Jan
10
Bloomberg Media’s CEO on Exiting the Programmatic Open Marketplace and Top 2023 Priorities
Posted in: UncategorizedBloomberg Media, entering its ninth consecutive quarter of ad revenue growth and nearing half a million subscribers, is one publisher aggressively pushing what it calls its audience-first strategy for 2023. The company is kicking off the year by cutting ties with the programmatic open marketplace, believing that a “healthier consumer subscription business will provide fertile…
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