Sustainability might seem like a topic that involves one particular department, but to drive change, leaders point out it requires a collective effort within an organization. At Adweek’s Sustainability and DEI Summit last month, Virginie Helias, chief sustainability officer at Procter & Gamble, and Nancy Mahon, senior vice president of global corporate citizenship at The…
Google is continuing its global lighthouse partnership with Global Citizen, an international organization aiming to bring together millions of people to take action on worldwide commitments, with the release of a campaign to drive registrations for the initiative’s Recovery Plan for the world. Created by Alma, the “Wishful Thinking” spot supports the ambition of activating…
To highlight the levels of plastic waste being exported out of the U.K. on a daily basis, Greenpeace has released a film questioning the government’s claims to be a leading force for sustainability against a tidal wave of pollution. The “Wasteminster” ad spot, produced by Park Village, features an animation that sees Prime Minister Boris…
Over the past couple years, consumer trends within the alcohol industry have rewarded lower calorie, “healthier” options like hard seltzer, as well as brands that offer transparency related to their ingredients lists and processes. Capitalizing on both of those trends, Belvedere Vodka today released a new line of fusion products, the first products offered by…
To support Global Citizen, an international organization aiming to bring together millions of people to take action on worldwide commitments, Google released a campaign to spark awareness and encourage participation around educational disruption experienced by children. Created by BBH as part of Google’s annual Global Lighthouse Partnership program, the campaign wants to drive action around…
It apparently takes two to make a thing go right. Athletic goods maker Adidas and footwear brand Allbirds today revealed the first product from their collaboration Futurecraft.Footprint, which seeks to develop a more sustainable, lower-emission design and manufacturing process. The result is a running shoe with a carbon footprint of 2.94kg CO2e, or carbon dioxide…
Mattel is encouraging consumers to do some spring cleaning. And while it may be tempting to toss those old Barbie dolls and trucks that are collecting dust at the bottom of the toy chest, the brand is making it easier to give the plastic on the toys your kids once loved a new use. Top…
As part of the CMO Reboot Playbook: Activating Brand Purpose, Arancha Cordero, SVP, Chief Growth Officer for Danone Waters, shares a play on how sustainability can drive simultaneous change for both the environment and the business and how its marketing can be just as exciting as it is for any other industry. Check out more…
Fast-food restaurants have long hinged their business models on extreme convenience. Super quick service and single-use packaging give diners an on-the-go meal with nothing to clean up afterward–leftovers go into the trash without a second thought. But decades after it gained popularity in the U.S., that model isn’t jiving with increased awareness about the environmental…
As part of the Adweek Sustainability Playbook, Ben & Jerry’s Head of Global Activism Strategy, Chris Miller, shares how companies can use their existing tools to advocate for change and become good corporate citizens. THE CHALLENGE The view of what it means to be a corporate citizen has shifted dramatically over the last couple of…
As part of the Adweek Sustainability Playbook, Shell Brands International AG CEO & Vice-Chairman Dean Arag?n shares the journey to decarbonization and the steps to achieve net-zero emissions. THE CHALLENGE How do we as an energy business achieve net-zero emissions by 2050 while meeting the world’s growing demand for energy, respecting nature, powering lives, and…
As part of the Adweek Sustainability Playbook, NHL VP of Sustainable Infrastructure and Growth Initiatives Omar Mitchell shares how the NHL is focusing their sustainability efforts on inspiring their communities and partners to lower emissions, conserve water, reduce waste and more while protecting the places hockey is played for future generations. THE CHALLENGE What do…
As part of the Adweek Sustainability Playbook, Kellogg VP and Chief Sustainability Officer Amy Senter shares her play on how to how the world’s leading cereal company is working closely on partnerships with farmers at the local level and NGOs to share their sustainability efforts and impact. THE CHALLENGE The Kellogg Company is the world’s…
As part of the Adweek Sustainability Playbook, Shin-Pei Tsay, Uber’s Global Head of Cities and Transportation Policy, shines a light on how Uber is mobilizing the world sustainably with technology and mobilizing people with zero carbon emissions. THE CHALLENGE While most would typically view Uber as a ride hailing company, its core technology also enables…
As part of the Adweek Sustainability Playbook, Eli Lilly and Company’s Chief Media Officer Lina Polimeni shares her play on how to create the most compelling communications through a deep understanding of your consumer. THE CHALLENGE Understanding the consumer is supposed to be a marketing superpower. All too often it is assumed that a great…
For years now, restaurants have been displaying the nutritional value of their meals on their menus. But did you ever wonder what the carbon footprint of that bowl of Broccoli Cheddar Soup you were eating the other day was? Well, fast-casual chain Panera is now going to tell you. The purveyor of baked goods, sandwiches,…
Ikea wants to show its customers that old furniture deserves more than one life. Its latest campaign features the adventures of a single white bookshelf, which has made its way into different homes across multiple generations, housing trophies, CD players and disco balls. On Black Friday this year, Ikea Canada is encouraging customers to trade…
In its first broad base marketing campaign, Native Cosmetics is looking to move beyond cult status and into the mainstream, positioning its aluminum- and paraben-free deodorant as something that works for everyone. Launched as a direct-to-consumer deodorant brand in 2015, Native quickly gained a dedicated following among environmentally- and health-conscious circles online. Its community is…
For this elegant, eco-minded couple, whipping up a meal means raiding the refrigerator for last night’s leftovers and working in complete sync to put dinner on the table. And alongside the salad and pasta, they toss in a few arabesques and flying leaps. In its latest ad from longtime agency Rethink, Ikea Canada mixes classical…
Wouldn’t it be nice if you could do something to counteract environmental degradation, just by sitting around and enjoying a bubbly beverage? That’s what Coors Seltzer’s offering with its new contribution to the category–the second hard seltzer that its parent company, Molson Coors, has launched this year. And for each 12-pack (or 12-pack equivalent) of…
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