This morning In the Know, a Yahoo title geared toward Gen Z and millennial audiences, announced the debut of its third section, In the Know Shopping, a fashion and beauty vertical that will feature original shoppable content. In the Know, which Yahoo launched in 2017 as a social video experiment and expanded into a publisher…
GSK Consumer Health Care has hired Simon Peel from sports apparel brand Adidas to lead its media team, replacing global head of media Scott Grenz who left in June, while another GSK marketer Anna Hale has joined Karo Pharma as chief marketing officer. Peel, who was senior director of global media for Adidas for seven…
In 2018, Jen Batchelor transformed the social ritual of drinking by launching a sober-curious revolution. Kin Euphorics is a nonalcoholic beverage brand made up of natural ingredients and powered by Euphorics, a state of well-being. “I really wanted to reverse engineer exactly how we get to the feeling of being chill, relaxed, talkative … whatever…
Sorry, breakfast enthusiasts: For many of us, coffee is actually the most important moment of the day. It’s rich. If made well, it’s a delicate balance of bold and sweet. More importantly, it can be the comforting, peaceful start that one needs to get through the following 16-plus hours. No matter where your coffee preferences…
At first glance, this new series of ads appears to be a typical fashion campaign. But look a little closer and its darker meaning is revealed. Women’s Aid, a British charity that aims to end domestic violence, has subverted fashion advertising tropes to raise awareness of coercive control–a pattern of behaviors used to control, manipulate…
It’s hard to see yourself in the culture of a sport if you’re observing it from behind a fence. Tennis knows it has an image problem in the United States: that it’s viewed as a cloistered refuge of the wealthy. Its largest domestic event, the U.S. Open, counts American Express, JPMorgan Chase, Emirates Airlines, Rolex,…
On this episode of Yeah, That’s Probably an Ad, we’re joined by Adweek senior editor Robert Klara to discuss the history of celebrity endorsements and whether a stigma still remains around celebrities appearing in ads. Stream the new episode below, listen and subscribe on Apple Podcasts or find it on Spotify. Adweek Podcast: Ranking the…
As her popular Peacock late-night talk show nears its one-year anniversary, comedian and Adweek’s Creative 100 cover star Amber Ruffin has proven herself to be extremely courageous. In a new collaboration with the Centers for Disease Control and Prevention, the happy host must overcome a new challenge: the awkward gynecological visit. “Under the Paper Robe”…
As it enters its third week, McDonald’s Saweetie Meal adds yet another treat to its already tall order: merch. Following what can now be considered a Famous Orders tradition after four star-studded partnerships, the rap star and the legacy restaurant chain announced a line of merchandise to correspond with the meal deal. The limited collection,…
Every so often, you stumble across an artist so intriguing that simply enjoying their music isn’t enough; you have to know more. Who are they? How did they get into music? What does their creative process look like? In this spirit, AT&T launches a new series of collaborations that peek into the minds of some…
Hard seltzer brand White Claw has named VCCP as its international communication agency to help it develop global campaigns, taking over from Accenture-owned agency Rothco. The appointment, following a global pitch process run by The Observatory, will see VCCP work alongside Accenture Interactive, which will continue as its digital transformation partner for the brand. VCCP…
Virgin Media O2 has named Simon Groves as its first director of brand and marketing, following the merger of the two British technology communications firms. Groves, who was previously director of brand and marketing for O2, will report to chief operating officer Jeff Dodds in the role as he leads the company’s brand and marketing…
The human spirit can be a beautiful thing when it is full of joy and happiness, an insight that Samsung has aimed to explore alongside how technology can empower that feeling in a musical brand film. The manifesto spot, “I’m Open to That” from Wieden+Kennedy Amsterdam, has been produced to communicate the new brand philosophy…
Wavemaker has named Spencer Koch as its new head of office alongside Mariel Cummins as group director, client lead to oversee the Chicago arm of the WPP-owned media planning and buying agency. Koch has worked out of sister agency Mindshare Chicago for the last seven years within its Team Energy division created to service WPP’s…
The summer of swag continues, with yet another fast food chain creating a line of branded merchandise specially tailored to the sweltering season. The newest entrant–Arby’s–is trying to make a splash with swimsuits, Hawaiian shirts, flip-flops and sunglasses inspired by its menu. In other words, everything’s covered in meat. (Or at least covered in images…
As society faces continued warnings over the impact climate change is having on the world, ebike brand VanMoof has released a campaign to call on citizens not to abandon greener mobility habits as Covid-19 pandemic lockdowns ease. According to research released in June from around 3,000 respondents, despite the boom in ecycle availability alongside the…
British influencer marketing agency SeenConnects is expanding its services into the U.S, having begun working with clients such as Lululemon and Panasonic. The agency expansion will be led out of Brooklyn by Rich Devine, formerly of KayBanc Capital Markets and Reprise Digital, who will take the role of U.S. lead svp to oversee business operations…
Following arguably the most difficult period in the sector’s history during Covid-19 restrictions, which saw budgets slashed as people were unable to leave their homes, out of home is set for a renaissance and the innovation of 3D technology could be a major part of its new era. Using its proprietary technology called DeepScreen, Ocean…
A U.K.-based charity is working with tattoo artists to recognize and combat human trafficking. Medaille Trust, a charity that supports survivors of human trafficking and modern slavery, is trying to raise awareness of this problem within the U.K., where there are an estimated 136,000 victims. More than 40 million people around the world are estimated…
The art of Karate is at a crossroads in its home country of Japan. With Tokyo playing host to the Olympic Games and Karate featuring as one of the sports for the first time, there was added pressure for the national athletes to perform strongly in this field, however, the gold medals were picked up…
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