Jason Sperling, SVP/ECD at RPA in Santa Monica, is posting his new book, Look At Me When I’m Talking To You on Instagram. He adds one illustrated page a day, for 160 days. – A Media and Content Explosion (continued) Between 2010 and 2013, content on the Internet tripled. Think about that. The population hasn’t […]
The post Look At Me When I’m Talking To You appeared first on AdPulp.
In a move that in retrospect seemed inevitable, Tinder has partnered with Instagram. The dating app’s latest update allows users to link to their Instagram profiles. The last 34 Instagram photos pop up when you do, making it that much easier—or harder, depending on your level of cynicism—for users to swipe right.
To introduce the partnership, Magna Carta, the production company behind many of Tinder’s ads, made a dream-like 60-second spot that uses a POV technique to show how access to someone’s Instagram gives possible suitors a better idea of who might be a match.
“We wanted to explore the format of Instagram as a sort of social diary, co-written by your friends and family,” Maximilian Guen, founder of Magna Carta, tells AdFreak. “By treating the camera as a character, we had a lot of room for playful intimacy. I wanted audiences to be right there with Our Girl—to meet her, to fall for her.”
It helps that 25-year-old Becca’s Instagram features shots of her in a bikini, a lovably scruffy dog and champagne, all with the backdrop of Los Angeles’ cotton-candy skies.
CREDITS
Client: Tinder
Creative + Production Company: MagnaCarta.tv
Executive Producer: Maximilian Guen
Marking Director, Tinder: Josh Metz
Director: Matthew K. Firpo
Producer: Miranda Hill
Cinematographer: Jake Saner, Partos
Assistant Camera: Dan Marino
Art Director: Michael Gray
Sound Mix: Luciano Vignola
VFX: Matt Lincoln
Editorial + Color: Matthew K. Firpo
Associate Producer: Rosanna Bach
Song: “Get Gone” by White Arrows
Featuring: Clancy McLain + Jamie Eysenbach + Chloe Dworkin
File this one under creative ways to get agencies’ attention.
In hopes of landing an internship at an ad agency, Dutch student Max Kurstjens, who’s studying in Sweden, took matters into his own hands. Kurstjens tells AdFreak via email that he struggled to get in touch with the agencies, so he targeted their Instagram hashtags instead.
“Why? To get their attention and to mock the hashtag phenomenon, especially in the advertising world,” he says.
Kurstjens created different Instagram accounts to flood the feeds of certain agencies, including TBWA, Droga5 and Wieden + Kennedy. Scrolling through an agency hashtag yields a composite of images that take the hashtag hostage and direct users to wehaveyourhastag.com. There, you’ll find a robotic arm dumping hashtags into shark-infested waters, holding them over a fiery grill and electrocuting them.
The only way to save your hashtag is to invite the guy for a cup of coffee.
It’s not clear yet whether he’s landed that elusive interview. But hey, the site’s pretty cool. We hope he graduates from hijacking hashtags soon, before they have to bring in the hostage negotiators.
When Ronald McDonald got his big makeover in April, he promised an all-out clown assault on social media—in an effort to broaden his audience, which had previously been family focused.
Well, here’s his first truly wild Instagram post. While currently touring Asia, Ronald just posted footage of himself skydiving in Dubai. Check out the video below—it’s like something the King would have done back in BK’s Crispin Porter + Bogusky days.
Ronald quietly opened the Instagram account in early October.
Check out more of his posts here.
When you are a lifestyle brand, you need to invent content for the social web constantly. You can write a blog post, update Twitter and so on, but do not get carried away with too many text-based solutions. This is the web, we need things to click (a.k.a. rich media) that will make us smile. […]
The post In The Hands of A Craftsman Like King, Vine Is Gatorific appeared first on AdPulp.
What is it about law enforcement that makes it so delightful when they actually try to have fun in social media? It’s probably just enjoyable to see the softer side of people who are trained to use deadly force and deal with the bleaker aspects of society.
The Seattle police set in the bar in this regard, of course, with their fascinating and amusing Twitter account. But now, the Instagram account of the Reykjavik, Iceland, police force has been brought to our attention—and it’s a real mosaic of cute.
It’s full of fun pics of animals and kids and people on the force doing goofy things. “Police kitty in training,” says the caption on the photo above, along with the hashtag #copcat.
