Hasta La Creative!

More economical, less pollutant.

Advertising Agency: EuroRSCG Lisbon, Portugal
Creative Director: José Alfredo Neto
Art Director / Illustrator: Sofia Silva
Copywriter: Filipa Silva
Published: May 2008

Creative Agency: Cheil Worldwide, Toronto, Canada
Executive Creative Director: Tom McManus
Associate Creative Directors: Noreen McDermott-Santilli, Derek Neal
Art Director: Derek Neal
Writer: Noreen McDermott-Santilli
Jr. Art Director: James Tuer
Senior Account Manager: Angela Fitzpatrick
Sr. Broadcast Producer: Tessa Waisglass
Account Coordinator: Justyna Leitgeber
Director: Chris Christodoulou
Production Company: Saddington & Baynes, London
Director of Photography: Will Powell
Lead Technical Director: Kevin Shepherd
CG: Kevin Shepherd, Mark Longworth
Retoucher: Christopher Peabody

AdmCom launches YOC, a self promotion initiative designed to make 2008, the Official Year of Creativity.

A series of proposals ranging from web activities to direct marketing, and from unconventional inspiration to press campaigns that starts from everyday affairs and people and finishes by touching the world of advertising communications.

YOC – the Official Year of Creativity – is an initiative launched by AdmCom to dedicate 2008 to the exploration of the infinite potential of creative energy. The project includes a series of messages and opportunities embracing different forms and media designed to be both “used” and invented by the people contacted.

“Be the change you want to see in the world”, this is the idea behind YOC_BOX, the first in a series of initiatives launched by AdmCom.

An unusual self promotion tool, YOC_BOX is a box containing 366 ironic, surreal and provocative business cards. Each of the cards, which are personalized with the name of the person they are sent to, carries, in highly original graphics, an impossible profession or an imaginary role that we have all dreamed of, or perhaps, would simply enjoy doing for a day. This everyday object has therefore been destructured and reinvented in order to revolutionize the labels and habits that others see when they look at us or that we ourselves see when we look in the mirror.

The concept behind YOC_BOX is also at the heart of YOC_CLICK, the site at www.yearofcreativity.com where you can view the 366 business cards. All the cards, which can be personalized with your own name and downloaded completely free of charge, are ready for printing. Alternatively you can send them to a friend who can personalize them online.

Soon all visitors to the site will be able to interact by sending their proposals for new, imaginary (but not therefore impossible) jobs, reflections and ideas to YOC_CLICK.

Many more ideas regarding creativity will soon be available inside and outside the site. As this is just the first step in the much vaster YOC – Official Year of Creativity – operation, which will continue with an entire calendar of events and new initiatives. Starting with a small suggestion: only those who are inwardly creative can also be creative with the world at large.

Advertising Agency: Admcom, Bologna, Italy
Creative Director: Maurizio Cinti
Art Director: Manuel Dall’Olio
Copywriters: Silva Fedrigo, Massimiliano Pancaldi
Illustrator: Manuel Dall’Olio
Released: January 2008

The Head&Shoulders point of view.

Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires, Argentina
Creative Team: Mariano Serkin, Maxi Itzkoff, Lucas Panizza, Norberto Vatrano
Via: I believe in adv

Yikes!

Advertising Agency: Saatchi & Saatchi, Los Angles, USA
ECD: Harvey Marco
CD: Felipe Bascope
ACD/ Copywriter: Raymond Hwang
Art Director: Juan Bobillo
Producer: Beth Noll
Director of Integrated Production/Multimedia: Damian Stevens
Account Director: Paul Goncalves
Released: March 2008

Advertising Agency: Publicis QMP, Dublin, Ireland
Creative Director / Art Director: Ger Roe
Copywriter: Ronan Nulty

The Perfect Billboard. Eggshell white with romalian type. Nice. Raised lettering, a subtle 7 inch bone border, and just look at the tasteful thickness of the headline. All perched on four evenly spaced 3.2 metre powder coated stanchions. My god, it even has a watermark.

Advertising Agency: Saatchi & Saatchi Auckland, New Zealand
Creative Director: Mike O’Sullivan
Art Director: Anthony Hatton
Copywriter: Robbie Brammall
Published: February 2008

Advertising Agency: Vatson&Vatson/Y&R, Tallinn, Estonia
Creative Director / Copywriter: Madis Ots
Art Director: Mart Anderson
Account Executives: Annika Aru, Merle Väli
Published: December 2007

Advertising Agency: DDB, Stockholm, Sweden
Creative Director: Andreas Dahlqvist
Art Directors: Simon Higby, Ted Mellström, Viktor Arve
Copywriter: Martin Lundgren
Photographer: Alexander Pihl
Repro: Daniel Sundin, Account Manager, Johanna Karsten
Published: March 2008