Like an owl hunting at night for its prey, Hootsuite is looking to pounce on an often forgotten category: social media management for businesses. To take the next step on its marketing journey, Hootsuite has rebranded with a refreshed logo and created a 30-second spot to reveal the update. “We have 200 million businesses using…
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Knockoff Thor is worthy of Old Spice The eldest of the three Hemsworths, Luke, played the role of Fake Thor in the Marvel film Thor: Ragnarok opposite his brother Chris, who plays the real Thor. Luke…
Twitter may be a cultural touchstone, but it’s long trailed other social platforms in terms of ad dollars. Marketers typically use the platform as a place to raise brand awareness, but not as a place to drive lower-funnel conversions like web traffic or purchases, known as performance marketing, which has helped competitors Amazon, Meta and…
Horizon Media, the largest independent media agency in the U.S., is acquiring a majority stake in digital experience agency First Tube. The move will help Horizon deliver on hybrid digital activations, or those that leverage a combination of live video on social media, experiential in-person events, Web3 activations and more. Horizon has long been characterized…
A few weeks ago, Thomas Hewitt Jones had a double-take moment he’ll never forget. Jones was walking up the block near his home in South London when he passed a road gang working on the street. One of the men was whistling a tune–a daffy but strangely affecting little number he’d no doubt picked up…
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Seinfeld’s Jackie Chiles takes on Snyder’s of Hanover (Captions for the video have not been made available to Adweek. We will update the video once captions have been provided.)Snyder’s of Hanover Pretzel brand Snyder’s of Hanover…
In many ways, the Great Digital Acceleration is, in fact, the Great Social Acceleration. There are now more than 4.5 billion social media users globally, and almost 500 million users have joined in the last 12 months alone. Messaging, the new social darling, is also surging–80% of time on mobile devices is now spent on…
May is Mental Health Awareness Month, though discussions around the topic have become more common year-round over the last few years. On social platforms, people are sharing their experiences dealing with issues like anxiety, depression and even dissociative identity disorder. TikTok creator Rod Thill has found freedom by being open with his struggles with mental…
It’s been said that the “shift to social media” is as meaningful as when audiences migrated from radio to television. In a recent interview with Adweek, Gary Vaynerchuk heralded his agency’s digital-first approach, stating that other agencies were ‘tone deaf’ and operated in a ‘creative nirvana.’ A bold statement to make. We cannot agree entirely….
Last week, 19 trade bodies, including the Interactive Advertising Bureau, filed for an emergency application supporting NetChoice and the Computer and Communications Industry Association (CCIA)–organizations that represent tech giants like Google, Amazon, and Facebook–against the Texas social media law. Known as the Texas HB20, the law stops social media platforms with over 50 million monthly…
U.K telecom O2 has just been announced as the official sponsor of ITV’s Love Island, Britain’s buzziest reality TV show. For its top marketer Simon Groves, the deal presents an opportunity to experiment with more “agile and reactive” marketing. Each year, Love Island plants single people in a luxury villa for two months and asks…
Marketers, executives, social media managers and creators gathered together this month for the 14th annual Social Media Week (#SMW). From May 9-11, the industry converged in downtown New York to explore three themes: collaborative creativity, converging experiences and marketing in the age of ownership. Over the course of three days, attendees gained valuable insights from…
More than a year after its founding, dating app Lox Club had all the ingredients of a successful startup brand: good public relations via articles in titles like The New York Times and Vogue, celebrity investors and events in Miami, New York and LA. What was missing was a paid social strategy to capitalize on…
Editor’s Note: This article was adapted from a presentation of the same name by Adam Ilenich, head of community at Rarible, at Adweek’s 2022 Social Media Week event in New York. Much like any industry, the world of NFTs is simultaneously super broad and super specific, leaving many marketers wondering where to start–and the acronyms…
Twitter announced a new policy on Thursday to address viral misinformation during periods of crisis like armed conflict, public health emergencies and large-scale natural disasters. The new global crisis information policy establishes standards for blocking the promotion of tweets that are determined to contain false reporting, false coverage of events and misleading allegations regarding the…
Known professionally as The Fat Jewish, Josh Ostrovsky is a social media maven turned business leader. From garnering millions of fans worldwide to writing, acting, hosting, and even creating his own wine company, Ostrovsky continues to pave the path for entrepreneurs etching out empires while keeping a sense of community front and center. Ostrovsky joined…
A few years ago, the term “creator economy” was unheard of. Today, creators are making money through a diverse and rapidly growing body of tactics, including channel subscriptions, streaming, sponsored posts, and selling merchandise. It’s safe to say this term is now here to stay, and there’s ample opportunity to solve the new needs and…
Adweek is seeking creators to join its newly launched Creator Network, a program designed to provide special opportunities and benefits to those who collaborate with the Adweek team on content, events and more. The 2022 Social Media Week event, which was acquired by Adweek in 2021 and returned in-person this year for the first time…
The digital world is still not a fully inclusive place. In a global study last year from the Institute of Digital Fashion, 60% of people said there was a lack of inclusivity in digital spheres, which can lead to the marginalization of certain communities such as those with disabilities. Adding to this issue is that…
Today, Reddit and U.K. commercial broadcaster ITV announced a new partnership for the popular reality TV show Love Island, where fans get a deeper scoop on the show’s upcoming eighth season. Throughout the entire season, fans in the Reddit Love Island TV community will have direct access to the ITV team behind Love Island’s production…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
