Hasta La Creative!

I know this isn’t anything earth-shatteringly new, but this outdoor from London a pretty cool installation piece in my mind, particularly given the timeliness of Earth Day.

While real plants (instead of plastic) would have been awesome (and more “green”), the faux plants probably make it leagues easier to actually put up. Interesting, visual, and simple. Seems appropriate as we wrap up Earth-centric festivities.

[via 30gms]

He fought for the union of our lamb and mint jelly.

Advertising Agency: The Creative Department, Cincinnati, USA
Creative Director: Steve Deiters
Art Director: John Doubet
Copywriter: John Graham
Illustrator: Matt Collins
Published: March 2008

Advertising Agency: TAPSA Madrid, Spain
Executive Creative Directors: Julián Zuazo, Tute Ostiglia
Creative Director: Eduardo Martinez Gil
Art Director: Hernán Rodriguez
Copywriters: Ernesto Soto, Martín Feijoó

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Advertising Agency: Make, Brisbane, Australia
Creative Director: Rem Bruijn
Art Directors: Jesse Richardson, Trent Penfold
Copywriter: Jesse Richardson
Illustrators: Steve Bowman, Scott Breton
Account Director: Natasha Lanham
Published: April 2008

The best coverage of any carrier worldwide.

Advertising Agency: BBDO Atlanta, BBDO New York, USA
Chief Creative Officers: David Lubars, Bill Bruce
Executive Creative Director: Susan Credle
Creative Directors: Rich Wakefield, Chuck Meehan
Art Director: Brian Locascio
Copywriter: Bridget Prophet
Painter: Guido Daniele
Photographer: Andric

The best coverage of any carrier worldwide.

Advertising Agency: BBDO Atlanta, BBDO New York, USA
Chief Creative Officers: David Lubars, Bill Bruce
Executive Creative Director: Susan Credle
Creative Directors: Rich Wakefield, Chuck Meehan
Art Director: Brian Locascio
Copywriter: Bridget Prophet
Painter: Guido Daniele
Photographer: Andric

Technology has been used on billboards for years, displaying everything from the temperature to the current powerball jackpot, but generally, the level of interaction between the viewer and the message is minimal. Therefore, the few billboards that use technology to actually inspire and force that mental interaction really impress me, as does this new billboard campaign for AEG-electrolux laundry machines.

Their somewhat clever “noise awareness” campaign certainly speaks volumes to their product, but it’s the execution of the idea via billboards that really makes it work. Decibel meters monitor the current sound volume. Simple. Nothing too elaborate, and not too much explanation needed. Just enough to make sense, and to push it just a hair past the normal billboard. And of course, the current data is viewable, then compiled and graphed on the well designed Noise Awareness Website, where you can even click on cities to get the exact billboard locations via google maps. Cool stuff.

If you’re lusting for more photos in other cities, check out Notcot.

Advertising Agency: Band, Singapore
Creative Director: Dominique Butler
Art Director: Tania Mailangkay
Photographer: Lai, Groovy Studio, Singapore

Advertising Agency: Leo Burnett, Frankfurt, Germany
Creative Directors: Andreas Pauli, Kerrin Nausch
Art Directors: Annika Frey, Nadine Mueller
Copywriter: Benjamin Merkel
Published: January 2008

Advertising Agency: Leo Burnett, Frankfurt, Germany
Creative Directors: Andreas Pauli, Kerrin Nausch
Art Directors: Annika Frey, Nadine Mueller
Copywriter: Benjamin Merkel
Published: January 2008