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| THE ORIGINAL? Borsen Daily Business Newspaper – 2001 Source : Cannes Archive Online, Agency : Umwelt (Denmark) |
LESS ORIGINAL FIDH World Movement for Human Rights – 2012 Source : CB Newsletter Agency : Agence Limite (France) |
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| THE ORIGINAL? Porzellan Klinik – 2006 Source : Adsoftheworld Agency : Ogilvy Dusseldorf (Germany) |
LESS ORIGINAL Sekunda Glue “whatever” – 2011 Source : WeLoveAd, Moscow Advertising Festival GOLD, Agency : BBDO Moscow (Russia) |
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| THE ORIGINAL? AIDES Aids awareness campaign – 2004 “Aids makes us equal”. Source : Cannes Archive Online, Agency : TBWA Paris (France) |
LESS ORIGINAL ALCC Breast Cancer awareness campaign – 2011 “Nobody’s immune to breast cancer” Source : Adsoftheworld Agency : DDB Maputo (Mozambique) |
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| THE ORIGINAL? Jornal de Noticias “Like” – 02/2011 “Official Sponsor of the 31st Porto Horror Film Festival”. Source : Adsoftheworld Agency : Draft FCB Lisbon (Portugal) |
LESS ORIGINAL Calgary Underground Film Festival “Like” – 12/2011 “Zombie Movies at the CUFF” Source : Luerzer’s International Archive (06/2011 issue) Agency : Taxi (Canada) |
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| THE ORIGINAL? A4 (Al Tayer) Age Reversal Cream “Stay Young”– 2007 Source : Cannes Lions archive Agency : Team Young & Rubicam Dubaï (UAE) |
LESS ORIGINAL Garnier Ultra Lift Cream “Forever Young” – 2011 Source : Adsoftheworld Agency : Publicis Zurich (Switzerland) |
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| THE ORIGINAL? Super Glue – 2008 Source : TheInspirationRoom, Cannes Lions SHORTLIST Agency : DDB Sydney (Australia) |
LESS ORIGINAL Neostick Glue – 2011 Source : Adsoftheworld Agency : Imelda Ogilvy, Ljubljana (Slovenia) |
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| THE ORIGINAL? Volkswagen Cars – 1992 Headline : “For Peace / Peace of mind” Source : French Art Directors Club Agency : DDB Paris (France) |
LESS ORIGINAL Toyota Motors Company – 2011 Headline : “Peace / Peace of mind” Source : Outdoor Inspiration, @jbledivelec and Beyrut Drive By (photo) Agency : Drive Dentsu (Lebanon) |
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| THE ORIGINAL? Street Art Berlin – 1990 Source : @coudrl, Wikipedia Artist : Dmitry Vrubel (Germany) |
LESS ORIGINAL Dansu Production House – 2011 Source : Luerzer’s Archive 05/11 Agency : Milk, Vilnius (Lithuania) |
LESS ORIGINAL Benetton Unhate Campaign – 11/2011 Source : Adsoftheworld Agency : La Fabrica (Italy) |
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| THE ORIGINAL? Febreze “eliminate odors on textiles”– 2008 Source : Cannes Archive Online Agency : Grey Paris (France) |
LESS ORIGINAL Alto Furniture “Oh, so pretty!” – 2011 Source : Adsoftheworld Agency : Power CS, Novokuznetsk (Russia) |
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| THE ORIGINAL? Bang & Olufsen “True Sound” – 2010 Agency : Ogilvy & Mather Paris (France) |
LESS ORIGINAL Selmi Ton Studio Zurich “Purest Sound Quality” – 2011 Agency : Ruf Lanz Werbeagentur (Switzerland) |
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| THE ORIGINAL? Volkswagen Golf Rabbit GTI – 1983 Headline : “The rabbit that makes… vroom” Source : French Art Directors Club 1ST PRIZE WINNER Photographer : Marc Bicker Agency : DDB Paris (France) |
LESS ORIGINAL Volkswagen Golf Rabbit – 2011 “Who’s the fastest rabbit in the world?” Source : VW spanish Facebook Page Photographer : Joan Garrigosa Agency : DDB (Spain) |
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| THE ORIGINAL? Volkswagen 4 Motion / NZ Ski Team support – 2004 Source : Coloribus Agency : DDB Auckland (New Zealand) |
LESS ORIGINAL : Volkswagen 4Motion Multivan – 2010 Source : Adsoftheworld Agency : DDB Milan (Italy) |
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| THE ORIGINAL? Open Seat Godo – Tennis Tournament – 2002 Source : Cannes Archive Online, Agency : Delvico Bates (Spain) |
LESS ORIGINAL : ESPN broadcasts “all the grand slam finals” – 2007 Source : Cannes Archive Online, Agency : Armando Testa Turin (Italy) |
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| THE ORIGINAL? Brainobrain Jumeira Chil Dev Program – 2009 “For bright and imaginative young minds” Source : ADForum, Dubaï Lynx Gold Agency : FP7 Dubaï (UAE) |
LESS ORIGINAL : Marathon Kids – 2010 Claim : “The outdoors for your kids, the museum for their toys” Agency : Latin Works Austin (USA) |
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| THE ORIGINAL? Head Tennis Rackets – 1998 Claim : “Shoot to kill” Source : Cannes Archive Online, Agency : JWT Lisbon (Portugal) |
LESS ORIGINAL : Nintendo Star Tennis ‘99 – 2000 Claim : “Kill the game and your opponent” Source : Cannes Archive Online, Agency : Leo Burnett (Brazil) |
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| THE ORIGINAL? The New Citroën C2 – 2003 (Buildings are shaped like letters) Source : Cannes Archive Online, Agency : Euro RSCG Amsterdam (Netherlands) |
LESS ORIGINAL : Mercedes-Benz SLK Roadster – 2010 (Buildings are shaped like letters) Source : Web Agency : Jung Von Matt Vienna (Austria) |
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| THE ORIGINAL? The Gay Liberation Front of Catalonia – 2005 Claim : None Source : Cannes Archive Online, Agency : TBWA Barcelona (Spain) |
LESS ORIGINAL : Israel Gay Youth Organization – 2009 Claim : “It’s easier than you think” Source : Cannes Archive, Agency : Gitam BBDO (Israel) |
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
