The National Hockey League reached a multiyear partnership with Clutch, a vertically integrated online car retailer for pre-owned vehicles in Canada. Under terms of the pact, Clutch becomes the league’s official online pre-owned car retailer in Canada, and it will have the opportunity to benefit from exclusive marketing rights and designations that will tie its…
Sailor Jack has been Cracker Jack’s main mascot for more than a century. As the 2022 Major League Baseball season gets underway, however, that will no longer be the case. Today, the Frito-Lay-owned snack brand is unveiling Cracker Jill, an assortment of five female characters designed to represent the diversity of women in the United…
There’s a reason why athletes are the MVPs of both the sports world and advertising. We tune in weekly to watch them perform incredible feats, inconceivable to us mere mortals, then listen in on their post-game press conferences to hear their thoughts while scrolling their social platforms to peek into their lives. These superhumans already…
WrestleMania returns for its 38th installment in all its maximum-impact, high-volume, melodramatic, sweat-drenched, spandex-clad glory. For fans, advertisers and performers, pro wrestling’s largest annual spectacle is akin to the Super Bowl, Coachella and TV upfronts all wrapped into one giant showcase. For World Wrestling Entertainment, the business entity behind it all, WrestleMania doesn’t just set…
Pressure to succeed is instilled in many of us throughout our lives. That’s especially true for athletes. While winning is a vital part of being a pro player, many have reached burnout early in their careers as a result of unrealistic expectations. In hopes of challenging the mindset that forces so many into high-stress lifestyles,…
Online sports betting has exploded in popularity in recent years. As these mobile apps become available in more regions, sports fans may be battling some game day distractions while placing bets on their favorite teams. To help fans cut out distractions, Canada’s leader in digital sports media, theScore, has launched its “Get Into Bet Mode”…
Fans attending the Final Four Tip-Off Tailgate outside the Caesar’s Superdome in New Orleans, where the Final Four component of the NCAA Division I Men’s Basketball Tournament will be played this weekend, will see a vending machine from Twitter, and tweeting at the @wendysvending account with select hashtags will prompt the machine to deliver personalized…
If you are in your 20s or older and were raised in the United States, it’s likely you are a die-hard football, baseball, basketball or hockey fan. You may have possibly even been born into a team’s fandom as part of your family tradition. Add to that your college team, and there you have it–a…
Corona is celebrating its new status as the Official Cerveza of Major League Baseball by giving away Opening Day tickets on Twitter. For one day only Thursday (March 31), fans can enter by following @coronaextrausa, replying to the ticket giveaway tweet Thursday, tagging a friend who is 21 and older and including the #CoronaMLBtix hashtag….
World Wrestling Entertainment teamed up with Snap Inc. on two activations for WrestleMania 38, which will take place Saturday and Sunday (April 2 and 3) at AT&T Stadium in Arlington, Texas. WWE teamed up with Snap’s Arcadia creative studio on a new augmented reality lens featuring WWE Universal Champion and Tribal Chief Roman Reigns. The…
It’s hard to imagine a world without the NBA, and indeed the 2021/22 season marked the 75th Anniversary of the organization. That level of history is bound to stir up some emotion on the court and off, and to that end, the NBA has been going big in its celebration with its ongoing NBA Lane…
Some entrepreneurs are inspired to create a business because they see where lots of money and attention are being spent, and they want in on the action. For Natalie White, though, the motivation to create footwear brand Moolah Kicks came from seeing first-hand one area where a large number of people were being denied both…
Corona teamed up with sneaker aficionado and basketball superstar Sue Bird of the Women’s National Basketball Association’s Seattle Storm on the limited-edition Corona Fine Life Fridge, a mini-refrigerator designed to keep both beer and sneakers “on ice.” Fans will have the chance to win their own Corona Fine Life Fridge between Friday and Monday (March…
March Madness has arrived–and not just for the men’s tournament. For the first time ever, the NCAA Women’s Division I Basketball Tournament is able to utilize the March Madness branding this year, a privilege that was previously only reserved for the men’s tournament. That gives ESPN and brands a new opportunity to capitalize on the…
Football is a brutal, punishing sport that exacts a toll from those who play it. Putting on the helmet, pads and jersey before slogging through tryouts, practices and weekly games is a bit easier when your reward is something more than victory or love of the game. Odessa Jenkins didn’t start the Women’s National Football…
After Covid-19 canceled the NCAA Men’s Division I Basketball Tournament in 2020 and restricted the crowd size for last year’s return, advertisers were eager to be part of the first “normal” March Madness games since 2019. CBS and Turner Sports sold out their advertising inventory for the tournament earlier than ever, bringing in more than…
Activision Blizzard has once again teamed with skating legend Tony Hawk to release its special scratch-to-win skateboards which offer prizes hidden beneath the paintwork. The “Scratch Boards” campaign concept from David Madrid will encourage skaters to slide their boards to discover the codes hidden under the paint, allowing them to redeem different Tony Hawk’s Pro…
Thirty years ago, Pete Rock and C.L. Smooth took a tribute to their friend Troy Dixon–better known as Trouble T-Roy of Heavy D & the Boyz–and turned it into one of the touchstones of hip-hop’s golden age. It’s a story of growth, family and friendship shown through the lens of personal loss, and it’s hard…
With states across the country seeking to restrict how transgender athletes compete, The GenderCool Project and Nike are spotlighting the joy that young people find in school sports. The partnership released a 30-second campaign spot directed by Kobi Swissa of Swissa Creative. The creative, which features 11 transgender and nonbinary kids age 13-17 sharing their…
Twitch filled out its brackets for the 2022 NCAA Division I Men’s Basketball Tournament by bringing two original shows back to /TwitchSports: Let’s Go! College Hoops and SuperFan FaceOff. Both shows will feature athletes, sports analysts and Twitch creators discussing the action on the court, and sponsorships feature brand integrations and custom campaigns for brands…
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