As a former English major, professional writer, and fan of books, I was happy to read in The New York Times that “small booksellers not only survived the pandemic, but many are thriving.” More than 300 new independent bookstores have sprouted across the United States in the past couple of years. Given how bookstore sales […]
The post Long Live the Indie Bookstore appeared first on Adpulp.
John Spannos was in the right place at the right time when influencer marketing took off. “I got lucky,” he said of being made one of Instagram’s suggested users. That helped Spannos get his product shots in front of the brands he wanted to work with, and eventually an influencer marketing and content creation platform…
Sex might sell, but the truth is for sexual wellness brands, it doesn’t. That’s the issue facing a growing number of pleasure producers, which are accusing platforms like TikTok, Google and Facebook of censorship. Among them is Lelo, a Swedish-founded brand that sells vibrators, Hex condoms and more across 160 markets. Billed as the “Apple…
The arrival of 5G–the fifth generation wireless network–in the top right corner of our smartphones in 2019 was highly anticipated. Blazingly fast speeds would allow whole movies to be downloaded in seconds. Virtual reality would become even more real. And our phones might reliably complete a video call without crashing. However, the intervening years have…
While there are an enormous number of blogs, advice columns and books devoted to answering relationship questions, they often don’t meet the needs of members of the LGBTQ+ community. Dating app Hinge is looking to help the 80% of its queer users who said they struggle to find resources to help them date with a…
If you’re one of the 433 million people who have opened Spotify recently, you may have noticed the app has become more interactive. There are Q&As on podcasts where audiences can offer suggestions for future guests. Some audio ads have clickable links. You can even create your dream band – and corresponding playlist – via…
Scary clowns, hidden Big Macs, cheeky billboards–Burger King and McDonald’s aren’t averse to some friendly rivalry. However, at the end of July things got a bit more serious as both brands launched their loyalty apps in the U.K. The Your Burger King app has now been rolled out to around half (297) of the fast-food…
The film opens on a woman standing by herself in a room, but as the camera pans out, we see she isn’t alone. A group of women join in for a mesmerizing dance as a voiceover says: “This is a woman. She has a body. Her body has … never been studied properly, ever. Not…
In 2019, the Samsung Global Goals app launched, giving users the power to donate to United Nations (UN) backed charitable organizations simply by watching ads. Designed to raise awareness of the UN’s 17 Global Goals (a long-term sustainability initiative to eradicate hunger, tackle inequality and clean up the planet before 2030), the app is now…
In many businesses, one of the biggest barriers to hiring more diverse teams is that bias can blight the recruitment process. Numerous studies have shown that factors such as ethnicity, gender or a foreign sounding name can make it more difficult for candidates to get job interviews. For example, a 2019 report from the Centre…
It’s Saturday morning, 1995. You’re about to catch an episode of Saved by the Bell: The New Class with a balanced breakfast of Pop Tarts and an Hi-C Ecto Cooler. Before the show begins, NBC airs one last ad: a wholesome PSA starring popular brothers Joey, Matthew and Andrew Lawrence as they urge viewers to…
Telling a series of modern life and love stories around a modern family in Germany is the focus of a campaign from Google to promote its Pixel smartphone brand. Each of the three-minute long adverts have been released to explore different but relatable relationships–and to convey that love is a universal language that can overcome…
Major civil rights setbacks, climate catastrophe, planet-wide poverty, mass extinction–these are just a few of the challenges we face when it comes to imagining a hopeful future. Yet, the only way to build a better world is to first imagine one. Understanding the apprehension that many share for the future, the Smithsonian’s Arts and Industries…
As marketers flood the metaverse with new kinds of branded experiences, it can be easy to lose sight of what makes these virtual worlds appealing to the users who spend time in them. That human element is what agency Momentum Worldwide sought to pin down in a recent survey of 4,500 consumers across seven countries….
Note: To make sense of what is quickly becoming a vast and complex agency technology ecosystem, Adweek is reporting on each of the major platforms. This story is the third in a series covering agencies’ audience management platforms. Previously, Adweek reported on Omnicom’s Omni and Horizon Media’s blu. Like all of the large holding companies,…
| SHINY OBJECTS ALERT | YSL Beauty is dipping its manicured toes into web3 technologies. Stephan Bezy, CEO of YSL Beauty, says, “To us, web3 holds the promise of intensified experiences, where artistic reinvention and genuine emotions collide.” Intensified experiences and colliding emotions? Sounds like a failed commune from the 1960s. To make web3 accessible […]
The post Beauty Brand Dangles NFTs Like Newly Discovered Jewels appeared first on Adpulp.
Even if you haven’t sat down to watch a full episode of The Walking Dead, chances are you’re familiar with the gnashing teeth, decomposed flesh and tattered clothing that identifies a “walker.” What you may not realize is that many of the details, from the wear and tear on clothing to the roaming hordes of…
Camera maker Polaroid has turned to social platform Snapchat to reach the elusive Gen Z audience with an augmented reality (AR) campaign promoting its smallest camera to date. To mark the release of the Polaroid Go, the company–which has produced cameras that develop analogue images in seconds after they are taken since the 1940s–has created…
Recently, my husband got an unexpected text. It was from our Samsung fridge, letting us know it was time to replace our filter. They–the fridge that is–went on to provide filter recommendations, places to purchase and more information about the lifecycle and ongoing maintenance of our appliance. IoT has been talked about for years, but…
In a sweeter-than-sugar video montage, several dogs snooze away the day–a few drooling and snoring–while their owners wonder just how much shut-eye a pound puppy really needs. One asks: “Is it possible we adopted a sloth?” The 15-second spot–while clearly trading off the adorableness of a belly-up spaniel sacked out like a human–has some weighty…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
