could be working with kids and goats…
Jeff Louis: Strategic Media Planner, Project Manager, and New Business Account Coordinator. His passion is writing. If you would like to get in touch with Jeff, please leave a reply or follow the links: www.linkedin.com or www.twitter.com.
(TrendHunter.com) Wanna get away in a hurry? Try Veasible accessories on for size. This line of collars, head pieces and purses gives you an instant privacy shroud on the fly. If you’re looking to shield your eyes from…
(TrendHunter.com) Katie Gallagher is a designer whose work is an encounter between art and fashion. She explores the possibilities of cutting-edge ideas with this imaginative photo set. The nude spandex material used throughout…
Guillaume Lechat est un photographe de mode parisien de 26 ans. Il a travaillé à Los Angeles et en Australie. A noter son style épuré, son travail authentique ainsi qu’un mélange de clichés en noir et blanc ou en couleurs. Plus d’images dans la suite.
(TrendHunter.com) ManBabies is everything I want from a photoblog. It’s comprised of hilarious user-submitted photoshopped content that essentially takes the faces of a father and baby and swaps them. Brilliant!
I’ve selected…
Just wanted to do a quick update before Cannes consumes me and I lose my will to blog while sober.
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