Sure, humanizing any police force can lead to better relations with citizens, and a safer community overall. But this is also just about being real, not taking things too seriously and delivering useful information in a more entertaining package.
More pics below. Via Demilked.
Here’s a clever little social game—involving just Instagram video and your phone’s screenshot function—from ad agency Forsman & Bodenfors for a Swedish department store.
The retailer, Åhléns, posted three stop-motion Instagram videos featuring various products (clothes, furniture, makeup and more) flashing past at rapid speed. If you could capture any item in a screenshot on your phone (and then hashtag the image, post it to your Instagram account and present the post at the register), you got the item at half price.
Simple, clever and fun—and enough of a reward to risk annoying your friends. Check out the case study and the three videos below.
CREDITS
Advertiser: Åhléns
Agency: Forsman & Bodenfors
Copywriter: Pontus Levahn
Art Director: Silla Levin
Designer: Ellinor Bjarnolf
Account Director: Susanna Glenndahl Thorslund
Account Manager: Sara Kling
Planner: My Troedsson
Agency Producer: Karl Wettre
Production Company: Snask
Media Agency: Mindshare
You don’t hear a lot of users gushing about their social networks these days, but Instagram seems to be a noticeable exception—as illustrated by the recent trend of photographers creating artistic homages to its logo.
Hundreds of people having been posting their interpretations to the photo network, using objects that range from the obvious end of the spectrum—rocks, seashells, and candy—to the unusual, like axes and dog treats. Coffee cups are popular, as are lenses from actual cameras.
Many of them appear under the hashtag #myinstagramlogo. There’s a pretty astounding level of diversity and creativity in the mix, and all in all it makes for a nice example of consumers putting their own stamp on a product they’re passionate about.
Some of the versions are quite abstract, though. Out of context, one might just look like, for example, an odd (if pretty) flower arrangement, or a pepperoni pizza.
So is this an official marketing promotion created by Instagram, or was the Facebook-owned brand at least behind the original idea? If so, there’s no obvious evidence. We’ve contacted the brand to find out and will update you if we hear back.
Check out some of our favorites below.
Via Design Taxi.
Last fall, Jessica Shyba's photos of her son and new puppy napping together went viral. Shyba's blog about life with three kids in NYC, Momma's Gone City, was already fairly popular, and she had a respectable 5,000 Instagram followers. But her #theoandbeau images made her an overnight sensation. Soon she had 450,000 Instagram followers.
The Land of Nod, the retail brand geared to parents of young children, saw the potential in capitalizing on the success of Theo and Beau. So, it reached out to Shyba to commission a photo for the cover of their May catalog. And the result was clearly a win-win.
"The Land of Nod is a brand that fully embraces social media from many facets, whether it be product sneak peeks, behind-the-scenes of corporate life or partnerships with innovative and energetic bloggers," Katie Harrington, a public relations and social media strategist at the company, tells AdFreak. "We were working with Jessica on a bedroom makeover for her boys at the same time we needed a subject for our May catalog cover. We strive for our covers to portray something sentimental, almost encompassing this 'age of innocence' mentality that quite frankly is sometimes hard to capture through produced shoots. We all felt this connection and true love story between Theo and Beau and believed that relationship struck a cord with our catalog needs."
Shyba is also pleased with the partnership. "The neatest part about this collaboration was seeing my friends everywhere posting photos of the catalog on social media and mentioning how nice it was to see Theo and Beau in their mailbox," she says. "It's a professional milestone for me in the greatest way, too, having been commissioned to share my art on the cover of a popular catalog."
The catalog cover is beautiful, and it's a lovely case study for brands establishing relationships with rising stars and their eager followings.
See the full catalog cover below, and outtakes from the shoot on Shyba's blog.
O nível da customização da moda acaba de subir mais um degrauzinho. A Adidas anunciou em seu Instagram que irá liberar em breve um app que permite estampar tênis usando imagens do seu celular.
O serviço, chamado de ‘Miadidas’, vai ajudar a colocar em um par de Adidas ZX Flux a sua fotografia favorita, criando um item fashion exclusivo e personalizado. O app deverá ser liberado em agosto, e vai funcionar tanto para iPhones quanto para smartphones com Android.
