A atriz Taylor Momsen, da série adolescente “Gossip Girls”, estrela um novo vídeo viral da Nike. Ao ser “atacada” por fotógrafos, ela sai pulando obstáculos e escalando muros no estilo Parkour.
Observe como o vídeo destaca os tênis que ela está usando antes de sair correndo.
| Via Inquistr
Nike has known to be a modest investor in ads as far as its shoe and apparel line is concerned and it seems that is now shifting its focus on interactive advertising aimed at women mainly for the winter season. The ad is similar to interactive advertising used by other companies in showcasing the different product choices.
In this case, Nike ads let a consumer rollover a woman to see all of the sportswear products worn throughout a video.
the challenge of the campaign was how to show a wide variety of products in one rich-media execution. The way they tackled this was to create the interactive video featuring a woman running, walking and exercising in various environments representing different aspects of winter weather to the tune of Ella Fitzgerald and Louis Jordan’s version of “Baby, It’s Cold Outside.”
(Source) DMNews
Advertising Agency: Ponto de Criacao, Brazil, Sao Paulo, Brazil
Creative Director: Guto Araki
Art Director: Keila Akemi
Copywriter: Angela Ribeiro
Tech Guru: Fipa Freitas
Released: November 2007
I got into a discussion today with a friend about the Nike and Adidas campaigns and how they address the sport of soccer. I was well-aware of the recent Nike campaign, “Take it to the next level,” but I wasn’t as familiar with what Adidas was up to putting forth. Well I looked around (and watched) and have to say I’m impressed. Adidas produced a documentary surrounding Kaká, Messi, Gerrard and Beckham meeting local football teams in Andorra, San Marino and the Isles of Scilly as part of the film project “Dream Big”.
The production quality of the project is awesome and the feeling that it creates is truly heartwarming. Adidas sending out sports stars to these small cities creates a sense of global awareness and conscience. The concept of “Dream Big” is a strong message that speaks for both Adidas and youth culture in general.
Check out the full-length documentary on youtube: part one and part two.
Guy Ritchie directs the latest film for Nike, starring Wenger, Fabregas, Gallas, Ronaldo and Rooney.
Advertising Agency: 72andsunny, Amsterdam, The Netherlands
Via: adgoodness
After a few weeks of teasers and trailers, Nike finally released the 2-minute full version of the “Take it to the Next Level” spot after it aired on broadcast via ITV at the beginning of today’s Manchester United game.
The spot is directed by Guy Ritchie of Lock Stock & Snatch fame, who is no stranger to branded films. Several years back, he directed the 10-min. short, “The Hire: Star” featuring Madonna & Clive Owen for the BMW films series.
As anticipated, this spot is pretty impressive. Definitely falls in line with the overall Nike image of late. I’m curious to see of there’s any further integration of the spot into any of Nike’s advertising, beyond being featured (in high quality) on the Nike Football Homepage. Either way, it’s okay — the Guy Ritchie fanboy in me is satisfied.
Familiar to most people who invest a lot in advertising is the fact of sponsoring events that are held on certain periods of time. This includes concerts or even sports events that draw a crowd to which provides a good medium for exposure particularly for brands that are still on the rise.
Aggressive giant companies like Coca Cola, Nike and Nokia do this. We can see their endorsement at various points in time. Notable among them include being seen over the NBA, the World Cup and concerts from known artists such as Christina Aguilera and Michael Jackson.
These events are held at various points of the world and the advertising support is something that makes them happen. With that in mind you can imagine the sum needed to finance these events and the returns expected from them on the chosen target market.
You can read something related to this here at the Business Week
Technorati Tags: advertising, nokia, nike, coca cola, world cup, NBA, Christina Aguilera, Michael Jackson
With the newest round of Jordan commercials hitting the airwaves in recent days, there is only one thing that comes to mind… “Thank you Wieden + Kennedy, for you have done it again.” Each of the ads pushes the viewer to “become legendary.” And I must say, 60 seconds of Michael Jordan telling me I’ve probably just been making excuses, well, it cuts me to the bone. Each ad is awe-inspiring and each ad serves as a nice reminder that the brilliant advertising, it’s still out there.Â
Technorati Tags: Michael Jordan, Nike, TV, sports, basketball, sneakers, shoes, commercial, advertising, branding, celebrity, spokesperson
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Nike has always been a synonymous to sports, particularly basketball. So as far as advertising and commercial productions are concerned, it should not be surprising why Nike has aggressively sought the superstars of the National Basketball Association (NBA) to which they compose Nike’s Air Force 25.
Most of the young stars we see today such as LeBron James and Steve Nash lead the parade of leading hard-court heroes who have their own separate deals with other products today. Also, being superstars of their teams, they are brand names for their respective ball clubs as well. So if you are wondering why they are always being paid millions of dollars per month, there is more to their skills and that is called their market value towards their fans.
Advertising Agency: Wieden + Kennedy, Tokyo, Japan
ECD(s): Sumiko Sato, Hiroshi Yonemura
CD: Kounosuke Kamitani
Art Director: Naoki Ga
Group Account Director: Ted Yukawa
Account Executive: Kohei Adachi
Agency Producer: Tieneke Pavesic
Prod Company: Identity
Director: Laurent Chanez
EP: Joe Masi
Head of Production: Alana Hall
Line Producer: Skot Bradford
Editorial: Spotwelders
Editor: Brad Waskewich
EP: Tommy Murov
Post/Effects: The Mill
CG Artist: Dave Parker
Colorist: Damien Van Der Cruyssen
EP(s): Gabrielle Gourrier, Helen Hughes
Music: ELEVEN
Mixer: Jeff Payne
Shoot Location: Tokyo, Milan, New York, Los Angeles
In today’s environment, with technological advances, marketing strategies and celebrity endorsements, shoes have become much more than just footwear. Brands are scrambling to assert their top-dog status, and today finds Nike is in the midst of launching one of their broadest multimedia campaigns to date, including a :60 spot to air on American Idol and college basketball tournaments asserting that “my better is better than your better”:
The emerging Nike campaign is in direct response to the Under Armour Superbowl spot proclaiming “The Future is Ours,” announcing their entrance into the cross-trainer marketplace. Under Armour quickly rose to dominance in the “compression fitting apparel” category, and after entering the market less than a year ago, has taken a 1/5 market share of football cleats. An interesting article in today’s Oregonian has some interesting info and quotes regarding the Nike campaign and the shoe/athletic apparel battle:
“This was definitely an all-out attempt to stop Under Armour in its tracks,” said John Horan, publisher of trade newsletter Sporting Goods Intelligence. “They want to make sure they don’t get surprised on this category.”
Follow the jump for the Under Armour spot, a bit of Adidas, and some Pony action
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