Hasta La Creative!

Advertising Agency: Trigger Communications, Calgary, Canada
Creative Director: Patrick Doyle
Art Director: Sabrina Kaun, Todd Blevins
Copywriter: David Delibato
Photographer: Jean Perron
Published: April 2008

AdmCom launches YOC, a self promotion initiative designed to make 2008, the Official Year of Creativity.

A series of proposals ranging from web activities to direct marketing, and from unconventional inspiration to press campaigns that starts from everyday affairs and people and finishes by touching the world of advertising communications.

YOC – the Official Year of Creativity – is an initiative launched by AdmCom to dedicate 2008 to the exploration of the infinite potential of creative energy. The project includes a series of messages and opportunities embracing different forms and media designed to be both “used” and invented by the people contacted.

“Be the change you want to see in the world”, this is the idea behind YOC_BOX, the first in a series of initiatives launched by AdmCom.

An unusual self promotion tool, YOC_BOX is a box containing 366 ironic, surreal and provocative business cards. Each of the cards, which are personalized with the name of the person they are sent to, carries, in highly original graphics, an impossible profession or an imaginary role that we have all dreamed of, or perhaps, would simply enjoy doing for a day. This everyday object has therefore been destructured and reinvented in order to revolutionize the labels and habits that others see when they look at us or that we ourselves see when we look in the mirror.

The concept behind YOC_BOX is also at the heart of YOC_CLICK, the site at www.yearofcreativity.com where you can view the 366 business cards. All the cards, which can be personalized with your own name and downloaded completely free of charge, are ready for printing. Alternatively you can send them to a friend who can personalize them online.

Soon all visitors to the site will be able to interact by sending their proposals for new, imaginary (but not therefore impossible) jobs, reflections and ideas to YOC_CLICK.

Many more ideas regarding creativity will soon be available inside and outside the site. As this is just the first step in the much vaster YOC – Official Year of Creativity – operation, which will continue with an entire calendar of events and new initiatives. Starting with a small suggestion: only those who are inwardly creative can also be creative with the world at large.

Advertising Agency: Admcom, Bologna, Italy
Creative Director: Maurizio Cinti
Art Director: Manuel Dall’Olio
Copywriters: Silva Fedrigo, Massimiliano Pancaldi
Illustrator: Manuel Dall’Olio
Released: January 2008

Ultra Zoom SP-570

Advertising Agency: JWT, Sydney, Australia
Executive Creative Directors: Jay Benjamin, Andy DiLallo
Art Directors / Copywriters: A. Chris Moreira, Mark Schöller
Retoucher: Lee Turner
Photographer: Dean Zillwood
CG Artist: Patrick Moreira
CG Lighting: Tylney Taylor
Account Service: Peter Bosilkovski
Creative Services Manager: Graeme de Vallance

Advertising Agency: AMV BBDO, London, UK
Executive Creative Director: Paul Brazier
Art Director: Paul Cohen
Copywriters: Mark Fairbanks, Tim Riley

Advertising Agency: AMV BBDO, London, UK
Executive Creative Director: Paul Brazier
Art Director: Paul Cohen
Illustrator: Paul Davis
Copywriters: Mark Fairbanks, Tim Riley

Nivea Deodorants. For those who need protection most.

Advertising Agency: Giovanni + DraftFcb, Sčo Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Director: Darcio Estaliano
Copywriter: Guilherme Aché
Illustrator: Fábio Vido
Published: July 2007

Non-scratch sponge for sensitive surfaces.

Advertising Agency: Artgrup, Istanbul, Turkey
Creative director: Ates Cavdar
Art Director: Husniye Saygili
Copywriter: Levent Onur Ozdogan
Photographer: Tayfun Rapayazdic

Advertising Agency: Contrapunto, Madrid, Spain
Creative Directors: Antonio Montero, Carlos Jorge, Felix del Valle
Art Director: Carlos Jorge
Copywriter: Felix del Valle
Published: January 2008

Advertising Agency: Contrapunto, Madrid, Spain
Creative Directors: Antonio Montero, Carlos Jorge, Felix del Valle
Art Director: Carlos Jorge
Copywriter: Felix del Valle
Published: January 2008

Advertising Agency: Contrapunto, Madrid, Spain
Creative Directors: Antonio Montero, Carlos Jorge, Felix del Valle
Art Director: Carlos Jorge
Copywriter: Felix del Valle
Published: January 2008