On this week’s very emotional episode of Yeah, That’s Probably an Ad, Adweek managing editor of creativity, creator economy and DEI Shannon Miller is joined by managing editor for marketing and agencies, Jameson Fleming, and special guest Jess Zafarris on her last day as Adweek’s director of audience engagement. Over the last three years, Jess…
The sports media publisher The Athletic, which The New York Times acquired last January for $550 million, is expanding coverage into the world of Formula 1 racing, spurred by growing audience appetite in a relatively under-reported area of the sporting world. The new vertical will be helmed at launch by a team of three reporters,…
Sports media publisher Overtime launched its third franchise Tuesday morning. Overtime Boxing (OTX) centers on a series of four summertime match cards hosted in its exclusive venue, OTE Arena, featuring male and female boxers. The new vertical marks the latest offering from Overtime, whose unique business model entails creating standalone sports leagues featuring young athletes,…
With recent book bans in the U.S. causing alarm across the country, it’s more crucial than ever to show support for literature in its many forms. As books by Black writers continue to be among the most targeted by extremist groups, Black authors, publishers and supporters are working double time to get books into the…
Last summer, the IAB Tech Lab released new guidelines that effectively declared out-stream the primary path for web video inventory moving forward. Those of us who have been around awhile–and associate the term “out-stream” with glacial page speed and scammy ad units–are doing a double take. Historically, out-stream ads have not been favored by publishers…
The privately held publisher The New Republic, a 109-year-old title that offers leftist political analysis and reporting, has hired Michael Caruso as its chief executive officer and publisher. Caruso begins the role Tuesday. The appointment fills a chief executive position left vacant since 2016, when owner Win McCormack purchased the title from Facebook cofounder Chris…
Privacy Sandbox proposal Topics is dealing another blow to smaller publishers. The Topics proposal suggests grouping users by interest-based cohorts based on browsing history, like auto or fitness, created by the browser and shared with a site–and its ad partners–when a user visits. In Google’s January quarterly progress report, to assuage European antitrust regulators, it…
Last May, the media company Bustle Digital Group hired Jon Wilde, formerly the global digital director at GQ, to revamp its Culture & Innovation portfolio by infusing it with celebrity coverage and a slate of signature events and editorial packages. At the time, the C&I group included Mic, Gawker, Input and Inverse, two of which–Mic…
In the first decade of the open web, ad-blocking software gained in popular adoption by promising people a more pleasant experience on the internet, filtering publishers’ intrusive ads and gaining the enmity of the advertising industry in the process. But in the last three years, the controversial technology has benefited from a boost in adoption…
Recent breakthroughs in artificial intelligence have raised fresh questions over the impact the technology could have on content production for publishers (and such as BuzzFeed and CNET). In turn, this has triggered debate among marketers as to how the influx of this content impacts ad-buying decisions. Unlike journalists, marketers have so far expressed little anxiety…
Although historically funded primarily by a mix of philanthropy and foundational giving, nonprofit publishers, including Chalkbeat, Cityside, The Texas Tribune and others, have increasingly embraced digital advertising as a key part of their revenue mix, according to data from the Institute for Nonprofit News and interviews with nonprofit executives. The percentage of total revenue INN…
Specialist media publisher Future plc., which houses more than 250 editorial titles including TechRadar and Marie Claire, has increased the viewability of digital ads on its recently acquired Kiplinger title after migrating the site to its proprietary backend platform, Vanilla. Ad viewability, a metric defined by the IAB that reflects whether an ad rendered and…
Business publisher Morning Brew announced its acquisition of audio and video startup Our Future, which produces short-form business content on platforms, as part of the publisher’s bid to broaden its appeal to younger, business-focused audiences. The financial details of the deal were not shared. The Axel Springer-owned publisher plans to expand Our Future’s short-form video…
This week, the GQ franchise GQ Sports announced the launch of its first consumer event, a one-night celebration tied to the Super Bowl called the GQ Sports Style Hall of Fame, an effort that will strengthen the experiential portfolio of Cond? Nast and draw more brands’ sports marketing budgets. The event, which takes place in…
Bloomberg Media, entering its ninth consecutive quarter of ad revenue growth and nearing half a million subscribers, is one publisher aggressively pushing what it calls its audience-first strategy for 2023. The company is kicking off the year by cutting ties with the programmatic open marketplace, believing that a “healthier consumer subscription business will provide fertile…
Publishers are feeling the burden of a tumultuous year ahead, with many news publishers much less confident about their prospects than last year. The University of Oxford and Reuters Institute released a report outlining publishers’ woes ahead of the expected recession, and their plans to push through what’s sure to be an uncertain year. Responses…
The U.S. edition of The Week Junior, an offshoot of the Future plc. The Week aimed at children ages 8 to 14, surpassed 100,000 paying subscribers last year after launching in March 2020, indicating there’s demand for media catering to younger audiences. The publisher is almost exclusively a print subscription product, with an annual cost…
The live performance publisher Pop-Up Magazine, whose on-stage storytelling spanned reported narratives, personal essays and spoken-word poetry since its launch in 2009, announced Wednesday that it has shuttered its business. At least 18 staff were affected by the closure. “It’s been a gift to do this kind of work, collaborate with our extended crew and…
The live performance publisher Pop-Up Magazine, whose on-stage storytelling spanned reported narratives, personal essays and spoken-word poetry since its launch in 2009, announced Wednesday that it has shuttered its business. At least 18 staff were affected by the closure. “It’s been a gift to do this kind of work, collaborate with our extended crew and…
As the media industry heads into yet another uncertain year, Adweek spoke with five publishing executives to see what they expect to come in 2023. After nearly three years of unpredictability, confident predictions are in short supply. There is general consensus that the first quarter will be difficult, but several expressed optimism about the back…
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