More than a month into a nationwide shutdown, our world is a different place is countless ways. Among them is a spring without live sports–not to mention the postponement of the Tokyo Summer Olympics to 2021. However, one of the better changes has been getting to know more about our coworkers’ home offices, families and…
As of last week, Visa–a sponsor of the Olympic Games for over 30 years–had 80% of its Olympics-centric creative completed, and with just four months until the opening ceremony in Tokyo was planning to begin its rollout this spring. Those plans, of course, came to a screeching halt after the International Olympic Committee (IOC) announced…
No global event has ever affected sports like COVID-19. While other disasters have caused games to be postponed, the uncertainty of the virus poses a unique challenge. While sports leagues scramble to figure out how to reschedule events, fill airtime and stabilize sponsorships, some associations are pivoting to esports. While live sports are on hold,…
In its 84-year history, the Los Angeles Rams have made a lot of moves. The team was founded in Cleveland in 1936 and moved to Los Angeles 10 years later, then went to St. Louis in 1994 only to move back to the City of Angels for the 2016 season. And while that helps to…
In a move that has seemed inevitable for more than a week, the 2020 Summer Olympics have become the latest sports event–and by far the biggest–to be postponed as a result of the novel coronavirus pandemic. The summer games had been set to take place from July 24 to Aug. 9 in Tokyo, but Japan’s…
Within days of Utah Jazz center Rudy Gobert testing positive for coronavirus, almost every major sports league in North America has paused or suspended play, which has included the cancellation of the NCAA’s annual March Madness tournament. While the extent of the virus and the length of postponements remain unclear, sports leagues like the National…
As COVID-19 cases continue to rise in the U.S., businesses across the country are closing down to help enforce social distancing. In the sports world, virtually every competition has been put on hiatus, leaving athletes with a lot of time on their hands. The common question across athletes’ social media platforms is: “What can I…
How do you get sports fans into the game without actually putting them on the field? That question was already on Julian Duncan’s mind before fears about the coronavirus prompted athletic leagues to suspend games and play in empty arenas. The CMO of the NFL’s Jacksonville Jaguars joined us for an episode of Top of…
Flipping past teenagers dancing and lip-synching their way to internet stardom, a 1,600-pound bull appears on my iPhone screen. The beast is dirty. Snot drips from its nose. A camera zooms in and out on the bull’s face as a remix of “I’m Too Sexy” by Right Said Fred blares. At 101,000 views, the video…
Bozoma Saint John may be the most confident person in marketing–and she has a track record to back it up as CMO of major entertainment agency Endeavor, with previous gigs at Uber, Apple and Pepsi. A sought after speaker for her exuberance and original thinking, she hosted a conversation about the future of sports at…
As America creates murals honoring the number 24 in memoriam of Kobe Bryant, the digit means something very different in Brazilian soccer. The number is considered the “gay” jersey, and soccer players around the country from local clubs to Campeonato Brasileiro S?rie A avoid wearing it. The homophobic tradition comes from a street gambling game…
The cost of commercial airtime during the Super Bowl defies economic conventions. Even as audiences splinter because of the increasing number of different media channels–especially given the rise of social media platforms and streaming services in recent years–the cost of advertising in the Big Game continues to rise. According to Kantar Media data, the price…
DraftKings, a daily fantasy and sports betting site legal in most states, will soon be a public company. The betting site announced today that it has been acquired by Diamond Eagles Acquisition Corporation, a publicly-traded company alongside SBTech, a b-to-b tech company that works alongside sports betting sites. As part of the new deal, Diamond…
With the NFL playoffs arriving right on the heels of the holiday season–which is essentially upon us–Frito-Lay has partnered with major football legends to get America “Ready for Crunchtime.” “Football season and the Super Bowl are among the most important selling moments of the year for Frito-Lay and PepsiCo,” said Marissa Solis, svp of core…
There’s a reason baseball is called America’s Pastime. When the Green Bay Packers won the first Super Bowl, or Bill Russell’s Celtics ushered in the modern NBA, the World Series had already crowned six decades of champions. So while football may bring the biggest spectacle in American sports, and NBA players the biggest stars, baseball…
While the National Football League has long been synonymous with Thanksgiving, over the past decade the National Basketball Association has quietly laid claim to another holiday: Christmas. After the gifts have been opened on Dec. 25, the NBA is hosting a full slate of games across the country from noon to midnight, and is putting…
In October, Paris 2024 unveiled the branding for its Olympic and Paralympic Games. The logo paid homage to Marianne, France’s national symbol, and used some visual trickery to vacillate between a flame and feminine features. Adweek asked designers to weigh in with their thoughts, and sentiment was largely negative. But designing a logo for a…
WhatsApp added a fingerprint lock to bring more security to its Android application. Users of the Facebook-owned messaging app can tap Settings, Account, Privacy, Fingerprint Lock to turn on the new feature and confirm their fingerprints. On the iOS side, WhatsApp rolled out Touch ID and Face ID for its iPhone app in February.
Why do you continue to go to marketing conferences? Are they worth the cost, the travel hassles, and the time away from the office? For people interested in marketing effectiveness, the answer last week was yes. Marketing Week, Campaign, and Footwear News are all carrying the story of how Adidas overinvested in digital marketing and […]
The post Media Expert, Simon Peel, Helps Get Adidas on the Right Page appeared first on Adpulp.
Pickleball—a synthesis of tennis, racquetball and ping pong—is one of the fastest-growing sports in the world. The number of players has jumped by 650 percent over the last six years, according to USA Pickleball Association (USAPA). The biggest subset of that growth is not in the over-60 crowd, says Justin Maloof, executive director of USAPA. […]
The post Pickleballers Say, “Let’s Go Again” appeared first on Adpulp.
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