Hasta La Creative!

Wexley School for Girls, the well-regarded Seattle ad agency, is closing shop. According to The Drum, the agency’s principals, Cal McAllister and Ian Cohen, are done having fun. “It wasn’t driven by some big fight, not driven by bankruptcy,” says McAllister. “There’s still work to be done. We simply didn’t want to grow by chasing […]

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“Is advertising radical enough?” Martin Weigel, Head of Planning at Wieden+Kennedy Amsterdam since 2009 was asked to present answers to this non-rhetorical question. He came up with 80 answers, all pithy, and all on point. Weigel’s radical vision is laid out in black and white on his website for all to see. Okay! Any questions? […]

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Cindy Gallop takes names and zero shit. For the sexual harassers in the ad industry, you best run and hide. For everyone else, here’s compelling documentation about just how degrading it is to be objectified at work, and then asked to objectify women in ads. “The biggest issue facing our industry today is not diversity,” […]

The post Dear Bad Men of Advertising, Your Reign Is Over appeared first on Adpulp.

Over the last three decades in the workforce, I’ve had plenty of opportunities to pause and ask myself, “How did this guy get to the corner office?” Sometimes, I will answer my own question with inane chatter like, “He shows up every single day!” Thankfully, social scientists have looked into the matter, and now we […]

The post Is There A Little “Office Space” In Your Agency? (Rhetorical) appeared first on Adpulp.

“We need a digital economy where our data and our attention is not for sale to the highest bidding authoritarian or demagogue.” -Zeynep Tufekci What has the digital ad man wrought when the same algorithms companies like Facebook, Google and Amazon use to get you to click on ads are also used to organize your […]

The post Digital Advertising’s Frankenstein Is Wreaking Havoc and Damaging Democracy appeared first on Adpulp.

Why doesn’t Wieden + Kennedy/Portland spawn more startup agencies—something that Goodby Silverstein & Partners in San Francisco has successfully done for years? As someone who knows the Portland market, lack of client opportunities is the most obvious answer. FYI, there are just two big fish in the Portland market—Intel and Nike. Adidas America is also […]

The post Agencies Helping Agencies appeared first on Adpulp.

DDB chairman Keith Reinhard is a member of the Advertising Hall of Fame. Reinhard gave birth to the Hamburglar and the other denizens of McDonaldland. He was responsible for McDonald’s “You Deserve a Break Today” and for the Big Mac tongue twister, “Two-all-beef-patties-special-sauce-lettuce-cheese-pickles-onions, on a sesame seed bun.” He also penned State Farm’s long-running theme, […]

The post Do You Know the Difference Between A Click and A True Connection? appeared first on Adpulp.

Bad advertising is here to stay. Bad advertising is about to go away. Which is it? Here’s a fresh sample of how bad, bad can be: I know that hurt. Sorry for putting you through that. Is there any hope for an industry that consistently churns out this kind of rotting flotsam? According to Andrew […]

The post Command and Control Is for 20th Century Egotists, Not 21st Century Marketers appeared first on AdPulp.

Hear Ye, Hear Ye. 21% of Americans ages 12 and up have listened to a podcast in the past month. That is up from 17% in 2015. With one in five Americans tuning in, advertising pros are taking notice and grabbing the mic. According to Digiday, “Ad agencies have caught podcast fever.” Digiday highlights and […]

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What exactly does “digital transformation” mean and why should we care? It means that people are discovering and interacting with brands in new ways, putting an onus on agencies and clients to evolve. Specifically, the data-driven digital world is challenging marketers to find more effective engagement strategies throughout the marketing funnel. It demands new skill […]

The post Lead Prospects To The Funnel of Love appeared first on AdPulp.