Agency Sends Copywriter Into Wilderness to Live Exclusively on Its Clients' Brands for 5 Days

You’ve heard the adage that agencies should use their clients’ products. It’s the least you can do, if you’re going to be selling them. 

But what if you upped the stakes a little and made a social reality show out of it? One man. Five days. 15 brands … and the ravages of nature. 

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