While deprived basketball fans were tuned in on ESPN this evening to eagerly watch the NBA’s schedule release special, they were met with a harrowing yet hopeful message straight from the league. “The truth is racism is everywhere,” NBA’s new 60-second spot starts off with, displaying a montage of clips, photographs and newsreels from the…
Major League Baseball will be back soon. A second spring training will begin next week, with opening day in late July. Is this an encouraging sign or a desperate plea to return to a normal that just isn’t there? Time will tell. Meanwhile, here in Texas, we’re experiencing a surge of COVID-19 cases, and the […]
The post Reflections In the American Mirror: Baseball, Race, and Pancake Mix appeared first on Adpulp.
A feature-length documentary about Canadians’ passion for hockey–much of it shot by the fans themselves over a single day–has become one of the biggest sports events in the country since live hockey came to a halt and the Stanley Cup playoffs were postponed due to the coronavirus outbreak. Hockey 24, in the works since November,…
Ask anyone at the U.S. Tennis Association to sing the praises of their game, and they’ll oblige. For starters, it’s great cardio exercise, it’s open to all ages and demos and it requires little equipment. And maybe most important for those who’ve been locked down by the coronavirus pandemic for three months — tennis can…
Nascar will prohibit the Confederate flag at all future events and properties, according to a statement the auto racing brand released today on Twitter. The announcement comes just a day after Darrell Wallace, Jr., the first Black driver in 50 years to win one of Nascar’s top three national touring series, called on the brand…
A week after releasing a powerful ad titled “For Once, Don’t Do It” in response to the killing of George Floyd, Nike has expanded its efforts to support diversity, inclusion, equality and equity both within its organization and American society. In a letter to employees, Nike president and CEO John Donahoe announced a $40 million…
South Korean female gold medalist speed skater Shim Suk-hee became a national icon when she spoke out against her experience of sexual and mental abuse within the sport, prompting a movement within the country’s athletic community. As the #MeToo movement gained traction around the world, Suk-hee spoke out to allege that her former coach–who has…
Two months ago, the sporting world ground to a halt all at once as the spread of the coronavirus forced leagues to shut down. Now, sports are finally starting to come back. First was South Korean baseball. Then Germany’s Bundesliga made a return. In the U.S., Nascar was the first major sport to fire the…
After doling out several social initiatives to abate fans’ hankering to watch some action on the ice, the National Hockey League (NHL) has given hockey hopefuls something to hold out for in 2020: a modified Stanley Cup Playoffs experience. Both fans and players have wanted the NHL to complete its regular season since games have…
NASCAR is racing again on Sunday at the legendary track in Darlington, SC. There will be no fans in attendance for the first time in the sport’s history. It’s going to be an interesting thing to see on TV and a clue to the near future of professional sports. In this new edition of Ad […]
The post Ad Chatter No. 4: NASCAR Returns to the Track, Sponsors Get Back to Business appeared first on Adpulp.
Michael Jordan was one of the most sought after athlete brand ambassadors ever. The six-time NBA champion starred in plenty of commercials and, along with Magic Johnson, ushered in the age of basketball players turned business executives. Jordan is the only professional athlete billionaire, and his focus, even while dominating the NBA, was on building…
Most of the professional sports world came to a screeching halt in early March in the wake of the coronavirus pandemic. But instead of sitting idle, well-known athletes, their teams and leagues got busy. Not on competitive courts, stadiums or fields, of course, but in their communities and through their charities. Early standouts include Cleveland…
One of the WWE’s highest-profile superstars, John Cena, has made a career of being self-referential, in the cheekiest way, often showing up for matches in T-shirts with his own face plastered across his impressively ripped chest. But today he’s pumping up someone else instead: Dr. Evan Shannon, an internist and young father who’s working nearly…
When the coronavirus shut the country down in March, it also halted professional sports. The NBA, NHL, MLB and others suspended their seasons. Top tennis tournaments, including the Miami Open and Wimbledon, were canceled, and the Olympic Games in Tokyo were paused until 2021. The implications were enormous for athletes, coaches, employees, fans and the…
With major sports leagues shut down for the foreseeable future, an up-and-coming futuristic sport is looking to help fill the void with a particularly social distancing-friendly type of competition. The Drone Racing League has seen a 200% uptick in viewership in the past year–a trend that has accelerated since the start of the coronavirus pandemic…
For most Americans, there were two events that helped indicate that this pandemic was a real thing. One was when Tom Hanks contracted Covid-19. And the second was when Adam Silver had the good sense and great foresight to shut down the NBA season. Sadly, when we look back in history, we may find we…
The biggest sporting event of the foreseeable future will not involve any athletics. No one will throw a ball, block a pass or break a tackle. There will be no highlight reel or box score, no Jumbotron or replay booth. This year, the NFL Draft, which typically resembles a sort of ostentatious debutante ball for…
Since March, sports (outside of baseball in Taiwan) have been canceled. The Covid-19 crisis has put nearly the entire global sports industry on hold, pulling the plug on leagues both amateur and professional–in some instances right before their seasons were set to kick off. But that isn’t stopping the National Football League, now considered a…
If that leaky faucet didn’t bother you in January, odds are it’s now at the top of the to-do list as Americans familiarize themselves with every nook, cranky and squeaky floorboard of their abodes. And yet, it’s these intricacies that make a home. The humble home, along with the communities surrounding them, are central to…
With sporting events canceled across all major leagues, Sunday night’s broadcast of ESPN documentary series The Last Dance drew together a huge audience starved for content. Only a few sponsors were allowed in for the event, and with apologies to Reese’s, it’s pretty clear that State Farm won the night. The insurer took viewers on…
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