QR codes are typically an entirely functional way to direct mobile users to digital content, but Coca-Cola has put an artistic spin on the technology. With agency partner WPP Open X, the brand used AI technology to create QR codes that incorporate musical and visual elements. Each code is linked to a different scene and…
Ahead of the US Open, Morgan Stanley and the Women’s Tennis Association (WTA) are using a major marketing campaign to support the next generation of players. This is part of the financial company’s multi-year partnership with the WTA, which it announced in March. Developed by agency The Marketing Arm, the ad shows Canadian tennis player…
As a longtime collector and dealer of antique advertisements and signs–what I like to call “rusty gold”–I can tell you there’s more to them than just the name of an old business. As a child growing up in Iowa, I developed an interest in exploring junkyards and flea markets, where I was especially drawn to…
At the first patented drive-in theater in America, which opened in 1933 near Camden, N.J., guests paid $1 per carload for a lo-fi affair with speakers mounted to a 50-foot screen and an ad campaign that said, “The whole family is welcome, regardless of how noisy the children are.” How times have changed, with the…
Pepsi and agency Alma received industry accolades for the 2021 “Better With Pepsi” campaign, which uncovered the brand’s logo in the crumpled folds of burger wrappers from fast-food chains that don’t even serve the soft drink. The latest iteration shows Pepsi’s logo hiding in plain sight in Captain Morgan and Bacardi branding, encouraging drinkers to…
Earlier this year, crowds of onlookers gathered outside Louis Vuitton stores in Paris, London, New York and Tokyo to catch a glimpse of legendary Japanese artist Yayoi Kusama. From the shop windows, strikingly lifelike robots of Kusama-dressed in her signature polka dots–gazed out at the spectators, occasionally blinking or waving. At the height of Kusama’s…
Earlier this year, crowds of onlookers gathered outside Louis Vuitton stores in Paris, London, New York and Tokyo to catch a glimpse of legendary Japanese artist Yayoi Kusama. From the shop windows, strikingly lifelike robots of Kusama-dressed in her signature polka dots–gazed out at the spectators, occasionally blinking or waving. At the height of Kusama’s…
The latest installment of Apple’s long-running and celebrated “Shot on iPhone” campaign shines a light on the universal expression of dance, through the lens of diverse photographers from around the world. Showing off the iPhone 14 Pro’s ability to capture movement in a still shot, “Dance, Shot on iPhone” enlists four photographers to capture a…
For the MSG Sphere in Las Vegas–a ginormous dome in the desert with a reported $2.3 billion price tag–there’s no such thing as a soft launch. It would have been tough, after all, to keep any development under wraps at an entertainment venue that bills itself as the largest orb on Earth, next to the…
Now that the pandemic has ebbed and festivals are packed again, brands need to ask themselves a question: Are you hanging in the back watching the crowd and hoping they’ll buy from your tent, or are you part of the party? According to entertainment and sports analytics company SponsorUnited, LiveNation–which hosts Lollapalooza, Rolling Loud, Austin…
While new technologies and greater reliance on analytics have driven significant advancements in measurement across the advertising landscape, out of home (OOH) has always faced a unique set of challenges related to performance measurement. Print, TV and even digital have consistent and standardized approaches to measurement with metrics that are often integrated into the technology…
CANNES, France — British Airways’ “A British Original” campaign has been awarded the Outdoor Grand Prix at Cannes Lions. The work was the first created for the brand by London-based Uncommon Creative Studio and featured 500 unique print, digital and outdoor executions. Each nodded to the box-ticking question most travelers happen across when booking a…
Fast food chains fighting for market share through advertising is nothing new, but the rise of generative AI has opened a new front in the battle. The conflict first got heated in S?o Paulo, Brazil, where ChatGPT-generated billboards for Burger King and McDonald’s were placed alongside each other. McDonald’s kicked off the trend this month…
Buying ads on the New York City subway is moving into the digital age. In recent years, ads on the Metropolitan Transportation Authority’s trains and platforms have helped grow digitally native startups, firms like Casper and Hims, into household names. But despite being a place for buzzy brands to advertise, the process of buying ads…
Lego DreamZzz, the latest TV series based on the classic toys, follows a group of kids who discover that they can journey into the dream world. The company is promoting the show’s May 15 launch with a multimedia campaign meant to capture the same sense of wonder. The Lego Group’s internal creative agency Our Lego…
In the middle of her interview, Air Force veteran and single mom Colleen Bushnell pauses to ask someone behind the camera if her responses are helpful. After facing three years of homelessness, it isn’t that she doesn’t know how to articulate her experiences–she just isn’t sure what to say to get people to care. “If…
After months of teasing the launch, it’s official: Starting Tuesday and for a limited time only, Canadian McDonald’s fans can enjoy the Big Mac with chicken patties instead of beef. Yet, judging from the follow-up social media exchanges with fellow fast food brand KFC, that doesn’t mean that there is no beef to be had….
Over its 10-year existence, Tinder has not only introduced the concept of “swiping” to indicate interest (or lack thereof) into the cultural lexicon; it has also sparked a reputation as a place where daters could find a noncommittal encounter–or as it’s known more widely, a “hookup.” But now, the popular dating app is optimistic its…
When we look back on 2022, we’ll likely recall a number of defining moments that underscored the ad industry, such as the meteoric rise (and unceremonious fall) of crypto, the push to get back to pre-pandemic normalcy and the ability to band together in the face of unspeakable tragedy, just to name a few. But…
The math is simple for full-service out-of-home media company Outfront Media: Social plus out-of-home equals social out-of-home. Chief marketing officer Jodi Senese told Adweek the OOH sector has been undergoing a digital evolution over the past decade, adding, “A lot of the assets have turned digital, with live boards that look like giant iPads on…
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