Instacart’s chief marketing officer Laura Jones calls this the “year of brandformance” for the 11-year-old online grocery platform. The amalgam comes from two functions of the marketing department, brand and performance. Those teams had reported to separate leaders, but Jones, who joined from Uber two years ago, felt they would perform better for clients and…
Danish high-end consumer electronics company Bang & Olufsen has released a global campaign to promote its new brand direction, featuring a range of interactive avatars that represent the musical taste of each user on the brand’s website. With the introduction of the brand direction “See Yourself in Sound,” the near-100-year-old company, which designs and manufactures…
With a market cap of $2.89 trillion, Apple remains the world’s most valuable company. It should come as no surprise, then, that the device, technology, entertainment and services behemoth is also a brand darling. For the second year in a row, Apple has topped Kantar’s BrandZ Global Rankings with a valuation of $880 billion. Apple’s…
The Valley’s hype machine has been in full grind mode since the dawn of AI as a mass market tool. Since the start of 2023, I’ve seen a lot of over-the-top nonsense masquerading as product promotion, but what I saw last week in venture capitalist Mark Andreesen’s verbose defense of the technology, is unprecedented. This […]
The post The Valley’s High Priests Want AI Allegiance and Adoption appeared first on Adpulp.
Once upon an Internet moment, Twitter was a big deal. Then a braggadocious billionaire bought the company and within minutes the social media platform’s engine began to sputter and its wheels flatten. Flash forward to the present. An internal presentation obtained by The New York Times reveals that Twitter’s U.S. advertising revenue for the five […]
The post Tweet, Tweet: Twitter Is Failing Harder Every Single Day appeared first on Adpulp.
“Brand decides to advertise” might seem like an unusual headline, it’s one that’s taken over the business press following Tesla’s annual shareholder meeting in Austin, Texas. That’s because after two decades eschewing conventional advertising in favor of word of mouth, emails, incentivized referrals, and a front-facing founder and chief executive in Elon Musk, the brand…
It was on Nov. 30, 2022 that the prototype of ChatGPT went live. Within weeks, hype was spreading around the world about the detailed responses the bot produced, leading to seemingly every other LinkedIn post offering an insight into the use of artificial intelligence. Advertising, an industry that gravitates toward shiny new things, pivoted from…
Crocs owners are known to wear their shoes one of two ways–seamlessly changing from “sport mode” to “relaxed mode” by moving the strap on the clogs to the front or back. The brand is now expanding this idea to the world of gaming, as it aims to grow its international fan base virtually through a…
Crocs owners are known to wear their shoes one of two ways–seamlessly changing from “sport mode” to “relaxed mode” by moving the strap on the clogs to the front or back. The brand is now expanding this idea to the world of gaming, as it aims to grow its international fan base virtually through a…
Crocs owners are known to wear their shoes one of two ways–seamlessly changing from “sport mode” to “relaxed mode” by moving the strap on the clogs to the front or back. The brand is now expanding this idea to the world of gaming, as it aims to grow its international fan base virtually through a…
In the wake of a troubling period for digital currencies, OKX–the second largest crypto exchange by trading volume–has one-upped a recent campaign from rival Coinbase that claimed “it’s time to update the system” when it comes to financial services. OKX stated more emphatically that “the system needs a rewrite.” In a global brand campaign to…
The Writers Guild of America is out on strike. After six weeks of negotiations with Netflix, Amazon, Apple, Disney, Discovery-Warner, NBC Universal, Paramount, and Sony (under the umbrella of the Alliance of Motion Picture and Television Producers), members of the strongest writer’s union in the land collectively walked off the job. It sounds like a […]
Discriminating against people due to their age is a pox upon advertising and media houses. It’s bad business, and another bad business practice is the last thing that these industries need, right now. Ageism is also a particularly perplexing issue emanating from professional workers who truly ought to know better. Given that everyone who is […]
The post What ChatGPT “Thinks” About Ageism in Advertising and Media appeared first on Adpulp.
With the rise of artificial intelligence and automation, it is no surprise that some individuals are beginning to worry about the future of writing. As machines become more advanced, they are now capable of not only mimicking human speech but also producing entire articles, reports, and even novels. This has led to the development of […]
The post Why Artificial Intelligence is Not a Replacement for Human Creativity appeared first on Adpulp.
AI. Have two letters in combination ever received the hype, press, and speculation behind them that AI presently enjoys? One has to wonder what’s so special about the latest shiny object and exactly who stands to gain the most by seeing artificial intelligence take off. The pace of AI-related product releases and promotions since November […]
The post Sky High on AI appeared first on Adpulp.
Recruiters are calling Austin Anglin, an art director at the independent Atlanta agency 22Squared. They aren’t interested in interviewing him. Instead, they want to reach an art director named Alex Irving. The caveat? Irving isn’t human. They’re the pseudonym behind the AI-produced creative portfolio Anglin created with his co-worker, 22Squared senior copywriter Emmy Murf. Using…
European mobility app FreeNow has released a new creative platform that will be promoted by a through-the-line campaign that tells users to “Feel FreeNow.” The licensed ride-hailing and multi-mobility app, which is headquartered in Hamburg, Germany, operates across 10 European countries. It offers users access to book taxis, private hire vehicles, car sharing, public transport…
Language is a significant part of a person’s identity, individuality and connection with their background–especially when it shapes our unique names. So, running into people who don’t take the time to pronounce or spell our names correctly can be a frustrating, often dehumanizing experience. To celebrate International Mother Tongue Day, a day to promote awareness…
On Feb. 24, the people of Ukraine will mark the first anniversary of a nightmare–the unprovoked invasion by its neighbor, Russia. One initiative to show the impact of the war uses Google Street View-style images to show how the affected cities are brutally different from how they were just one year ago. “The Undeniable Street…
With more than 113 million customers–that’s nearly one-third of Americans–T-Mobile is a leader in the U.S. telecom market. The company invests heavily in its marketing strategy and customer experience, offering some of the most exciting campaigns, features and benefits available to consumers. On the latest episode of The Speed of Culture podcast, Mike Katz, president…
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