Hasta La Creative!

Consumers have learned to expect certain information from retailers when shopping online: 360-degree product shots, detailed size charts, and a transparent shipping and return policy are typical. Ana Kannan, CEO and co-founder of online luxury retailer Toward, believes the environmental impact of fashion and beauty products should be just as accessible. Kannan designed her platform…

Despite a rising interest in sustainability, the American economy still produces a lot of plastic waste–around 46 million tons each year, scientists say. Less than 10% of that gets recycled, meaning that Katy Perry’s plastic bag, floating through the wind, has very little chance of starting again. It’s more likely destined for a landfill or…

With the rise of fast fashion–a term coined in the 1990s to describe an industry shift toward cheaper, more disposable clothing–reusing, repurposing and reselling clothing has gained popularity among environmental activists and proponents of sustainability. But how much are Americans buying into that idea overall, especially given the cheap, ubiquitous convenience that fast fashion offers?…

Consumers expect to recycle items like cans, glass and paper but when it comes to getting rid of the things they wear, it tends to wind up in the garbage without much thought. An alliance between Madewell and clothing resale platform thredUP wants to change that. Around 11.3 tons of textiles are sent to landfill…

Experts estimate that roughly 8 million metric tons of plastic makes its way into the ocean every year–and that by 2050, there’ll be more plastic than fish in the water. So whose fault is it? There’s no easy answer to that question, of course. But to find out how consumers feel about it, Adweek teamed…

Over the last year, British communications multinational Vodafone’s marketing team has been forced to learn new ways to work alongside its agency partners, including New Commercial Arts (NCA), to deliver campaign work despite the restrictions imposed by the pandemic. In October 2020, Vodafone appointed burgeoning London creative agency NCA to transform its marketing communications. In…

As the companies aim to improve their impact on the world, single malt Scotch whisky brand The Macallan and British automotive manufacturer Bentley Motors have begun a partnership that will see them create experiences and products to showcase their commitment to sustainability. The two brands will unite to share learning from their industries and their…

The G7 summit left us with plenty of ambitious statements and promises on climate change from world leaders but little in the way of funding campaigners say they need to support developing countries dealing with the climate emergencies. And despite the focus on climate action during the summit, the U.K. contingent arguably provided some very…

Facebook joined the EU Climate Pact Tuesday and outlined four pledges for how it plans to help people take action against climate change and build a greener Europe. The EU Climate Pact was created by the European Commission to encourage Europeans to learn about climate change and develop, implement and scale solutions. Facebook pledged to:…

Value-oriented department store Target unveiled a new sustainability strategy it calls “Target Forward,” with ambitions to “positively impact both people and the planet.” The plan, which the retailer said it spent almost two years developing by gathering input from throughout its business, entails both designing and promoting sustainable brands as well as reducing waste and…