Austin, Texas and outlaws go together like Waylon and Willie. Also, like South By and crowds. Or BBQ and mouths. But I digress… Let’s look at some new beer commercials… The old-timey quality of these spots is different enough to be interesting. What I really like is the copy. Back in the ’70s there were […]
The post From Shiner Bock To A Good Story appeared first on Adpulp.
Stock photography and videography is the bane of any respectable art director’s existence. Or is that a tired old fable that makes little sense today? The knock on stock has always been that anyone can use it and everyone does. Yet, there’s no law against using stock well. The “Generic Millennial Ad” above was created […]
The post Hey Brother, Your Stock Photography Is Showing appeared first on Adpulp.
Did you know that 64% of Millennials would rather make $40,000 a year at a job they love than make $100,000 a year at a job they think is boring? In other interesting news, there is a 44% underemployment rate among recent college graduates, yet only 9% of top-performing college students say they plan to […]
The post Hey, How’s Your Job Goin’? appeared first on Adpulp.
In a new ad for Wienerschnitzel, A Common Thread director Eli Green enlists a slightly unhinged German techno band to introduce the brand’s latest offering, Chicken Schnitzel Sandwiches. Conceived by California agency Amusement Park, Schnitzelbration features a group of black-clad musicians strutting their stuff on stage while singing the praises of schnitzel in faux German. […]
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As a signature event celebrating Canada’s 150th anniversary, this year’s National Canadian Film Day 150 will see more than 1,500 screenings in schools, theatres and public squares across the country and in consulates and embassies around the world. To help promote and drive participation in the festival on April 19, Reel Canada, the nonprofit that […]
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DISCLOSURE STATEMENT: I work with Funnelbox, writing scripts for their clients and helping them convey their own brand messages. With two-thirds of firms planning to increase spending on video marketing this year, it’s imperative to get in the game with content that compels viewers to watch, and act upon the information presented. You need a […]
The post The Results Are In. Video Wins Again. appeared first on AdPulp.
Daryl Simm, chief executive officer of Omnicom Group’s media operations, overseas roughly $54.4 billion in advertising spending around the globe. According to The Wall Street Journal, Simm has been advising advertisers such as PepsiCo, Visa, McDonald’s and Apple to move 10% to 25% of their TV dollars to online video. It’s an exciting prospect. Say […]
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Ideas are a dime a dozen. Talented people have great ideas all the time. It’s the ability to act on the ideas and turn them into tangible works of art and/or commerce that separates the pros from the All Pros.
This is one reason the meme “Every company is a media company” makes sense. Media companies and entertainment companies know how to run with an idea. They’re producers, and that’s what brands and their agencies need to be, as well.
According to Variety, ad agencies have long worked to produce various pieces of video content, even full-blown TV programs, but the growth of video platforms has heightened demand for those services.
“The agency model is evolving,” said Jon Hamm, chief creative and innovation officer of Momentum Worldwide. These days, Momentum has five or six programs in advanced stages of development. One series, “Full Circle,” created and written by playwright Neil LaBute debuted last month on DirecTV.
“The rise of digital media as a significant platform of engagement for brands and consumers is creating much more opportunity, and also creating a much greater need for content,” said Peter Tortorici, chief executive of GroupM Entertainment.
It would be logical to deduce that “a much greater need for content” also means a much greater need for content providers, also known as brand storytellers. The thing is, brands are not always clear about where to turn to bring their brand stories to life.
Do brands call on their ad-making buddies at the agency? Do they hire highly skilled but under-employed journalists? Or do brands work directly with a production company? All three options are viable, but I also see a greater need for hybrids with roots and capabilities in all three worlds.
The post Find Your Inner Producer — Make Great Things Happen appeared first on AdPulp.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
