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| THE ORIGINAL? Raid insecticide – 2002 Source : Cannes Archive Agency : DraftFCB (Brazil) |
LESS ORIGINAL Esem Mat insecticide – 2013 Source : KristalElma Bronze Agency : TBWA Istanbul (Turkey) |
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| THE ORIGINAL? Eveready Flashlight (ambient) – 2008 Source : Adsoftheworld Agency : Rediffusion Young & Rubicam Kolkata, (India) |
LESS ORIGINAL Philips Flashlight (Poster) – 2013 Source : Cannes SILVER LION Agency : Ogilvy & Mather, Gurgaon (India) |
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| THE ORIGINAL? Electrolux Vacuum Cleaner – 2001 Source : Cannes Outdoor Agency : BBDO (Singapore) |
LESS ORIGINAL Toshiba Torneo V Vacuum Cleaner – 2013 Source : Paper-Plane, YouTube Agency : Dentsu (Japan) |
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| THE ORIGINAL? Kiwi Kleen toilet cleaner – 2008 « Because you never know who else has been sitting there » Source : Adsoftheworld, Cannes Archive Agency : Grey (Hong Kong) |
LESS ORIGINAL Hygienex – 2013 (disposable paper toilet seat cover) « Safe yourself from bad ass » Source : Adsoftheworld Agency : Grey (Indonesia) |
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| THE ORIGINAL? Abolengo TV Commercial « Really absorbent » – 90′s Source : unknown Agency : Unknown |
LESS ORIGINAL Snob « Absorbs for real » – 2012 Source : Adsoftheworld Agency : Talent Sao Paulo (Brazil) |
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| THE ORIGINAL? 3M Scotchguard “effortless carpet care” – 2006 Source : Luerzer’s International Archive Agency : Dentsu Brussels (Belgium) |
LESS ORIGINAL Henkel Henko “stain champion” – 2011 Source : Luerzer’s International Archive Agency : Mudra DDB Mumbai (India) |
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| THE ORIGINAL? Steamlight – 2006 Agency : Saatchi & Saatchi Bangkok (Thailand) |
LESS ORIGINAL Maglite – 2007 Agency : Young & Rubicam (Singapore) |
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| THE ORIGINAL? Procter & Gamble Mr Proper “Faster than ever” – 2009 Source : Cannes Archive Online Agency : Callegari Berville Grey, Paris (France) |
LESS ORIGINAL Ajax “Nothing’s quicker” – 2012 Source : Ibelieveinadv, @Mathieuflex Agency : Young & Rubicam (New Zealand) |
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| THE ORIGINAL? Arno (SEB Group) Vacuum Cleaner – 2003 “High suction power” Source : Cannes Archive Online Agency : F/Nazca Saatchi & Saatchi (Brazil) |
LESS ORIGINAL A&A Furnishers / Bosch – 2012 “2000 Watts of suction power” Source : Adsoftheworld Agency : Canvas (South Africa) |
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| THE ORIGINAL? Energizer “Don’t trust the dark” – 2009 Source : Cannes Archive Online Agency : DDB Johannesburg (South Africa) |
LESS ORIGINAL Varta “When your home shows its dark side” – 2012 Source : BestAdsOnTV, Adsoftheworld Agency : Publicis Bucharest (Romania) |
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| THE ORIGINAL? Autan Insect Repellent – 1997 “The insects will have to change their diet” Source : Cannes GOLD LION, Agency : ALMAP/BBDO (Brazil) |
LESS ORIGINAL Mugga Insect Repellent – 2012 Headline : “Mosquitoes don’t like you anymore” Source : Adsoftheworld Agency : BBDO Warsaw (Poland) |
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| THE ORIGINAL? Porzellan Klinik – 2006 Source : Adsoftheworld Agency : Ogilvy Dusseldorf (Germany) |
LESS ORIGINAL Sekunda Glue “whatever” – 2011 Source : WeLoveAd, Moscow Advertising Festival GOLD, Agency : BBDO Moscow (Russia) |
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| THE ORIGINAL? Super Glue – 2008 Source : TheInspirationRoom, Cannes Lions SHORTLIST Agency : DDB Sydney (Australia) |
LESS ORIGINAL Neostick Glue – 2011 Source : Adsoftheworld Agency : Imelda Ogilvy, Ljubljana (Slovenia) |
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| THE ORIGINAL? Canac “Hardware Made Easy” – 01/2010 Agency : LG2 Montreal, Québec (Canada) |
LESS ORIGINAL : Tramontina “Build it easily” – 03/2010 Source : Adsoftheworld Agency : DCS Porto Alegre (Brazil) |
| Pour l’originalité c’est cuit-cuit! C’est ce que l’on appelle du “couper-coller” (Pomme X, Pomme V). Bref une idée qui, tel un oiseau, a migré vers un climat plus clément… |
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| THE ORIGINAL? Samsung Washing Machines – 2007 Source : Cannes Outdoor Shortlist Agency : Cheil Worldwide (Korea) |
LESS ORIGINAL : Constructa Washing Machines “Keeps on working” – 2008 Source : Cannes Archive Longlist Agency : GPS Advertising Tel Aviv (Israël) |
| On peut dire que créativement parlant les israéliens ont un peu roulé sur les plates bandes coréennes. |
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| THE ORIGINAL? Rowenta Neo / Orchid with electric plug – 2003 Source : APPM, Agency : Publicis Conseil (France) |
LESS ORIGINAL : Ambi Pur / Orchid with electric plug – 2009 Source : Luerzer’s International Archive Agency : Grey Worldwide Warsaw (Poland) |
| Bien sûr il fallait être au courant que l’idée existait déjà… mais peut-être étaient-ils au parfum? Qui sait… |
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| THE ORIGINAL? Roca Taps “Narcissist? Maybe…” – 2003 Source : Cannes Archive Online, Agency : Publicis Casadevall, Barcelona (Spain) |
LESS ORIGINAL : ISCA Taps “Beautiful taps” – 2009 Source : Adsoftheworld Agency : FoxP2, Cape Town (South Africa) |
| Miroir, mon beau miroir, dis moi de ces deux annonces laquelle est la plus originale? La seconde étant vraisemblablement un pâle reflet de la première. Un exemple paru d’abord dans CB News Magazine N°1035 |
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| THE ORIGINAL? Loctite Glue (Henkel) “Together Forever” – 2001 Source : Cannes Archive Online, Agency : DM9 DDB (Brazil) |
LESS ORIGINAL : Holys Mega Glue Extra Strong – 2006 Source : Cannes SHORTLIST Agency : Ogilvy & Mather Bangkok (Thaïland) |
| L’annonce de droite a quand même décroché une Shortlist au festival de Cannes. Comme quoi déontologie douteuse et récompenses créatives font parfois “bon ménage”… |
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| THE ORIGINAL? Pellit Insect-repellent- 2002 “Make yourself unattractive” Source : BRONZE Lion Agency : Scholz & Friends Berlin (Germany) |
LESS ORIGINAL : Repella Insect Repeller “Change the way insects see you” – 2009 Source : Adsoftheworld Agency : McCann Erickson, (Singapore) |
| À la place des allemands je serais aussi vert que la grenouille de m’être fait piquer mon idée. À moins que ce ne soit un bel hommage, mais qui oublie au passage de faire référence à l’originale (tout de même primée à Cannes) |
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
