For brands seeking widespread appeal, it’s good to have a presence where the shoppers are. And right now that’s the video-sharing platform TikTok, which surpassed 1 billion monthly active users around the globe in September. In its debut U.S. TikTok challenge, #ShareTheMagic, Coca-Cola has enlisted Grammy-nominated artist Khalid to ask users to express themselves by…
For more than two decades, Google’s “Year In Search” has provided an annual time capsule for the events that have captured the world’s attention. These reports give unique insight on the current zeitgeist by observing the words that appeared most often in search bars across the globe, encouraging reflection of our shared tragedies and triumphs….
If you had asked Philadelphia 76ers president Chris Heck about crypto a year and a half ago, he jokes he would have thought you were talking about a Superman comic. But cryptocurrency has since become something of a quarantine obsession for the NBA team executive. After spending around a year poring through research on the…
WPP is to form a new design entity within the AKQA Group called The New Standard, following the acquisition of branding and design agency Made Thought. The formation of The New Standard sees Made Thought join with Universal Design Studio and industrial design studio Map Project Office under the umbrella to collaborate when necessary but…
When Kate Huyett made the decision to leave business school early on in her career, the last role she expected her path to lead her to was CMO of apparel brand, Bombas. Huyett had always used her love of learning as her “north star” and trusted that having an MBA would land her exactly where…
With flu season bearing down and the pandemic still in full swing, CVS is rolling out new ways to encourage customers to get their flu shots using artificial intelligence (AI). The pharmacy chain has teamed up with IBM Watson Advertising to create a campaign of personalized mobile messaging that attempts to identify and target at-risk…
Last week, “You Do You,” premiered on Instagram, a digital series focused on young creators. While most akin to a TV show, the program bucks convention in several ways–it’s made by a broadcaster, but it is designed for and lives on social media, in this case, Instagram, instead of TV. Its content is editorial in…
Carl Loredo always had aspirations, not expectations, of becoming CMO when he joined Wendy’s six years ago, having previously been in the chief marketing seat for furniture brand KraftMaid. Throughout his career, he’s taken pride in building up the underdog – often taking challenges head-on and focusing on problem-solving to drive value. “There’s nowhere to…
After locking in the rights to Thursday Night Football, receiving Emmy nominations for shows like The Boys and debuting buzzy new originals like The Wheel of Time, Amazon Prime Video is taking the wraps off a global brand marketing campaign to win over more viewers and shoppers alike. The campaign, which debuts today, highlights the…
The nonprofit organization tasked with standardizing programmatic monetization, Prebid.org, welcomes new board members Linda Payson, vp of product at ad management firm MediaVine, and Stephanie Layser, vp of data, identity and ad tech products and platforms at News Corp. The board now holds 11 members. Layser will serve as publisher task force representative. “It’s been…
As more athletes use their platforms to raise awareness of social issues, the sports landscape is becoming more accepting of its athletes’ activism initiatives. At Adweek’s Brandweek Sports Marketing summit, sports icons Candace Parker and Allyson Felix spoke with Victoria Anderson, vice president at cultural marketing agency 160over90, about how activism in sports has evolved…
A Christmas campaign by German supermarket chain Penny’s recognizing that young people have missed out on some of the most important moments of their lives during the Covid-19 pandemic has hit over 4 million organic views on YouTube in the first week of release. “Der Wunsch” or “The Wish”, created by Serviceplan Campaign, sees a…
When you’re browsing a bookstore or flipping through a magazine, chances are one of the first things that grabs your attention is the title. The same is true when people are searching online for relevant websites. One of the best ways to get new customers or clients is for your website to show up high…
In August 2019, the impossible was captured on video. Millions watched it, slowed it down, paused it to make sense of what they were seeing: a woman nailing a triple-twist, double backflip for the first time in gymnastics history. To pull off the move, 22-year-old Olympic gold medalist Simone Biles had to complete two rotations…
For TJ Abrams, every career move he’s made has been based on people and purpose. After spending the first part of his career at companies like Lowe’s, Coca-Cola, and IHG, Abrams is disrupting the fitness space by serving as CMO for Exos. In their first ever brand campaign, Exos is aiming to restore a sense…
As anyone who’s watched the consumer products landscape for more than a few years can tell you, changing a brand’s name is among the trickiest maneuvers in marketing. The new name must be easy to say and remember. It can’t have any confusing associations or other baggage. It should be memorable, too, and big enough…
From a crewmate-shaped chicken nugget selling for $99,997 on eBay, to fan-art that will add insanely human legs to video game cartoon characters, the Among Us community is a force to be reckoned with. Fortunately at the reigns of it all is Creative 100 honoree Victoria Tran, community director at Innersloth and the voice behind…
Sabra, a top hummus and dips brand, has tapped The Martin Agency to grow its already dominant 62% category share through scaling marketing and creative impact. The scope of work includes a creative platform with supporting activations, plus a new product launch in 2022. Sabra previously worked with VaynerMedia and produced a Super Bowl ad…
The hottest food you may ever eat will soon be available in the frozen food section. This morning, First We Feast announced a new partnership with Walmart to distribute its newest product, Hot Ones Boneless Chicken Bites, a frozen food kit that lets fans of the popular YouTube series Hot Ones recreate its infamous challenge…
Just one day after Facebook confirmed who will succeed Carolyn Everson in her former post as vp, Everson herself sat down with Profitero president Sarah Hofstetter to talk about her next chapter–and Instacart’s. During Profitero’s Commerce Live event, Everson told Hofstetter she really didn’t know what was next after she departed Facebook in June. “I…
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