There aren’t too many objects you can see on display at New York’s Museum of Modern Art and still purchase for your home. But one of them is the lounge chair and ottoman by Charles and Ray Eames. The fabled husband-and-wife design team–whose ethos held that post-war living spaces should be simple, beautiful and comfortable–made…
Havas Media Group (HMG) struck a unique data deal that helps it stand out from its competition and sets a new precedent for how agencies and data brokers can work together. Just last week, the group formally announced its partnership with data platform LiveRamp. It’s the first holding company to formalize a relationship with a…
After rising to historic peaks during the depths of the pandemic, some publishers’ affiliate businesses have slowed or declined in growth this year due to a variety of factors, tempering hopes that the programs could help media companies withstand market fluctuation. Conversations with media executives and proprietary data shared with Adweek by the affiliate marketing…
As thousands of marketing professionals prepare to return to the French Riviera for the first in-person Cannes Lions since 2019, the host city’s deputy mayor knows visitors’ emotions will include a mix of excitement, apprehension and curiosity. “You will ask, ‘What is happening here in Cannes?’ Many things will have changed.” Thomas Depariente, the deputy…
Rebrands are becoming increasingly popular. A study from software company Templafy found that 75% of U.S. enterprises plan to rebrand within the next five years, and agencies are naturally eager to win over these potential clients. That means, among other things, promising to maintain a brand’s original spirit while also recognizing how culture has driven…
How do you turn a collegiate summer baseball team with 24 home games a year into a 365-day multiplatform brand? Putting a marketing agency in charge doesn’t hurt. When the Portland Pickles were sold in 2017 after just two years in existence, the headlines generally featured new co-owner and former Seattle Seahawks punter Jon Ryan….
On average, Americans paid 8.3% more for everyday goods and services in April compared to the same time in 2021, according to the Bureau of Labor Statistics. This rate of inflation–one of the highest shoppers have seen in four decades–has left some consumers wondering: If companies are raising prices to offset higher costs, why are…
One day in 2002–or thereabouts–a hungover man struggled through the door at 713 S. Las Vegas Blvd. In his arms was a large and heavy plaster sphinx that he needed to get rid of, fast. He’d come to the right place: the Gold & Silver Pawn Shop. A locally renowned business since 1988, it’s also…
Before the metaverse, there was The Sims. For over two decades, the Electronic Arts (EA) gaming franchise has allowed users to enter a virtual realm where they can play God by controlling characters and environments. Lately, as The Sims continues to attract players, the game seems more prescient than ever as people’s real and virtual…
Urban Outfitters caters to younger adults through powder pink Polaroid cameras, distressed band tees and checkered bucket hats, but Gen X mom Laura Goldberg never feels ignored when she tags along with her daughter to the store. “They shouldn’t target me, but their marketing doesn’t alienate me,” said Goldberg, chief marketing officer at marketing company…
Air travel is back. And nobody’s happy. At the end of March, the Transportation Department recorded more than 188,000 flight departures in a week. That’s the most since the 2021 holiday season–and nearly 30,000 more flights since the same time last year. The more than 58 million U.S. travelers who flew in February were more…
To work on the creative team inside one of the world’s most cherished companies would be a dream for many people. That’s exactly what has happened for Nicole Taylor, former chief executive of DDB’s Spanish agency Catorce (translated as 14) and former McCann Worldgroup Australia chief executive, who has joined Lego to lead its creative…
Since the introduction of the General Data Protection Regulation (GDPR) in 2018 and privacy laws in the U.S. like the California Consumer Privacy Act (CCPA), media agencies have spent the past four years building privacy departments, requiring them to make significant financial investments. For instance, digital agency Rakuten Advertising hired data protection officers to keep…
For the third year in a row, snacking is up, with a majority of both Gen Z (75%) and millennials (69%) even replacing meals with snacks, according to Mondel?z International’s State of Snacking report. If only these treats came in packaging that was as earth-friendly as a banana peel. Consumers are increasingly expecting companies to…
Despite a downturn in consumer appetite for news content, Bloomberg Media has increased its digital advertising and subscription revenues 41% and 31% year-over-year, recently appointed chief executive Scott Havens told Adweek. The privately held company declined to share financial specifics. While the uptick comes amid a spate of rosy revenue reports, the Bloomberg Media numbers…
“Would you like to share your location?” The question is a pesky roadblock for people looking to buy groceries, get to work or date using their phones. But the answer is of great value for advertisers, helping them pinpoint potential customers and learn more about existing ones. Location data–metrics of where people go all day–is…
With Major League Baseball attendance declining steadily since 2007 and television ratings also slumping, the game is increasingly looking for ways to engage with younger fans the way basketball, football and other sports do. Allowing players to be themselves and make a connection with fans, as the Seattle Mariners are attempting, may be part of…
Whether you think a music festival is gathering to see and hear the biggest artists or simply as a star-studded social media event, Coachella is the embodiment of both. The annual phenomenon captures attention well beyond the California valley where it’s been held (minus two pandemic years) since 1999. So it’s a must that brands…
Last December, the millions of fans who tuned in for And Just Like That, the much-anticipated sequel series to the late ’90s cult phenom Sex and the City, were in for a big surprise–literally. Leaving aside the challenge of updating Carrie, Miranda and Charlotte with a bit more wisdom and a bit less collagen, there…
The NCAA Tournament is the ultimate basketball event in the college domain. This year, it also became a case study for brands on how to navigate name, image and likeness (NIL) deals with student-athletes. The 2022 championship drew an average of 10.7 million total viewers for its 67 live telecasts, up 13% year over year….
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