WPP Acquires Cloud Commerce Group to Merge With Wunderman Thompson

WPP has acquired British technology company Cloud Commerce Group (CCG) to enhance its commerce credentials for clients. The ecommerce business CCG aims to help brands market, sell and deliver to customers working with marketplaces including Amazon, Wayfair, Etsy and Ebay, while also supporting hundreds of retailers and wholesalers across Europe through its software integration. It…

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