Clothing brands are coming for what’s in your closet, and they’re turning to third-party platforms for help. The secondhand clothing market is projected to reach 5.4 times its current size in the next five years, according to thredUP’s latest Resale Report. Market research firm Cowen predicts it’ll hit 14% of the total apparel market by…
PepsiCo-owned sugar-free soft drink brand Pepsi Max has begun a multiplatform campaign to promote its new move to introduce 100% recycled plastic bottles across its on-the-go range in the U.K. The introduction of the recycling of 500ml and 600ml plastic Pepsi Max bottles is the first stage of the intention to roll out further to…
ATTN:, a media company that bridges entertainment with topical issues, will create social good content for Facebook for Climate Week this week, kicking off with this video hosted by Sydel Curry-Lee, sister of National Basketball Association superstar Steph Curry. The media company, founded in 2014 by Jarrett Moreno and Matthew Segal, has carved a niche…
More than six out of 10 people worldwide want more information about climate change, according to a survey earlier this year by Facebook and the Yale Program on Climate Change Communication, and the social network is responding to those desires with new ways to help its community engage with related topics and boosting access to…
Sustainability-minded consumers want to do good things for the planet–but that gets a little complicated when it comes to air travel. Delta Air Lines’ new ad campaign, launched today, speaks directly to that conflicted traveler. “Isn’t it a paradox,” a voiceover in the new spot muses, “that the love for this world that gets us…
Say you’ve got a sustainable product ready for market. What’s the best way to grab consumer attention? To get an idea of which sustainable attributes are most important to consumers, Adweek teamed up with intelligence company Morning Consult to ask them directly. Sustainability is important, but so is cost According to the survey, sustainability is…
Sky, the European media company part of Comcast, is not the first business to pledge to be net zero carbon by 2030, but it has launched an entirely new brand to help reduce the effects of climate change. The brand, called Sky Zero, launches with a major campaign on Sept. 10 that encourages people to…
In a world where every brand aims to be true and real–or, in marketing speak, authentic–Burger King is going beyond its recent efforts to position itself as a sustainable quick service restaurant by banning 120 “nonessential, artificial ingredients” from its menu. The changes, announced today, are not happening all at once. Burger King has slowly…
Burning fossil fuels for energy is wreaking havoc on the climate, and the next generation of marketers has a request for ad agencies: Break up with Big Oil. Top line In an open letter written by activist group Clean Creatives with 71 initial signatories, the “advertising and PR leaders of tomorrow” laid out an argument…
Burning fossil fuels for energy is wreaking havoc on the climate, and the next generation of marketers has a request for ad agencies: Break up with Big Oil. Top line In an open letter written by activist group Clean Creatives with 71 initial signatories, the “advertising and PR leaders of tomorrow” laid out an argument…
While it has become trendy for corporations to show support for the environment, recent alarming reports on climate change inspired one beer brand to go beyond advertising and take action that could have a real impact. Polish beer brand ?ubr, which is owned by Asahi Europe, expanded a national park in Poland to help protect…
Early in the Covid-19 lockdowns, questions of returning to the office typically revolved around proposed dates and mask protocols. But as the pandemic has continued through its second year, the nature of work has become a highly complex and potentially volatile topic at companies around the world. For many organizations, it’s no longer about a…
On a warm day at the beach, a scoop of citrus ice cream might sound like it would hit the spot. But if it turned out to be pitch black, would you still be as eager to enjoy it? That’s the stark contrast that ice cream maker Pepita’s and recently founded Australian agency All Good…
The Covid-19 pandemic has sharpened our attention on other crises facing our society such as climate change and food insecurity. These problems may seem insurmountable and only likely to worsen over time, but a new campaign developed by Toronto agency Broken Heart Love Affair for Riverside Natural Foods’ healthy snack brand MadeGood is looking for…
Facebook set a goal of being water positive by 2030, meaning that it will return more water to the environment than it consumes for its global operations. The company said in a Newsroom post Thursday that it will turn to a combination of water restoration efforts starting in regions that are highly water stressed, along…
Consumers are making it increasingly clear that when it comes to apparel brands, the qualities of being fashionable and environmentally conscious are equally essential–it’s no longer an either/or choice. As a recent Adweek-Morning Consult poll found, 65% of consumers say sustainability is important when deciding what to wear. Lululemon hopes to demonstrate its commitment to…
Single-use plastics have survived and thrived–while posing an increasing threat to global ecoysystems–for a simple reason. They’re convenient. Buying toothpaste that doesn’t come from a tube? Or water-soluble pods for your cleaning liquids? Those options are rarely as prominent as the famously frictionless ecommerce tactics used by major consumer brands to secure your purchases quickly…
With roughly 11.3 billion tons of textiles headed for the landfill each year, it’s no surprise that Swedish climate activist Greta Thunberg, star of the first-ever edition of Vogue Scandinavia this week, is using the cover to highlight the fashion industry’s waste problem. And while brands like made-to-order jeans company Unspun and resale platforms thredUP…
As society faces continued warnings over the impact climate change is having on the world, ebike brand VanMoof has released a campaign to call on citizens not to abandon greener mobility habits as Covid-19 pandemic lockdowns ease. According to research released in June from around 3,000 respondents, despite the boom in ecycle availability alongside the…
With the last vestiges of summer, barbecue lovers are all about the grill and the delicious tastes of the meats they cook for family and friends. However, one plant-based food brand, LikeMeat, wants to change all that with the new range that it claims can be enjoyed without guilt. LikeMeat is a brand founded in…
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