Não ficou claro, contudo, se a iniciativa será internacional. Nos EUA, um par de ZX Flux custa em média 90 dólares, e a expectativa é que os tênis da linha que forem customizados não ultrapassem a marca de 200 dólares. No Brasil, o mesmo par custa quase 400 reais, o que faria com que o modelo customizado pudesse facilmente chegar à exorbitante marca de 1 mil reais.
Outro detalhe é que, apesar da personalização ser interessante e chamar a atenção, fico imaginando o show de horrores de imagens de comida sendo estampadas em tênis, ou de gente tentando colocar retratos como estampa para o calçado. O negócio é esperar agosto chegar para ver quais serão as criações dos fãs da marca.
Post originalmente publicado no Brainstorm #9
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This week, a pop-up restaurant in London made paying a snap, literally, by allowing customers to settle their bills with Instagram shots of their meals.
Of course it was part of an ad campaign, for freezer veggie brand Birds Eye, and folks ate for free at The Picture House if they included the #BirdsEyeInspirations hashtag with their uploads to help promote a new line of frozen entrees. A professional food photographer was on hand to provide Instagram tutorials and filter out unappetizing images.
The brand's trying to leverage the current mania for sharing food pix online. Apparently, 40 percent of Brits "arrange" food on their plates for this purpose. That said, the shots that came out of the event weren't exactly the cream of the Instagram crop, largely because the lighting seemed to be a bit pink. Super pink, actually. When the whole event is meant to be Instagrammed, why not go with good old soft white light?
The Picture House pops up next month in Leeds and Manchester, so those folks can also fulfill their dreams of dining inside a huge advertisement. I dunno, it jut seems strange to be eating Birds Eye cuisine at a proper restaurant, instead of scarfing it down half-defrosted at home, as nature intended.
Via Design Taxi.
Vídeo já não é mais algo que as pessoas conferem apenas no desktop. Uma pesquisa da Sandvine, que analisou o tráfego de dados mobile nos EUA, revelou que o YouTube é o site mais acessado através de dispositivos móveis, responsável por 17,26% dos dados baixados em aparelhos móveis, seguido pelo Facebook, com 14,76%.
O upload de informações, contudo, inverte a ordem: o Facebook aparece concentrando 26,9% dos dados ‘upados’, contra apenas 3,7% do YouTube – provavelmente relacionado a vídeos que são colocados no ar sem ou com pouquíssima edição, já que essa tarefa é melhor realizada por computadores desktop ou notebooks (e que acabam sendo enviadas para o site a partir desses dispositivos mesmo).
O Netflix aparece na oitava posição, atrás do tráfego de download da Google Play e do serviço de streaming Pandora, mas acima do tráfego gerado por serviços como o Instagram e iTunes.
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Daryna Kossar est une designer et photographe qui poste des photos de food art sur son compte Instagram. Des logos de réseaux sociaux faits de myrtilles, grenades et en tartine de chocolat, des poissons et des voitures citronnées, Mario et une robe à petits pois, son travail est plein d’imagination et de couleurs.
Ever wanted to view your whole world through the earthy optimism of Instagram filters? On the off chance your answer is "yes," then you'll want to check out a new brand of Wayfarer-style sunglasses called Tens.
Calling their creation "a real life photo filter," the makers of Tens set out quite a while back to bring the vibe of Instagram to everything around you.
"What if there was a way that we could skip all the cameras and apps?" co-founder Marty Bell recalls the team asking themselves. "What if there was a way we could filter everything we see while being disconnected from technology?"
The process clearly wasn't an easy one, as co-founder Kris Reid explains in the video below.
"After two-and-a-half years of exhausting sampling and switching between different supplies, trying to create the perfect lens, we finally have a product that we truly believe in."
The sunglasses are available for preorder on crowdfunding incubator site IndieGogo, where the project has raised roughly 1,700 percent of its goal.
Despite their clear popularity, the sunglasses may leave others skeptical about whether the creators have really achieved their goal of disconnecting us from technology. Is this an example of inspiring people to get out and enjoy the real world, or is it another case of the Internet saturating the rest of our lives?
Via Quartz.
Comprar tuitada de celebridade está cada vez mais fácil, e agora até a cotação da inserção de um endosso digital de personalidades como Paris Hilton, Justin Bieber ou Ana Maria Braga ficou mais simples. A iFruit, especializada na venda de espaços publicitários em mídias sociais de famosos, agora tem um sistema próprio para facilitar a cotação desses serviços.
