What do BBDO, The Martin Agency, mcgarrybowen, Deutsch and Droga5 have in common? Over a six-year period from 2009 to 2015, they all served as Pizza Hut’s creative agency of record. There are certain clients who have a reputation for not sticking with an agency for more than a year. In the 2010s, perhaps the…
During the first three months of 2022, 39 states introduced more than 220 bills that targeted transgender people, curtailed discussing LGBTQ topics in schools, and even sought to roll back social and family services available to the community. Amid that much noise, anything other than a committed rebuttal can sound like silence. The Walt Disney…
This year, independent media agency Crossmedia (XM) has already had 10 boomerang employees–former employees who come back. Matt Schroeder is one of them. He left XM in May 2021 to work at Omnicom’s OMD and Accenture before returning to XM last month as a managing director of the agency’s analytics and data arm, Redbox. XM’s…
McDonald’s last won advertiser of the year at Cannes in 2014. As DDB’s new global CCO for the client, Luis Miguel Messianu has a lofty–but clear–goal: win the honor again by 2025. Messianu acknowledged awards aren’t what matter most–effective creative does–but taking that top honor would signify the direction he and global CMO Morgan Flatley…
Even at 90 years old, there’s a lot of love for the Lego brand, which ranks consistently high globally in both reputability and coolness. Through the years, the humble brick has cemented its status as a cultural icon by evolving to keep up with the times. A movie franchise, Amazon Alexa skills, virtual builders and…
A monstrous, many-legged insect and a zombie tiger leap out of screens, frightening passersby on city streets. A mystic’s giant hand breaks through a billboard and into the real world. An enormous shoebox reveals an oversize Nike Air Max sneaker that spins free from its frame, suspended in the air as if by magic. These…
Despite industry-wide moves to figure out alternatives to third-party cookies, before Chrome’s 2023 deadline, marketers are not ready to break their cookie addiction, studies show. Agencies are encouraging their clients to quit third-party cookies by helping them build their own first-party data stores–with agency proprietary tools– and partnering with companies that allow permissible access to…
The Undertaker stared at me through pale, dead eyes from a placard atop the baggage carousel at Dallas Fort-Worth International Airport as I picked up my luggage. Stone Cold Steve Austin’s smirk greeted me from a poster in the window of my hotel’s bar, with WrestleMania headliners Ronda Rousey, Charlotte Flair, Brock Lesnar and Roman…
A technology more commonly associated with Snapchat filters than factory floors is finding new currency in industrial workplaces from shipyards to medical labs. Just as augmented reality has seen a surge in popularity among retailers and other consumer-facing brands during the pandemic, the tech has similarly gained traction in the enterprise world as a way…
Another Ramadan has just begun and for Muslims in Western countries, this is typically the only time of year that brands speak to them–if that. Though Muslims make up a quarter of the global population, and Islam is the world’s fastest-growing religious group, they are routinely underrepresented and excluded by the advertising and marketing industry….
Thanks to a series of tweets from Coinbase CEO Brian Armstrong and the subsequent replies from The Martin Agency CEO Kristen Cavallo, a spotlight was put not just on who owns intellectual property from a pitch, but the whole new business process. The majority of creative agencies Adweek spoke to for this story said they’ll…
WarnerMedia and Paramount have brought alternative measurement to March Madness. The companies have teamed up for the first-ever alternative measurement test during the NCAA Division I Men’s Basketball Tournament. Powered by Conviva and in partnership with Comscore, iSpot and VideoAmp, the publishers are measuring ad performance across multiple platforms during the tournament, including linear, digital…
Back in 2015, Tavonia Evans was driving to various tech conferences across the U.S., pitching to investors to drum up funding for her startup, Safe2Meet, a peer-to-peer platform that identifies and verifies individuals’ background information. After several months, one notion eventually dawned on Evans, mother of eight and grandmother to two: Getting funding as a…
Today’s agencies look more like technology companies than they ever have before, but tech’s been on agency leaders’ minds for years. Nearly 15 years ago, when Willem Blom, global svp and parter at Dept, started a digital marketing agency in the Netherlands, he wanted to find out how to automate daily tasks. “We wanted to…
March Madness has arrived–and not just for the men’s tournament. For the first time ever, the NCAA Women’s Division I Basketball Tournament is able to utilize the March Madness branding this year, a privilege that was previously only reserved for the men’s tournament. That gives ESPN and brands a new opportunity to capitalize on the…
Catwalk shows from Tommy Hilfiger and Elie Saab. The grand opening of a flagship Selfridges store. An afterparty hosted by Dolce & Gabbana. It all sounds very exclusive. But the truth is that this is Metaverse Fashion Week (MVFW) and you don’t have to be Anna Wintour to get a front row seat; anyone can…
Trends tend to be somewhat cyclical, no matter where you’re looking at them. Whether that’s the return of the dreaded flare jean or thin eyebrows (much to the chagrin of every millennial who over-tweezed), there tends to be someone who looks at something from the past and finds nostalgic inspiration in it. And that is…
Football is a brutal, punishing sport that exacts a toll from those who play it. Putting on the helmet, pads and jersey before slogging through tryouts, practices and weekly games is a bit easier when your reward is something more than victory or love of the game. Odessa Jenkins didn’t start the Women’s National Football…
When it comes to the anatomy, health and sexual wellness of people with vaginas, discussions around true representation and its correlating imagery remain fairly taboo–and at times, totally censored–within marketing and media. For wellness and sexual health brands, the issue of censorship largely impacts folks looking to connect with platforms that discuss natural phenomena like…
It’s been more than a month since cryptocurrency exchanges FTX, eToro, Coinbase and Crypto.com broadcast their first Super Bowl commercials in what many have dubbed the “Crypto Bowl.” Having ramped up mainstream marketing over the past year, these companies were hoping a turn on advertising’s biggest stage would jolt growth in their respective user bases…
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