The 2021 Emmy nominations are here. And the nominees for Outstanding Commercial this year are campaigns for Amazon Alexa, Apple Airpods, Nike, Apple Watch and Beats by Dre. The five nominees for the 73rd Emmy Awards were announced online alongside the various categories that recognize the greatest achievements in television each year. The winners will…
Canadians, just now emerging from some of the longest and most restrictive pandemic lockdowns in the world, have probably forgotten how to patio. Yes–patio is a verb, according to a new ad campaign for Boston Pizza, and residents don’t know how to do it anymore. That’s where the British Columbia-based brand comes in with a…
Scotland has a soda that tastes unlike any other on the planet, distinctive from its rivals in both flavor and its garish orange coloring. Since around 1901, AG Barr has been producing Irn-Bru, which contains 32 flavors, and to this day it hasn’t found a consistent description to explain just how it tastes. Yet this…
Kraft likes to tinker with its legendary macaroni and cheese, turning it bright pink and adding a candy coating for Valentine’s Day and latching onto the pumpkin spice trend for a fall novelty flavor. But summer’s here, so the heritage product is reinventing itself once again, fully embracing the season and dipping into an entirely…
Dentsu Group has announced a new position for its global chief executive of creative services, Jean Lin, who will become its new executive officer later this year. From August 1 Lin, who was appointed to her current role two years ago, will advise and oversee the development of Dentsu Group’s sustainable client solutions service, Dentsu…
After a yearlong delay, questions still remain about how the 2020 Summer Olympics in Tokyo can proceed amid the ongoing Covid-19 outbreak. The decision to ban all spectators and Japan’s state of emergency have cast a shadow over the global sporting event. Despite this, the Olympics aren’t short of sponsors and brands (both official and…
With the Olympics kicking off later this month, Nike has extended its “Play New” campaign to focus on the ambitions of the next generation of athletes and inspire a new generation to participate in sport. Created by Wieden + Kennedy, the ongoing campaign began in May in a bid to encourage people to try new…
Beyond Meat, diving further into plant-based poultry after hits and flops in the category, announced this week that it will supply faux chicken tenders to 400 indie restaurants around the country. The new product arrives as mom-and-pop eateries continue to reopen after pandemic-related shutdowns. It also coincides, fortuitously, with a chicken shortage that’s caused prices…
What’s colder than the Rockies? Tampa Bay. Well, its ice rink maybe. The city’s hockey team, the Tampa Bay Lightning, just won its second consecutive NHL championship, and to celebrate, Coors Light–the official beer of the Lightning–is concocting a beer made with actual ice from the Stanley Cup Final. Coors Light Champions Ice is made…
To continue our guest-hosted series of CMO Moves, Kate Gunning, CMO of IEX sits down with Nathaniel Ru, Co-Founder and Chief Brand Officer of Sweetgreen to discuss healthy fast food at scale and their love for summer salads. It all started in college for Nathaniel Ru where he met his business partner Jonathan Neman in…
As the older generation across Europe and parts of the world receive their second vaccinations against Covid-19, Heineken is celebrating their return to being able to socialize (in theory) as they take over the nightclubs and beaches to reclaim their youth. With lockdowns easing and bars and clubs reopening, beer brand Heineken has released a…
After a rewarding experience in the Adweek Executive Mentorship Program, six graduates wanted to take the lessons they learned and create a new initiative to empower the next generation of marketers. The result was Adweek Rising, an extension of the Adweek Executive Mentorship Program designed for professionals with under 10 years of experience. Founded by…
Facebook reached into the agency world to find a director for its North America agency team, tapping Leo Burnett executive vice president and account director Bianca Bradford for the role. Bradford will lead strategy across North American agencies, joining Facebook’s leadership teams for North America and global agencies. Bradford joins the company July 12 and…
Summer has officially arrived. For many, that means beachside lounging, cool drinks, and hot, hot dates. But before anyone slides into anyone’s DMs, there’s a small matter of a global pandemic that we all still need to consider. As of today, America has yet to reach President Joe Biden’s previously proposed nationwide goal of a…
Last year, many brands made shows of general support to Black Lives Matter in the wake of worldwide protests against police brutality and violence in the U.S. For Doritos, this meant participating in a then-new campaign titled #AmplifyBlackVoices, which saw the brand release a video by Luke James alongside donating $650,000 in the advertising space…
Companies switching to remote and hybrid work practices over the last 15 months are evidence of how our workplaces are rapidly changing. But that’s certainly not the only global technological shift at play: Every day, digital advancements roll out that ultimately change the way we live our lives, one innovation at a time. That’s why…
Fashion retailer Gap will close its 81 stores across the U.K. and Ireland and become entirely ecommerce-focused across the area, following a strategic review of its operations across Europe last year. As the business seeks to find “more cost-effective ways” of operating in Europe, it has also been exploring partnerships and acquisitions in France and…
The world of agriculture still has some work to do when it comes to diversity, but the industry is changing all the time. Many are recognizing the need for a greater push for inclusion. With this in mind, Corteva Agriscience and agency Ogilvy are launching “The Heart of the Farm,” a series of short documentaries…
Creative agency 180 has opened a luxury operation which will be in Paris and Tokyo. 180 Luxe was created by the Omnicom-owned agency following the integration of content business RE-UP in April. It will be led by its founders, managing partners Laurent Francois and Pierre Humeau. RE-UP launched in London in 2013 when it initially…
If you’re someone near to 30 or above, then you’ll probably remember the file-sharing platform Napster which pre-dated Spotify by over half a decade in allowing online users to download (without official permission by the owners) and listen to songs, watch movies and television shows. Now the music streaming company will launch a new identity…
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