A proposta é bem simples: o sistema, chamado de iFruit Media Planner, concentra informações de alcance e custo do investimento, como um orçamento pré-aprovado da campanha, que são bastante úteis para estimar o custo de uma ação que envolva celebridades. A partir do sistema, a iFruit também detecta quem está interessado em quais perfis nas redes – a empresa detém o agenciamento de mais de 200 personalidades e 120 blogs -, oferece uma consultoria para indicar os perfis que mais se adaptam à ação desejada e fecha os valores a serem investidos pelas marcas ou agências.
A facilidade, no entanto, esconde algumas armadilhas. Uma delas é a falta de indicação de que se trata de uma publicação paga. Frequentemente essas campanhas são identificadas apenas ‘nos finalmentes’, e podem causar uma grande irritação por parte da audiência. Situações do tipo já aconteceram com o viral dos estranhos se beijando, por exemplo, que era uma ação publicitária de uma marca de roupas (e que muita gente ainda pode achar que é algo orgânico), ou o caso mais recente da campanha #somostodosmacacos, que foi orquestrada pela Loducca, a pedido do Neymar.
A prática de posts (ou tuítes) pagos sem a identificação de que se trata de um anúncio costuma ser coibida pelo Conar, mas a iFruit alega que as campanhas esclarecem seu tom publicitário “com uma linguagem informal”, explica Murilo Oliveira, sócio-diretor da iFruit.
Ainda que fique no ‘limiar do aceitável’, a proposta da iFruit pode ricochetear de volta para a marca, já que a audiência pode ficar irritada com a sensação de estar sendo enganada. A jornalista Ana Freitas, em matéria no youPIX, compara essa sensação com uma espécie de ressaca ao perceber que uma ação espontânea de produção de conteúdo na web é desmascarada como sendo pensada e planejada por um grupo de publicitários para vender uma marca ou promover um conceito.
Em longo prazo, isso pode gerar uma ‘ressaca constante’, já que a audiência passa a ficar com um pé atrás toda vez que vê algo que parece suspeito.
A iFruit rebate essa argumentação alegando que apenas 10% de suas ações recebem feedback negativo da audiência, defendendo assim que, de certa forma, valeria a pena o risco, já que a chance de dar ‘errado’ é baixa. Marcel Bely, responsável pela super bacana página da Prefeitura de Curitiba no Facebook, resumiu bem a diferença entre uma ação que engana e é aplaudida e uma que ludibria o webspectador e deixa ele puto da vida: a diferença é a recompensa entregada.
“Tenha uma história. Mas tenha certeza da recompensa que entregará para todos que se envolverem com ela, nem que seja uma recompensa moral” – Marcel Bely
“Tenha uma história. Mas tenha certeza da recompensa que entregará para todos que se envolverem com ela, nem que seja uma recompensa moral, como fez o Conde Chiquinho Scarpa”, conclui Marcel, relembrando que ninguém ficou bravo quando a Heineken levou consumidores para ver uma orquestra que na realidade era a final da Champions, ou quando as mulheres descobriram que não tinha nada no adesivo especial da beleza da Dove. Nesses casos, os homens viram o jogo, e as mulheres perceberam a beleza interior. Em situações como a campanha do #somostodosmacacos, o racismo não foi combatido por camisetas, e nem a Nokia conseguiu achar o amor perdido na balada.
Considerando as plataformas digitais de personalidades e celebridades, é importante lembrar que estas são mídias muito mais ‘próximas’ dos fãs desses famosos, que encontram no digital um caminho supostamente direto para o seu ídolo. A sensação de proximidade, em alguns casos, vira até motivo de piada, como na página AjudaLuciano, que compila as mais divertidas interações dos fãs, que parecem achar que estão em contato direto com o apresentador através da sua fanpage oficial.
Em todo caso, quem quiser dar um empurrãozinho em uma campanha usando celebridades como influenciadores pode fazer a cotação de quem custa quanto usando a plataforma de Media Planner da iFruit. Um detalhe é que, a princípio, ela está disponível apenas para equipes de planejamento de agências e de marcas (sorry, freelancers).
Post originalmente publicado no Brainstorm #9
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A mais recente atualização do Snapchat trouxe novas funcionalidades para o app. Além da troca de imagens com tempo de duração pré-determinado, os usuários do aplicativo poderão também trocar mensagens de texto e pequenos trechos de vídeos.
