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| THE ORIGINAL? Groupe E “The energy to always do more” – 2006 Source : Adsoftheworld, Cannes Lions Archive Agency : Saatchi & Saatchi Simko (Switzerland) |
LESS ORIGINAL Elmu Emasz energy company – 2012 Source : @rc Magazine Billboard Contest Agency : Unknown (Hungary) |
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| THE ORIGINAL? Rowenta Neo / Orchid with electric plug – 2003 Source : APPM, Agency : Publicis Conseil (France) |
LESS ORIGINAL : Ambi Pur / Orchid with electric plug – 2009 Source : Luerzer’s International Archive Agency : Grey Worldwide Warsaw (Poland) |
| Bien sûr il fallait être au courant que l’idée existait déjà… mais peut-être étaient-ils au parfum? Qui sait… |
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