Hasta La Creative!

Nike has known to be a modest investor in ads as far as its shoe and apparel line is concerned and it seems that is now shifting its focus on interactive advertising aimed at women mainly for the winter season. The ad is similar to interactive advertising used by other companies in showcasing the different product choices.

In this case, Nike ads let a consumer rollover a woman to see all of the sportswear products worn throughout a video.

the challenge of the campaign was how to show a wide variety of products in one rich-media execution. The way they tackled this was to create the interactive video featuring a woman running, walking and exercising in various environments representing different aspects of winter weather to the tune of Ella Fitzgerald and Louis Jordan’s version of “Baby, It’s Cold Outside.”

(Source) DMNews