Com isso, a ferramenta se torna uma forma de comunicação em tempo real, mas com a ‘segurança’ das mensagens serem apagadas logo após a conversa – basta sair da janela de chat para perder o histórico. A interação via vídeo também é feita ao vivo, o que evita quaisquer tipos de gravações – basta manter o botão de ‘vídeo ao vivo’ selecionado durante a conversa toda para que a transmissão da imagem aconteça.
O VentureBeat lembra que o lançamento das novas funcionalidades no Snapchat chega pouco depois do Vine e do Instagram terem apresentado suas opções de mensagens privativas entre os usuários. Com a atualização, o Snapchat também entra para o grupo de aplicativos sociais que também funcionam como chats.
Os teens, no entanto, não parecem felizes com a novidade. Uma enxurrada de tuítes comentava negativamente sobre a atualização que traz as novas formas de conversa, com reclamações que variavam do ‘é confuso’ a ‘ficou feio’.
Pensou que ia ser fácil agradar adolescente?
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Voici une sélection des photographies Instagram de Varun Thota. Cette série intitulée “My Toy Plane” représente la mise en scène d’un petit avion dans des paysages à ciel ouvert. Dans ses différentes compositions, l’artiste créer des univers à la fois simples et créatifs. Plus de détails dans la suite de l’article.
Nastya Ptichek est une artiste ukrainienne qui a eu l’idée de détourner des peintures connues, et d’y incruster des éléments de notre culture digitale, à savoir des notifications Facebook, Twitter ou Instagram. Des séries réunies sous le projet « Emoji-Nation », incluant des détournements d’Edward Hopper.
If you love nerding out about social media almost as much as you love nerding out about Game of Thrones, then have I got the video for you.
Social media management service HootSuite created the astoundingly well-produced promotional clip below, called "A Game of Social Thrones" and crafted in the style of HBO's opening sequence for the fantasy epic, returning to TV this Sunday for its blood-drenched fourth season.
In HootSuite's version, the Seven Kingdoms are reimagined as the major social networks, with Facebook's high walls and Twitter's tower encircled by chirping fauna. Digital wonks will especially enjoy how each company's related services (YouTube for Google, Instagram for Facebook, etc.) are arranged like nearby bannermen.
Most self-promotions are works of attention-seeking desperation. This one's practically a work of art.
UPDATE: HootSuite tells us the video was largely an in-house production, with the help of an outside motion designer and composer.
CREDITS
Producer/Director: Evan Aagaard, HootSuite
Lead Animator/Motion Designer: Clément Morin
Music Composer: Etienne Forget
Executive Producer: Cameron Uganec, HootSuite
Concept: Evan LePage, Hootsuite
Also worth checking out again: HootSuite's "Social Media Winter Is Coming" infographic from last year—"a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps." That's posted below.
Au programme du premier best-of Fubiz du mois d’Avril, voici une sélection de l’intérieur des bureaux de grandes sociétés regroupant différents noms très connus tel que Google, Pinterest, Twitter, Instagram, Nike. Nous avons choisi pour vous une sélection des bureaux les plus créatifs, originaux, et esthétiques.
Pinterest Office Architecture by Neal Schwartz.
Superdesk Installation by Clive Wilkinson Architects.
Airbnb Office Architecture by Gensler.
An Office In The Middle Of The Forest by Selgas Cano.
Inside Evernote Office in California by Studio O+A.
Dropbox Office Architecture by Boor Bridges Architecture and Geremia Interior Design.
Glass Office in Shanghai by AIM Architecture.
Google Tel-Aviv Office by Camenzind Evolution with Setter Architects and the studio Yaron Tal.
Google Tokyo Office by Klein Dytham.
Nike London Office Redesign by Rosie Lee.
Foxhead Office Architecture by Clive Wilkinson Architects.
IBM Office Redesign by Massimo Iosa Ghini.
Inside eBay Israel Office by Miki Mottes.
Inside Twitter Office by IA Interior Architects and Lundberg Design.
JWT Amsterdam Office by RJW Elsinga.
Lego Office by Rosan Bosch.
Inside Instagram Office by Geremia Design.
Inside Nike CEO Office by the CEO of Nike.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
