It was a lengthy (and complicated) road to independence for Victoria’s Secret, but this week it became official when Victoria’s Secret shares began trading on the New York Stock Exchange under the ticker symbol VSCO. Investors celebrated the brand’s move, bidding up its share price nearly 27% to $58.23 for a market cap of about…
Coffee continues to be big business. While the Covid-19 pandemic has heavily impacted the revenues of coffee chains globally, it has also pushed brands to explore new opportunities. According to Allegra Project Caf?’s latest figures on the European coffee sector covering 48 countries, there are over 39,000 branded coffee shop outlets in the region. Over…
If you’re a company looking for a simple yet quirky bit of swag to gift your loyal consumer base, might we suggest the humble candle? Not only is it fairly easy to produce, it’s also a customizable way to capture and recreate an experience unique to your brand, whether that involves the smell of a…
Foot Locker’s surprising acquisitions of streetwear brand Atmos and shoe retailer WSS for a combined $1.1 billion represent a larger shift in the nearly 47-year-old retailer’s evolution, looking beyond its comfort zone of sports-centered sneakers and apparel. In March 2019, Foot Locker pivoted with a change in its mission statement. Gone was the focus “to…
While Gap holds a special place in the retail landscape as one of the largest apparel brands in the U.S., it’s struggled to define itself over the last decade or so given a rapid shift in consumer behavior. But that may be beginning to change under new leadership, which includes Mary Alderete, who quietly took…
Ecommerce giant Amazon revealed at the close of trading today that net sales for the second quarter increased 27% year over year to about $113 billion from nearly $89 billion, while net income grew to $7.8 billion from $5.2 billion. Top line Though the technology conglomerate continued its growth trajectory during its most recent fiscal…
Athletic apparel retailer Athleta unveiled a new health and wellness platform called AthletaWell that will be available exclusively to members of the brand’s loyalty program, Athleta Rewards. Top line The athleisure brand aims to increase engagement and loyalty among its customers by building a community of women around premium content and conversations on a range…
Apparel retailer American Eagle unveiled a new back-to-school campaign this week under the tagline “Future Together. Jeans Forever,” which features actors Caleb McLaughlin, Jenna Ortega, Chase Stokes, Madison Bailey and singer Addison Rae. Top line Back-to-school campaigns this year carry extra significance, with many students returning to the physical classroom for the first time since…
If you can’t beat Amazon, join it. By selling its own technologies to other retailers, namely its cloud-based services, via a partnership with Adobe, Walmart is diversifying its operations beyond retail to drive sales and profits. Top line In particular, the discount retailer will begin offering a number of capabilities tied to online and in-store…
Private label is a veritable gold rush these days with a number of retailers, from Amazon to Bed Bath & Beyond, aiming to attract shoppers with store-owned brands. Macy’s is no stranger to this accelerating trend. The iconic department store recently launched an apparel line called And Now This, which is squarely aimed at Gen…
If the chicken wars that have raged for two years at America’s fast food restaurants are over, who won? Popeyes stops just short of claiming an outright victory, but its massively successful chicken sandwich launch of 2019 looms large in the campaign for its new nuggets, available nationwide starting today. In short, the hard-fought battle…
After a record sales year for Sweetwater due in part to consumers finding solace in music during the pandemic, the online music retailer has embarked on several initiatives to maintain that momentum this year and into the next. Those moves include launching a music publishing arm, opening a new 44,000-square-foot flagship store in Ft. Wayne,…
With the Olympics underway, retailer Dick’s Sporting Goods has released a wide-ranging campaign that continues its message of empowering women athletes in local communities across America. Created by agency 160over90, “There She Is” features several women as they participate in their chosen sports set to the classic Bert Parks song of the same name. The…
Since the beginning of the pandemic, various industries have been forced to pivot and adapt at a record speed. The retail industry is no different. For the second year in a row, Elevate: Future of Shopping brought together voices from across the industry to discuss the future of retail. From July 7-8, retail innovators and…
Once customers step through the entrance to Bed Bath & Beyond’s newly renovated flagship store on Sixth Ave. in New York’s Chelsea neighborhood, they will immediately realize this is no mere refresh, but the results of a complete teardown. Large windows to either side bring in sunlight from 18th and 19th Streets, natural wood signs…
Ever wake up still feeling exhausted? Forget where you parked your car? Does it feel like an eternity getting through your nine-to-five each day? In Mattress Firm’s new campaign, actor Liev Schreiber describes those experiences as symptoms of “junk sleep.” Recent years have seen increased efforts to improve Americans’ health with healthier food options and…
One of Britain’s biggest retail brands, Marks and Spencer (M&S), will focus on accelerating its digital advertising with the help of the digital marketing group Incubeta. Incubeta of London will deliver programmatic display and social media services. Incubeta, which has been working with the retailer since 2019, will align media, data, and creativity to improve…
It can be thrilling to find a bargain, but German retailer Kaufland elevates that feeling to grandiose levels in its latest campaign. The hypermarket chain has released a rap anthem to convey the idea that the average person can feel as rich as a rap superstar when shopping at the discount chain. When a woman…
After more than 100 years of being sold alongside sporting goods competitors, and living in the shadows of retail giants like Dick’s and the fallen Modell’s, the Super Bowl’s only football manufacturer is ready to claim its own offline territory. Top line Wilson Sporting Goods opened its first retail store on July 15 in Chicago,…
Not long ago, if a consumer was in need of adaptive clothing–say, pants with an opening for a dialysis catheter–they would likely have to shop at a medical supply store. Clothing brands are beginning to realize, however, the potential not only for embracing inclusivity in their marketing, but also the growing opportunity to sell adaptive…
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