Hasta La Creative!

In what feels like a more redemptive version of Shark Tank, we have this pro-bono campaign from Pitch, the West Coast shop you know perhaps for its longstanding relationship with Burger King, Pepsi, Asics and more.

In its newest campaign, the agency gets philanthropic and turns its focus to more socially-conscious issues, namely homelessness and a downtown Los Angeles organization called the Weingart Center.

This short may look like a board meeting/presentation, but it turns into a pitch that transforms potential investors from cold to hot when their salesman of sorts suggests job placement for the homeless instead of just donating a buck or two. It’s apparently not fiction.

In a statement, Pitch President Rachel Spiegelman writes:

“The men and women who work at the Weingart Center are miracle workers. They help people truly in need re-enter society with hope and a plan. When you donate you give your money away, when you invest you get a return. That’s the core idea behind our campaign and behind the Weingart program. We’re honored to be working with them on this incredible cause.”

The campaign also includes a redesign of the Weingart site and a Twitter march with the hashtag #investinLA.

Who feels like getting naked and dancing through the strees of Los Angeles? Wait, don’t answer until you’ve watched this.

In a charming (and essentially safe for work) video promo for its upcoming reality series Dating Naked, VH1 and agency Mistress filmed a diverse mix of people whirling and waltzing around a small crowd of onlookers in L.A. to the tune of “I’m Just Wild About Harry.”

The result is a one-take clip free of the kind of sleazy sexualization we usually see in nudity-based ads. It feels instead like a warm-hearted celebration of dropping inhibitions (and trousers) in the name of self-expression.

It’s also timed to correspond with National Nude Day, which I’m told is today. (Sorry, France, here in America the Bastille is a distant second to bare buttocks.)

Hopefully that tone will carry through to the Dating Naked series, in which participants go through the typical courtship rituals with strangers—except, as you could guess, they’re nude.  

A l’occasion du concert de Foster The People à la Gaîté Lyrique fin mars et après l’opération spectaculaire de street-art à Los Angeles (dont la vidéo en time-lapse est disponible dans la suite), le groupe vous propose de remixer la pochette de leur nouvel album « Supermodel ». Voici les détails ci-dessous pour participer.

Détails du concours Fubiz x Foster The People :

– Pour vous inscrire, remplissez ce formulaire ci-dessous avec vos principaux détails. Un tirage au sort déterminera les 18 présélectionnés qui pourront s’affronter au cours d’une battle en freestyle le jour du concert (28 mars 2014). Foster The People choisira les 9 finalistes à l’issu de ce tournoi de création libre.

– Les finalistes réinterprèteront une partie de la pochette de l’album dans leur style et les toiles seront réunies pour former un visuel géant qui sera exposé devant la salle de concert. Le groupe viendra à la rencontre des 9 finalistes et choisira après délibération celui qui verra son visuel imprimé sur l’album vynil en édition limitée.

La chaîne Ace Hotel, installée entre autres à New York et à Seattle, a rénové à Los Angeles l’United Artists Building pour implanter un nouvel hôtel. Cette ancienne bâtisse, avec son théâtre gothique, a été conçue en 1927 par C. Howard Crane et la firme Walker & Eisen. Un mélange de vinyles, et imprimés amérindiens à découvrir dans la suite.

Colin Rich é um fotógrafo de Los Angeles que há pouco mais de dois anos resolveu explorar a beleza das luzes de Los Angeles no time-lapse LA Light. No ano seguinte, o projeto ganhou uma continuação com Nightfall, um dos time-lapses mais loucos que você já vimos da Cidade dos Anjos. Agora, a chamada Trilogy of Light, ou Trilogia da Luz, finalmente chega ao fim com City Lights.

E, claro, o resultado mais uma vez é incrível. Em determinado momento da descrição do vídeo, Colin Rich escreve:

“Eu nem sempre amei Los Angeles, mas eu aprendi a amar e descobri que esta cidade é muito mais que clima temperado, palmeiras, garotas bonitas e praias. Para mim, a verdadeira beleza por trás da cidade está escondida na outra ponta de uma escada de incêndio, para uma vista que ninguém mais viu”.

Não espere mais para descobrir o que o fotógrafo quis dizer com isso. Dê o play.

Post originalmente publicado no Brainstorm #9
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Continuing their back-to-school Techfitter campaign, Best Buy and CP+B are providing Tim Kong, an aspiring games designer, with the tech he needs to design and code his next action-packed adventures. Previously, Best Buy “techfitted” a marine biology major and an aerospace engineer with a set of Windows 8 gadgets.

This new spot is comparatively less exciting, maybe because stars and oceans are grander than grungy cars and code. Consequently, I wish we had more of a storyline. Is Tim Kong really just going to make a new Grand Theft Auto, or do his interests lie somewhere specific? And in that case, can we hear what he has to say? At this point, he’s a Stock Student who knows how to make a good surprised/awesome face.

But maybe it’s better that he’s a basic video games enthusiast. Many current college kids must relate, and it’s a good thing Best Buy has a spot specifically geared towards forward-thinking, technology-centered students, hence the girl scientist, a guy scientist, and a gamer. If only the campaign lasted longer and their next subject is a fashion girl, conveniently coinciding with Fashion Week. Ah, what could’ve been.

Credits after the jump

continued…

New Career Opportunities Daily: The best jobs in media.

Digital Kitchen a travaillé en collaboration avec Los Angeles World Airports pour créer cette installation numérique époustouflante dans le nouveau « Bradley International Terminal » de LAX. Proposant de multiples projections, cette création de toute beauté est à découvrir en vidéo dans l’article.

The Happiness Machine est le nom de ce projet incroyable réalisé par Mark Lascelles Thornton. Avec cette fresque très impressionnante réalisée au Rotring, représentant les plus hauts buildings du monde accolés dans un seul paysage, l’artiste anglais nous dévoile l’étendue de son talent et de sa patience.

Focus sur Josh Cole, un artiste qui a connu des problèmes de délinquance durant sa jeunesse avant de devenir photographe. Il a d’ailleurs gardé un très fort intérêt pour le milieu des gangs mais aussi celui de la musique en se baladant dans divers endroits du monde comme Manille, Los Angeles ou Johannesburg.