After the pandemic forced Protocol to lay off nearly one-third of its workforce just two months into operations, its reporting at the intersection of technology and policy has since proven fruitful. The advertising-supported publisher saw its 2021 revenue grow 150% from its 2020 figures, though it declined to share specific numbers. Protocol plans to add…
After more than nine months of shopping, The Athletic has secured a buyer for its subscription-based sports media operation, agreeing to an acquisition by The New York Times Thursday morning for $550 million, according to The Information. The deal follows on the heels of a number of major consolidations in the media ecosystem, but it…
A new podcast advertising format from the audio platform Spotify hopes to make hard-to-remember vanity URLs a relic of the past. The new feature, called a Call to Action card, offers a visual, clickable accompaniment to the audio ads that punctuates podcasts. The cards not only appear during the ad read itself; they also linger…
Decrypt Studios, the blockchain-centric production house launched by Decrypt Media, has traded almost 30 non-fungible tokens since its soft launch in July. In total, the venture has generated more than six figures in revenue, said founder Alanna Roazzi-Laforet, who also serves as the chief revenue officer and publisher of Decrypt Media. As the hype in…
No one has been sure of anything since 2019. That uncertainty looks to continue into the new year as publishers prepare to navigate a host of unpredictable variables, from the state of the economy to when in-person events can return. Some of these unknowns stem from technological advances, while others are rooted in the shifting…
Billions of dollars, millions of readers and thousands of journalists sloshed about this year, as market demands pushed publishers to further consolidate into an ever-shrinking cohort of growing media behemoths. On the heels of one of the most disruptive periods in media history, publishers entered 2021 with a mind to merge, and the year that…
Generally speaking, today’s music superstars aren’t as quick to commit to the full promotional spread as they were ten years ago. The pre-release press tour of yesteryear, complete with talk show circuits or–fingers crossed–an SNL gig, isn’t totally extinct, per se. After all, Lil Nas X’s brilliant rollout for Montero and Adele’s string of media…
The thing about news is it happens all the time, every day. That can blur weeks into months and months into holy crap, it’s somehow the end of another year. So I asked Adweek’s reporters and editors to take a moment and take stock of all their hard work in 2021 to choose their favorite…
The pandemic, now rounding into its third year, continues to be the driving force behind many of the changes reshaping the media and marketing industry. In tandem with larger, unrelated shifts–such as the looming deprecation of third-party cookies and increased emphasis on digital subscriptions–the publishing universe stands poised for another year of radical transformation. Here’s…
Lonely Planet, a nearly 50-year-old publisher that built a thriving business out of its comprehensive travel guidebooks, is embarking on a new path of its own and getting into travel bookings. The publisher announced the debut of its official rebrand Dec. 6, which features a redesigned website, logo and business model. The announcement comes almost…
The ongoing Covid-19 pandemic has hit the entertainment industry particularly hard, with shipping delays and show cancellations being just the tip of the iceberg when it comes to its impact on creators and crew. Yet, many artists have stepped up to these challenges with increased versatility, creating new experiences for fans. For the first time…
When Vox Media and Group Nine Media announced their merger on Monday, the benefits of scale to the newly formed Vox Media were clear: It would reach 115 million unduplicated visitors per month, immediately boosting its appeal to marketers and shoring up its first-party databank, multiple sources told Adweek. However, the consolidation did leave a…
Christmas is a time for family traditions. In Britain, one long-standing tradition tied to an almost 100-year-old magazine is the physical highlighting of shows to watch in the printed program guide the Radio Times, despite living in the digital age offering online streaming, on-screen guides and the need to further develop an online publishing model….
When Geico teamed with Fatherly and Scary Mommy early this year, it wasn’t to sell insurance to parents. Instead, the brand recognized a disparity between the rise of certainly disability diagnoses in young children and the lack of accessible resources for parents wanting to educate themselves. In response, the team created The Fatherly Guide to…
A partnership announced Wednesday morning is giving new meaning to the phrase pivot to video. Starting in early 2022, the Vox Media podcast Pivot will go on-camera and clips of the footage will air exclusively on the new streaming platform from Salesforce–called Salesforce+–for 72 hours. As part of the partnership, Salesforce will become the presenting…
For publishers on the hunt for habitual readers, read-later apps like Pocket have become valuable stalking grounds. The 14-year-old company, which was acquired by Mozilla in 2017, has received something of a facelift in the last year–its updated design now emphasizes discovery–due in part to a rising interest in the read-later space. Driven by the…
For all its good intentions, the ads.txt protocol introduced by the IAB Tech Lab in 2017 to combat domain spoofing has always had one key weakness: it relies on publishers to manually maintain their ads.txt files. But a new tool called sellers.guide, developed by a team at the video monetization vendor Primis, hopes to help…
Gallery Media Group, which houses the titles PureWow and one37PM, is on track to generate $50 million in revenue by the end of the year, according to CEO Ryan Harwood. PureWow, in particular, has spurred growth thanks to significant gains in both revenue and traffic over the last year, according to data from Comscore and…
Two mission-oriented publishing groups have joined forces to help channel more advertising revenue into Black-owned media companies. Group Black, a collective and accelerator for Black-owned media, announced Tuesday that it is partnering with She Media, a multifaceted Penske Media property that helps support and monetize more than 5,000 primarily women-owned independent publishers. The Group Black…
News and business digital publisher Vietcetera announced Friday a relaunch of its English-language International Edition, which aims to attract a readership of over 5 million Vietnamese ex-pats living in the U.S., Germany, France, Australia, Canada and the U.K. Based in Ho Chi Minh City, Vietcetera employs over 100 full-time staff and has grown an audience…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
