Mar
19
Samsung Flips the Marketing Script With a Tech-Savvy ‘Grandma-Fluencer’
Posted in: UncategorizedSeniors are often stereotyped for being stuck in their ways, so when a grandmother changes her mind, it’s worth taking note–especially if she delivers her case with a cinematic action sequence or two. Samsung is typically known for its mobile phones, but it wants to promote its range of WindFree air conditioners. Created by agency…
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