In this week’s episode, host Cathy Hackl is at the World Economic Forum in Davos. She’ll share more next week when she’s back on the podcast. In this episode guest host Lee Kebler and producer, Lily Snyder take over hosting duty to discuss the week of AI. Between the Consumer Electronic Show and Davos World…
Apple captured the unique expressions of 30 babies for an especially cute installment of its long-running and celebrated “Shot on iPhone” campaign. A 30-second Instagram Reel, set to the track “Pose” by Gajate featuring Poe Leos, shows off the iPhone 15’s ability to turn any photo into a portrait. Photographer Evan Kafka took pictures of…
As always, CES can be an overwhelming display of technology and potential for the future. Focusing on the dynamic landscape of CES, Eureka Park is one of my favorite areas to explore, always emerging as a pivotal platform for innovation while showcasing new products and startups that are set to influence consumer technology in 2024…
Run. Run far and fast from internet addiction. According to research conducted by HarrisX, the average person scrolls the distance of three marathons (78 miles) annually on their phones. In other words, we the people of the internet run an ultramarathon each year with our thumbs on glass. To combat this growing global issue, Saucony […]
The post Here’s a Hard Working Headline: Give Your Thumb the Finger appeared first on Adpulp.
WhatsApp is venturing further into the branded content space as it strives to form deeper connections with its 2 billion global users, while taking control of its narrative amid expansion in the U.S. On Jan.16, the Meta-owned private messaging app released Ugo: A Homecoming Story, a feature-length documentary following brand partner and NBA star Giannis…
This week’s episode of TechMagic with Cathy Hackl is all about the Apple Vision Pro and spatial computing. Hackl and guest host Lee Kebler briefly recap immersive tech in 2023, including the Meta Quest 3 and ChatGPT. The Apple Vision Pro is set to launch on Feb. 2, 2024, and they discuss the first version…
Meetings that “could have been an email” are the bane of many workers’ existences, but what about a meeting that could have been a quick, informative musical? With the instant collaboration available today, it might be more likely than you think, according to a new ad from business messaging platform Slack. To highlight some of…
Last year I tried to resist AI. I had my reasons, and have them still, but I’m adopting a different, more curious, and accepting posture now. That’s what led me to ask my AI Assistant, Claude, to name the 10 most influential voices in the advertising industry today. Claude quickly named Seth Godin and Bob […]
The post Influential Voices in the Marketing and Advertising Industry Today appeared first on Adpulp.
In a shorter version of the usual podcast, TechMagic starts the year off with an inspiring interview to help you get your creative endeavors going in 2024. Tech and gaming executive Cathy Hackl and guest host Lee Kebler release their 11th episode of TechMagic, the show that dives deep into today’s tech news and explores…
To celebrate the 20th anniversary of Sonic the Hedgehog, JWT Sydney and SEGA have launched a multi-platform campaign based around an augmented reality app that can be used in conjunction with out-of-home, TV, magazines, online banners and websites. The campaign has launched exclusively in Australia and the Sonic Vision app is only available in the Australian iTunes store.
The ‘Sonic Vision – Catch the Blue Blur’ iPhone app (www.sonicthehedgehog.com/getapp) allows fans to capture Sonic in the real world by locating augmented reality markers around the country using built-in maps and GPS.
To catch Sonic, players can point their iPhone at a poster and a gold ring appears on screen. Sonic speeds past onscreen and players have to respond quickly to capture him. The markers also appear on websites, banners, in magazines and on TV.
SEGA is also distributing Augmented Reality Markers to bloggers and gaming websites encouraging them to be part of the campaign by voluntarily embedding the markers (example below) within their pages to attract Sonic Vision players.
Capture Sonic Here – A Sonic Vision AR marker for blog owners
Fans can also submit their points to a leaderboard and follow the progress of other players, win Sonic prizes and share their scores on Facebook.
“JWT has recognised the rising prominence of mobile amongst gamers and created an experience that is a fitting celebration of a gaming icon like Sonic the Hedgehog,” said SEGA marketing manager Neroli Baird.
The campaign also coincides with the much anticipated release of Sonic Generations for Nintendo DS, PS3, Xbox 360 & PC. Sonic Generations delivers the definitive gaming experience for Sonic fans new and old and is considered the ultimate celebration of 20 Years of Sonic gaming,
Social media platform X, formerly Twitter, will target more small and midsize businesses (SMBs) to win advertising following owner Elon Musk’s attack on departing brands from the platform. According to the Financial Times, as advertisers such as Apple, Comcast, Disney, IBM, Lionsgate Entertainment, NBCUniversal, Paramount Global and Warner Bros. Discovery have distanced themselves from X,…
Apple broke ground in advertising last year with “The Greatest,” a joyful film representing people with disabilities in their everyday lives. Now it followed up that effort with a childhood fable focused on speech accessibility. The tech brand released “The Lost Voice,” directed by Oscar-winning filmmaker Taika Waititi and coinciding with International Day of Persons…
Ad tech is confusing, and brand marketers and agencies alike want to simplify it. There are an overabundance of vendors contributing to the industry’s complexity. The ad-tech market will reach $2.9 trillion by 2031, according to Allied Market Research. Adweek is reporting on one rising tech company each month that represents the future of advertising….
For myriad personal and complex reasons breastfeeding can be tough or even impossible. That’s why, although the World Health Organization (WHO) recommends exclusive breastfeeding until six months, just 40% of infants are fed this way globally. All moms will know the mantra that “fed is best,” and baby bottles have come a long way since…
The first time Sasha Luccioni applied for a position at Hugging Face–the AI startup now valued at $4.5 billion–she was rejected. “I wasn’t what they were looking for,” she recalled. This was nearly three years ago. Shaking off that initial rejection, she went to work at BigScience, a yearlong volunteer research workshop funded by Hugging…
On the latest episode of TechMagic, the show that dives deep into today’s tech news and explores the future of tech and gaming, hosts Cathy Hackl and Lee Kebler talk about the Mac Pro Mini and the development of the Apple Vision Pro. Hackl attended the CFDA [Council of Fashion Designers of America] awards and…
In today’s rapidly evolving tech landscape, brands and marketers are finding new ways to approach the intersection of generative AI and creativity. To harness the power of technology to reach new audiences, smart brands must push the boundaries of innovation by understanding how technology must meet human ingenuity. Brands like The RealReal are using innovative…
In the midst of the rapid advancements in generative artificial intelligence, Adweek’s weekly summary provides an overview of the most recent updates, regulatory activities, and business developments in the world of gen AI that marketers need to know. This week’s news update includes: On the policy side Ahead of 2024’s U.S. presidential elections, Meta has…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
