Jul
15
Publicis Groupe Acquires CitrusAd to Build ‘Biggest Walled Garden in the World’
Posted in: UncategorizedWith the accelerated growth of ecommerce over the last two years, Publicis Groupe has strengthened its retail offering by acquiring software as a service (SaaS) platform CitrusAd, optimizing its marketing performance through retailer websites. The deal will see the Australian-based company, founded in 2017, continue to operate as a separate entity but work within data…
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