The way of the world has changed and as a result so has travel and mobility. It’s an issue that Spanish carmaker SEAT has recognized in developing its new ad campaign which doesn’t just feature its electric cars, but also kick scooters and e-bikes as it aims to grow its customer base. This isn’t another…
While walking through Westminster underground in early Autumn 2020, Jake Dubbins, the managing director of Media Bounty–the London-based independent ethical creative and media agency–noticed a number of adverts he hadn’t seen anywhere else for brands such as BP, defense electronics company BAE Systems and some others. From this, a campaign idea was born that would…
As the world grows in awareness of societal needs and brands lean into adding “purpose” to their marketing communications, Deloitte Digital has opened a division that aims to develop programs, products and campaigns related to climate change, sustainability, gender and racial equality and social welfare. Led by Nathan Young, senior manager of Deloitte Consulting and…
The equation between brands and consumers on addressing climate change is clear–in return for continued patronage, companies and industries must prove that they are actively reducing their harm to the planet. But connecting good intentions from communications to actual commitments is more of a stretch for some brands than others. Intrepid Travel is trying to…
We may come to understand our exit from the pandemic–our ‘Pandexit’ if you will–as the moment global society decided to start taking its existentialist responsibilities seriously. That might be the perfect moment, then, not only for brands and businesses to refine or even redefine their sense of purpose, but to form deep interlocking partnerships with…
The upcoming COP26 summit in Glasgow, Scotland will be arguably the most important environmental summit of world leaders to be held to date. As a result, there is a rush by brands to state their sustainability credentials and intentions to garner attention and build public confidence around the brands consumers buy. The advertising industry is…
Black Friday is always surrounded by a marketing frenzy, but more recently some brands have begun to take a stand against the hyper-consumerism of the busiest shopping day of the year. Last year, for example, companies from Patagonia to Allbirds encouraged people to become more conscious consumers and embrace sustainability instead. The latest brand to…
Images in 2020 and 2019 of the Amazon Rainforest in flames rang alarm bells around the world–and there was one key culprit who hasn’t been brought to justice. A damning headline in Rolling Stone this year called President of Brazil Jair Bolsonaro “the world’s most dangerous climate denier” for presiding over widespread rainforest destruction and…
Advertising agencies are coming under increased scrutiny for their work with fossil fuel brands and were once again on the receiving end of activism when a recent campaign ran across 200 bus stops in the U.K., Paris and Belgium. The campaign, coordinated by the anonymous artists collective Brandalism, was timed to coincide with protests against…
Dramatically changing something as rigidly entrenched as commercial production would have seemed impossible just two years ago. But then Covid-19 lockdowns swept across the globe, forcing marketers to alter everything about how they shoot and produce ads. Now, with production processes no longer carved in stone, sustainability advocates within the industry see an opportunity to…
Sustainability is a leading topic of conversation across all industries today–and the advertising and marketing industry is no exception. On this episode of Yeah, That’s Probably an Ad, we’re joined by Kathryn Lundstrom to discuss the trends she’s seen in sustainability since taking on the role as Adweek’s sustainability reporter. Stream the new episode below,…
Facebook is cracking down on the selling of land in ecological conservation areas within the Amazon rainforest on ecommerce destination Facebook Marketplace. The social network said in a blog post Friday that it is updating its commerce policies to explicitly prohibit the buying or selling of land of any type in ecological conservation areas on…
As tech billionaires Jeff Bezos and Elon Musk dream of flying to the stars in their privately funded space shuttles, the farmers of Sweden have sent a message to remind people that they are working to keep the focus on this planet and the climate challenges agriculture is facing. Cooperative Lantm?nnen, owned by 19,000 farmers…
The growing urgency and the conversation around the climate crisis is almost at fever pitch ahead of the upcoming United Nations Climate Change Conference, or COP26, where world leaders will discuss their future environmental commitments. In advance, a campaign involving 20 green organizations–including Greenpeace–has begun calling for a ban on the advertising and sponsorship promotion…
Climate coverage, while getting more urgent and ubiquitous, is big business for publishers. But for this sector to keep growing, the buy- and sell-side need to get comfortable showing their cards and agree on how to measure that credibility. Bloomberg Media’s 2-year-old vertical Bloomberg Green is one of the media company’s strongest platforms for driving…
I admit that I have a love-hate relationship with packaging. As a creative director, the visual challenge of using packaging to attract, entertain and inform is gratifying. From creating and channeling a brand’s identity and personality in its most pure form to making something fun and beautiful that gets someone excited about trading their money…
Cleancult has recruited some eager members. Today, the young manufacturer of plant-based household cleaning products announced $25 million in new funding. Investors are a mixture of private equity and venture capital firms, including Kevin Hart’s Hartbeat Ventures and Rachel Zoe’s Rachel Zoe Venture Partners. The number “dwarfs all other investment rounds put together,” Ryan Lupberger,…
The planet is in trouble, and it’s pretty obvious who’s to blame. “We are meant to be the more intelligent species, [yet] we’re producing a hell of a lot of waste in a way nature never does,” said Oliver Dudok van Heel, head of client sustainability and environment at international law firm Freshfields Bruckhaus Deringer….
An arm of climate crisis advocacy group Extinction Rebellion is waging a protest campaign against fruit drinks brand Innocent and its agency Mother. The group says the Coca-Cola-owned beverage brand has been “greenwashing” through an animated musical ad campaign called “Little Drinks, Big Dreams.” Having staged a number of protests against the brand already in…
In 2019, McDonald’s Happy Meals got some unhappy feedback. A couple of sustainability-minded sisters–ages 7 and 10–weren’t wild about the toys they were getting with their McNuggets and fries. Rather than essentially disposable trinkets made of plastic that isn’t recyclable, they started a petition to ask McDonald’s and Burger King to do better by the…
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