Wendy’s and Rick and Morty are at it again, this time in Las Vegas. The longtime partnership between the fast-food chain and Adult Swim’s hit animated series continues with “Morty’s Mayhem,” a Las Vegas activation that coincides with college basketball’s biggest event, March Madness. From this Thursday through Sunday, March 20, fans in Las Vegas…
Athletes’ mental wellbeing, and the pressure they are placed under, took the spotlight last year when U.S. gymnast Simone Biles withdrew from the competition during last year’s Olympics. Japanese tennis player Naomi Osaka, a top-tier tennis player, similarly withdrew from Wimbledon to take “personal time” last summer. The pressure to perform and win can be…
Between the advent of online gambling, college athlete monetization and cryptocurrency, the business of sports has changed rapidly over the last two years–and Front Office Sports wants to capitalize on that disruption. The independently-owned publisher announced Tuesday the launch of its new platform, Front Office Sports Learning, a permanent landing page on its website that…
March Madness is in the air, and with the NCAA’s annual tournament kicking off March 13, many fans are planning to be among those cheering in the crowd. However, those hoping to attend the games will have to accomplish one final task beforehand: they’ll need to get their work shifts covered. As part of AT&T’s…
The NCAA Division I Men’s March Madness tournament is less than a week away, and this year it will be easier to stream than ever before. Real-time streaming and second-screen destination NCAA March Madness Live has received several upgrades ahead of the 2022 tournament, including fantasy team management. The updated platform experience will debut a…
The National Hockey League shared details on partner activations for the Proline+ NHL PreGame fan festival Sunday (March 13). The Buffalo Sabres and Toronto Maple Leafs will face off in the 2022 Tim Hortons NHL Heritage Classic at Tim Hortons Field in Hamilton, Ontario, at 4 p.m. ET–airing on Sportsnet, TNT and TVA Sports–and the…
Dick’s Sporting Goods and multimedia platform Just Women’s Sports are ready to let basketball fans know that the madness is here this March. The two companies partnered for the 2022 Just Women’s Sports x Dick’s Bracket Challenge with a $150,000 first place prize, the largest winning reward ever in a women’s college basketball challenge. Second…
March Madness is ready to come roaring back, returning with fans for the first time since 2019–and advertisers have already staked out their positions. With Selection Sunday taking place March 13 before the NCAA Division I Men’s Basketball Tournament officially tips off in one week with the First Four, Turner Sports and CBS have “for…
There’s another shakeup in the sports streaming landscape. Apple TV+ and Major League Baseball have struck a deal for Friday Night Baseball–assuming that there is actually an MLB season this year, that is. The streamer will have an exclusive weekly doubleheader with live pre- and postgame shows in eight countries, as soon as the regular…
Brand-building and NIL (name, image and likeness) business management software INFLCR reached a three-year exclusive partnership with TikTok. The initial focus will be on educating student-athletes about best practices on the video creation platform and helping them maximize their earnings potential, and INFLCR will distribute the education and directly connect student-athletes with TikTok growth strategists,…
WWE is looking for a TikTok correspondent to cover WrestleMania 38, set for Saturday and Sunday, April 2 and 3, at AT&T Stadium in Dallas. A contest running on TikTok from Saturday (March 5) through March 18 will give fans the opportunity to use the platform’s Duet feature and share videos on the WWE TikTok…
Why do sports need a truckload of media coverage when a simple roomful will do? During the 2022 NBA All-Star weekend in Cleveland last month, the league reached fans in 215 countries and territories in 60 languages. That happened largely thanks to the NBA’s World Feed Truck, a 40-foot vehicle parked outside of Rocket Mortgage…
When people are losing their lives to save their country’s freedom, entertainment such as sports feels insignificant and yet it has become one of the sanctions against Russia that it will feel for years to come following its invasion of Ukraine. The sporting sanctions of the last week have been widespread, led by the International…
Great Clips, the official hair salon of the National Hockey League, debuted an interactive microsite celebrating hair across the league and featuring hockey hair-themed memes, interactive quizzes and trivia. The hair salon chain reached a multiyear partnership with the NHL, the NHL Players Association and the NHL Alumni Association in April 2019, giving it exposure…
Live soccer is officially coming to HBO Max. Turner Sports and the U.S. Soccer Federation reached an eight-year multimedia rights agreement that makes HBO Max and cable networks TNT and TBS the exclusive English-language home for more than 20 Women’s and Men’s National Team matches each year. The deal is set to begin in 2023,…
While many global industries have been sluggish to take a hard stance over Russia’s invasion of Ukraine, one high-profile exception has been the international sporting community. Backlash against Russia and its ally, Belarus, has been rapid, decisive and worldwide in scope. One of the most vocal critics has been the traditionally neutral International Olympic Committee….
Meta reached a three-year partnership with Teamworks’ INFLCR content and compliance software platform for student-athletes aimed at enabling them to boost their name, image and likeness earnings potential across platforms including Facebook and Instagram. The two companies will team up on in-person educational workshops for athletics administrators. coaches, creatives and student-athletes covering topics including content…
In both sports and sports marketing, you compete as hard as you can to win. Sometimes, that means pulling your team together and running out the clock with a narrow (and questionable) lead. Kyrie Irving missed large swaths of the National Basketball Association’s 2021-22 season after refusing vaccinations required for home teams (but not visiting…
TikTok is lacing up its skates in a partnership with the National Hockey League and National Hockey League Players’ Association, which was revealed Wednesday. The video creation platform said the #hockey hashtag has tallied some 12.3 billion global views, and the @NHL account is up to 1.7 million followers, with accounts of NHL teams totaling…
Snickers and WWE 2K22 will be the presenting partners of WWE’s WrestleMania 38, set for Saturday and Sunday, April 2 and 3, at AT&T Stadium in Dallas. WWE 2K22 is the lastest installment in the WWE videogame series from Take-Two Interactive’s 2K unit. WrestleMania 38 will mark the first time two brands serve as presenting…
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