Hasta La Creative!

Inquiring minds want to know…why did David Droga agree to sell his creative powerhouse, Droga5, to Accenture? “You can have the best advertising out there, but if the e-commerce is not good or the relationship with the customer and the experience isn’t great, then that’s irrelevant,” Mr. Droga said. That’s advanced thinking, especially for an ad […]

The post Droga5 Powers Up; Rest of Ad World Remains Envious appeared first on Adpulp.

Editor’s note: The following article was provided to Adpulp by Epica Press Club and was written by Paris-based journalist, Theda Braddock. One of the most demanding positions in advertising requires a blend of attention to detail, authority, business flair, people skills, flexibility and – yes – a love of creativity. Wining and dining, champagne, swanky […]

The post Great Account Directors Make The Business Better appeared first on Adpulp.

Do you need help getting motivated to show up for work each Monday? Lucky for you, the Internet is the world’s greatest gathering of self-made self-help gurus, and there are thousands working the #LoveYourMonday meme. Should you need an update on why companies are promoting Monday, Erin Griffith, a reporter in the San Francisco bureau […]

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Advertising like law, journalism, technology, engineering, medicine, and other professions demands countless hours from its workers. This, despite damning evidence that productivity and creativity fall flat after about six hours of concentrated work. According to the Bureau of Labor Statistics, the average American works 44 hours per week, or 8.8 hours per day. A 2014 national Gallup […]

The post All Work And No Play Makes Johnnie and Joanie Witless Screen Zombies appeared first on Adpulp.

Teachers take complicated subjects and make them easy to understand. Before Bob Hoffman became an ad man, before he started, ran and sold Hoffman/Lewis in San Francisco, and before he was known as “The Ad Contrarian,” Hoffman was a science teacher. Now that he’s enjoying his retirement from the agency, he makes time to speak and […]

The post Three Simple Rules to Guide Your Marketing Communications Spending appeared first on Adpulp.

There are not many people over 50 left standing in the agency business. It’s a stupid fact of agency life, but a fact nonetheless. According to an IPA Excellence paper, written by AMV BBDO’s Strategy Director Olivia Stubbings, people over 50 represent just 6% of adland’s workforce. To put that in perspective, 22% of those […]

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Marketers love digital because they can track it, and then spend countless hours pouring over the data. Marketers love data because it makes for excellent graphs and great talking points in meetings. What marketers do not love is digital ad fraud, and sadly digital ad fraud is a problem with no solution in sight. Fraudulent, […]

The post Are You Hooked On Your Own Pixel Dust? You’re Not Alone. appeared first on Adpulp.

I remember loving this Coca-Cola commercial when I was a kid. I just admitted that I am old, at least by advertising industry standards. How do you know when you are over the hill? Will you receive a text with a decoded message? Will a colleague or family member take you aside and kindly point […]

The post Resist (The Ad Industry’s Ageist, Sexist and Racist Behaviors) Harder appeared first on Adpulp.

Women in advertising are fighting for fairness. Did you know that 70% of young female creatives say they have never worked with a female creative director or executive creative director? With so few mentors within the business, young female creatives don’t receive the right skills, advice or tools to help them succeed. Nicola Kemp, the […]

The post The Wider the Pay Gap, The Less Respect the Men In Charge Have appeared first on Adpulp.

Daniel Goleman’s seminal book Emotional Intelligence was a breakthrough in workplace dynamics. For the first time, we had to consider that intelligence alone is a poor metric for measuring or predicting career success. The thesis of the book is that an individual’s emotional intelligence quotient — their skill in innately human attributes like empathy and […]

The post Are You Open to the Massive Business Opportunities in EQ? appeared first on Adpulp.