Nov
04
News From the Advertising Industry for the Week of Nov. 4
Posted in: UncategorizedAccount assignments, executive appointments and miscellaneous news from advertising agencies.
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Jul
19
My Mademoiselle Summer
Posted in: UncategorizedLike Sylvia Plath and Joan Didion before her, Meg Wolitzer spent the summer as a guest editor at Mademoiselle. A look back at a time both heady with promise and tinged with the sadness of an era about to end.
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Jun
20
The Obama Campaign’s Digital Masterminds Cash In
Posted in: UncategorizedHow the precision targeting of “persuadable” voters that put President Obama over the top in 2012 could revolutionize the advertising industry.
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Jun
15
Borghese v. Borghese: Battle for a Royal Name
Posted in: UncategorizedThe issue over who may use the Borghese history, at least for marketing purposes, is at the center of one of the most contentious lawsuits facing trial in New York courts this summer.
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May
30
Advertising: Back-to-School Shopping Campaigns, Already?
Posted in: UncategorizedThe tenuous state of the economy is a major reason for the earlier arrival of back-to-school shopping campaigns.
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