Olivia Rodrigo’s latest music video was shot entirely on the new iPhone 15 Pro, with Apple’s creative agency quickly dropping behind-the-scenes footage and content snippets from the shoot as commercials for the product. TBWA/Media Arts Lab launched the ads on Instagram and YouTube moments after the introduction of the iPhone 15 Pro and iPhone 15…
Emily Ketchen knows that despite its reputation as a marketing-averse demographic, Gen Z is quick to advocate for the brands that align with their values–and any brand that is not prepared to both establish and prove a commitment to meaningful work will fall behind. Ketchen, Lenovo’s CMO and vp of international sales and the computing…
Back Market, a marketplace for refurbished devices, is on a mission to steal Apple’s thunder with a global campaign taking aim at Big Tech and its obsession with new products. Coinciding with Apple’s annual keynote event today, Back Market’s “Let Them Buy New” is a biting parody of the tech industry’s dominant players. In the…
The craziness of the internet and the often bizarre beauty and health trends promoted are lampooned by Academy Award-nominated actress Kate Hudson in a campaign for medical and aesthetic laser company Alma. Hudson is the new global brand ambassador for Alma, which manufactures laser, light-based, radiofrequency, plasma and ultrasound technologies. The partnership with Hudson will…
In the post-pandemic world, the role of the home has changed for many people as both a place to live and work with hybrid working and family life having merged. In response, multinational technology company Canon aims to build the prominence of its brand and range of printers by positioning the roles they can play…
Adweek’s Podcast of the Year Awards have rebranded to become the Adweek Audio Awards, and this year’s winners will be chosen by jurors from companies including Acast, Spotify, SiriusXM and Stitcher. Last year’s winners included creators such as Conan O’Brien, Jeremiah Zimmerman, Jon Stewart and Yeardly Smith. This year, the categories have been expanded to…
Love is in the air as Tinder tries to woo Gen Z daters. The dating app has launched the next chapter of its global campaign, “It Starts With a Swipe,” emphasizing meaningful connections to attract younger users. Created by agency partner Mischief @ No Fixed Address, Tinder’s three new commercials are sentimental depictions of one-night…
The launch of Giphy’s native advertising platform, set to be revealed at the end of this year, will be worth hundreds of millions of dollars, proclaimed its new owner Shutterstock’s chief executive Paul Hennessy during the company’s most recent quarterly earnings call. Shutterstock acquired Giphy from Meta in May in a cut-price deal of $53…
It seems to be part of modern human behavior that when something is considered old and passe that people put it into a museum to save it for posterity. And in that same vein, Intuit Mailchimp is set to host an exhibition in honor of email–however, it hopes that the opposite sentiment is true as…
Multihyphenate will.i.am does not sit idle for long. Seeing the creative challenges faced during pandemic lockdowns, the singer, songwriter, producer and tech entrepreneur embarked on a mission: develop a digital platform to help creatives and creators manage their businesses all in one place. So was born the platform FYI (For Your Ideas). It went live…
On the heels of a new campaign asking who is going to be the sheriff of the Wild West that is artificial intelligence, Salesforce also releaased a survey showing that almost three-quarters of employees believe the technology introduces new security risks but plan to use it anyway. The 15-second campaign, titled “AI Sheriff,” features the…
Cryptocurrency has an image problem. After a wave of momentum and buzz, including a Super Bowl 2022 full of crypto ads, the collapse of crypto network Terra and exchange FTX’s bankruptcy last year sent the market into disarray. The fallout means that for the average consumer viewing crypto today, “the prevailing feeling is mistrust,” said…
Samsung is playing into people’s anxieties around switching phones with an ad inspired by teen horror movies such as “Friday the 13th.” The spot is a follow-up to last year’s “Join the Flip Side,” by Wieden+Kennedy Amsterdam, which promoted the mobile brand’s foldable range through a satirical thriller in which the protagonist is haunted by…
After winning the coveted Film Grand Prix at Cannes Lions for the comedic spot “R.I.P. Leon,” Apple continues the “Relax, It’s iPhone” campaign by slowing it way down. The new ad, “Tractor,” follows a similar model of using humor to cleverly showcase an iPhone feature. Set to Ludacris’ track “Two Miles An Hour,” the minute-long…
Warning: Google Chrome’s latest campaign might “Break Ya Neck.” That’s because the search engine has partnered with the legendary purveyor of some of hip-hop’s fastest flows, Busta Rhymes, alongside fellow rapper, Lil Yachty, and McLaren F1 racing driver, Lando Norris, for a high-octane music video showing how Chrome satisfies the need for speed. In the…
Instacart’s chief marketing officer Laura Jones calls this the “year of brandformance” for the 11-year-old online grocery platform. The amalgam comes from two functions of the marketing department, brand and performance. Those teams had reported to separate leaders, but Jones, who joined from Uber two years ago, felt they would perform better for clients and…
Danish high-end consumer electronics company Bang & Olufsen has released a global campaign to promote its new brand direction, featuring a range of interactive avatars that represent the musical taste of each user on the brand’s website. With the introduction of the brand direction “See Yourself in Sound,” the near-100-year-old company, which designs and manufactures…
With a market cap of $2.89 trillion, Apple remains the world’s most valuable company. It should come as no surprise, then, that the device, technology, entertainment and services behemoth is also a brand darling. For the second year in a row, Apple has topped Kantar’s BrandZ Global Rankings with a valuation of $880 billion. Apple’s…
The Valley’s hype machine has been in full grind mode since the dawn of AI as a mass market tool. Since the start of 2023, I’ve seen a lot of over-the-top nonsense masquerading as product promotion, but what I saw last week in venture capitalist Mark Andreesen’s verbose defense of the technology, is unprecedented. This […]
The post The Valley’s High Priests Want AI Allegiance and Adoption appeared first on Adpulp.
Once upon an Internet moment, Twitter was a big deal. Then a braggadocious billionaire bought the company and within minutes the social media platform’s engine began to sputter and its wheels flatten. Flash forward to the present. An internal presentation obtained by The New York Times reveals that Twitter’s U.S. advertising revenue for the five […]
The post Tweet, Tweet: Twitter Is Failing Harder Every Single Day appeared first on Adpulp.
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