Hasta La Creative!

Neat Dude Collective's "Yet Another Fucking Music Festival" parody poster is as observant as it is snarky, so clearly they've got some folks who've been to Bonnaroo and Coachella more than a few times. It's nice to see them point out "2 Dudes & a MacBook," because for a while I thought I was the only person who noticed that becoming more of a thing, although "Cute Girl With a Guitar and a Sundress" is slowly ceding ground to "Cute Girl Kinda Rapping to Shitty Drum Loops." And I hate to say it, but Neat Dude Collective—an entertainment, art and design group—could be the name of one of the bands playing this festival. Via Laughing Squid.

Singalongs can be messy affairs, like when that guy with the bad voice thinks he can hit soprano notes, or any Journey song comes on at a bar. A tweetalong, however, might be the perfect digital response to help us control our  unprofessional musical urges. Creatives from 360i and the Brooklyn band Rumors teamed up to create a website that might help promote “Slow Down,” a single off of the band’s album XOXO.

The site, essentially a digital singalong, compiles tweets from around the world that hashtag specific words in the song. As the song plays, different tweets pop up alongside the lyrics. And if you want to take a moment to read different tweets, scrolling over the hashtag automatically pauses the song. To continue the song, simply move the mouse again.

This isn’t the first time 360i took an innovative approach to ahead-of-the-curve content. During the Super Bowl blackout, the same Dentsu-owned firm’s creatives slid out some topical content for Oreo (more on it here). Brands have to use Twitter to stay relevant in our culture, but how they go about doing that has been hit-or-miss thus far (with more misses than hits). The success of Rumors will ultimately come down to the quality of music, but this blip on the social radar screen could earn them at least a fan or two.

FYI, Matt Wurst, director of digital communities at 360i, will be keynoting Mediabistro’s April Social Media Marketing Boot Camp. Go here for more info.

Credits:
Senior copywriter: Nick Panayotopoulos
Senior art director: Roberto Max Salas
Creative Technologist: Tore Holmberg from Your Majesty.

New Career Opportunities Daily: The best jobs in media.

Un projet original imaginé par le graphiste Ben Geier, basé à Chicago et travaillant au studio Culture 22. En effet, il a réuni et transformé l’ensemble des logos et identités de ses labels préférés (Warp Records, Matador Records, Domino Records) dans un style très rétro. Plus d’images dans la suite de l’article.

Two artists belatedly learned that they play integral roles on “Harlem Shake,” a Web sensation that became a No. 1 hit on the pop chart, and both are seeking compensation.

Doritos has built a 62-foot-tall, tweet-powered concert stage designed to look like a giant vending machine that turns your tweets with the hashtag #BoldStage into a real-time concert-control mechanism at SXSW. Confused as to how? They've made a handy infographic (below) to 'splain. You can not only use your furious tweeting power to choose the opening act at the Doritos gig, you get to choose their playlist, and then, just to mess with them, you control the special effects. That's right—smoke, balloons, pyrotechnics and fricking lasers are all in your hashtagged hands. So, of course, you can also send pictures of yourself having a freaking awesome time directly to the four-story-tall screen in the arena! There's a 9.6-second lag, presumably to make sure you don't tweet your beets. LL Cool J, Public Enemy, Ice Cube and Doug E. Fresh will be sharing the stage with Doritos' awesomely awesome creation of pure LED force. Listen to a low-energy LL ramble about it in the video below. But who really cares about the has-beens on the stage when they'll also be premiering new ads that launch the first Doritos global campaign titled "For the Bold" that will completely change the brand's look and feel?

The minute-long ad for German composer Sven Helbig's new album, Pocket Symphonies, is a pretty straightforward representation of Helbig's goal to create something new from something old and weathered and mostly (but not quite) dead. It's a pretty good summary of Helbig's career, too. He's worked with Rammstein, Pet Shop Boys and Snoop Dogg, and staged elaborate multimedia events like the High-Rise Symphony, in which an orchestra played from positions on the balconies of an old apartment building in Dresden in 2006, to celebrate the city's 800th anniversary. Compared to that, this ad is a modest effort. The moment when the musicians rush into the medical theater to induce birth with dramatic strings and piano is neat, though. Directed by Kai Schonrath, with creative direction by Kolle Rebbe's Sascha Hanke. Full credits below.

CREDITS
Client: Sven Helbig
Executive Creative Director: Sascha Hanke
Creative Director: Matthias Erb
Copywriter: Sascha Hanke
Producer: Jankel Huppertz
Production Company: CZAR, Berlin
Director: Kai Schonrath
Director of Photography: Jan Prahl
Managing Director: Jan Fincke
Producer: Birke Birkner
Post Supervisor: Dennis Vocke
Production Coordinator: Simon Rühlemann
Makeup: Nina Düffort for Cisel + T.I.N.S.L.E.Y, California
Styling: Diana Dean
Cast Conductor: Gundi-Anna Schick
Pregnant Woman: Alexa Wilzek

So it would seem that the weird Lana Del Rey music video produced by Jaguar was merely a tease foreshadowing bigger things to comes. In fact, Del Ray’s four-minute warble-fest “Burning Desire” is actually the soundtrack to a new short-film that heavily integrates the Jaguar F-Type, Desire.

Starring Golden Globe-winning actor Damian Lewis (Homeland) and Shannyn Sossamon (who’s been kind of quiet since starring in such films as 40 Days and 40 Nights and Wristcutters: A Love Story), Desire is the result of a collaboration with Jaguar, Ridley Scott Associates and agency Brooklyn Brothers (the guys behind the Alec Baldwin/John Krasinski New Era spots). The short film has no official release date beyond “spring,” and a press release describes it as “a story of betrayal, retribution, passion and greed.”

In a statement, Lewis says of his involvement, “Working with the director Adam Smith from Ridley Scott Associates, it promises to be an adventure. Jaguar cars have played some iconic roles in film for many years and I’m looking forward to being the first to drive the F-TYPE in film.”

Of course, this isn’t the first time we’ve seen a car company give its marketing a turn for the cinematic. In fact, it’s been over a decade since BMW Films’s Clive Owen-starring series The Hire gained critical acclaim for its groundbreaking approach to car advertising. In 2013, will the same sort of execution move F-Types? I suppose we’ll find out soon.

New Career Opportunities Daily: The best jobs in media.

Colin Solal Cardo de La Blogotheque a réalisé les clips de « Elusive » et « Gone » de l’artiste Lianne La Havas. Les 2 clips narrent une seule histoire et se suivent, permettant ainsi de raconter la naissance puis la mort d’un amour entre deux personnes dont la jeune chanteuse. A découvrir en vidéo dans la suite.

The company, which acquired EMI’s recorded music division in a $1.9 billion deal approved by European regulators last year, announced on Wednesday that it had sold EMI’s share of the long-running pop compilation series “Now That’s What I Call Music!” to Sony Music.

For those who have seen the industry’s optimism dashed before, an upbeat report on Tuesday by its global trade body, the International Federation for the Phonographic Industry, brought hope and skepticism.