Aug
15
Brands Beneath the Stars: Marketers Help to Reinvent the Drive-In
Posted in: UncategorizedAt the first patented drive-in theater in America, which opened in 1933 near Camden, N.J., guests paid $1 per carload for a lo-fi affair with speakers mounted to a 50-foot screen and an ad campaign that said, “The whole family is welcome, regardless of how noisy the children are.” How times have changed, with the…
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