Hasta La Creative!

If you’re the type of jet-setter who flies a seaplane to a Scottish estate so you can put on a tuxedo and have a drink with a handful of your posh friends, David Beckham would like you to buy some of his new whisky.

The recently retired soccer icon stars in this glitzy launch ad for Haig Club, a single grain scotch that Beckham produced with liquor giant Diageo and American Idol creator Simon Fuller. Filmmaker Guy Ritchie, a friend of Beckham’s—who directed him in this H&M ad last year—directed this one, too (and makes a cameo as the fisherman under the bridge).

It’s worth watching mostly for the gorgeous scenery (shot in the Scottish Highlands, at locations like Glen Affric). The people are pretty, too. Alt-J’s “Left-Hand Free” serves as the soundtrack. The storyline is thin, leaving you free to focus on the lush trappings—not unlike a fashion or perfume ad. That’s all the more appropriate, given that the bottle looks like it should hold something you splash on your person, not pour down your gullet.

Regardless, you should also be ready to drink it at the Great Wall, Easter Island, the Egyptian pyramids and Antarctica, among other places. In other words, get your travel budget in order—and don’t forget to bring your point-and-shoot camera, because everyone still uses those.

Ben Kingsley, Mark Strong, and Tom Hiddleston are all really good British actors who are being repurposed as vague villains- and possible paid one million dollars, pinky to corner of mouth – by Jaguar for a glitzy Super Bowl ad campaign that features tuxedos, cliches, and the sexy F-Type Coupe.

“Rendezvous: The Set Up” offers viewers a 30-second teaser featuring only Sir Kingsley. He says things like, “So they’re coming… [dramatic pause] all the usual suspects.” Corny if you think about it too much, but there’s some in-the-moment fun to be had when an Oscar winner brings his talents down to the genre commercial world. The spot is directed by Tom Hooper, who won Best Director for The King’s Speech, but it feels like anyone who’s watched Bad Boys II could’ve done this job. I guess Guy Ritchie was busy. Regardless, it’s a very British production for Jaguar USA and the Super Bowl ad push. Spark44, Jaguar’s in-house agency, handled creative duties for “British Villains,” which could go down as the straightforward title of the year.

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Madonna won a court order that allowed her to relocate her two sons, Rocco and David Banda to New York. Though it was deemed by many as temporary, it is likely that the setup will become permanent later on. Estranged husband Guy Ritchie was shocked on the ruling and merely resigned from the announcement.

The former couple divorced in November after a summer of rumors. Guy is currently filming “Sherlock Holmes” with Robert Downey Jr., while Madonna recently announced an extension of her top-grossing “Sticky & Sweet” tour to begin, coincidentally, in London on July 4.

(Source) OMG