Brands often give off “How Do You Do, Fellow Kids” vibes in their quest to capture the attention of younger generations. However, the marketers at YouTube, Netflix and McDonald’s can rest easy knowing they’ve topped the list of the coolest brands among seven-to-14 year-olds. A year-long poll of 30,000 kids and teens from research consultancy…
With the imminent release of the sequel to surprise hit Sonic the Hedgehog, Activision Blizzard’s mobile gaming division King has teamed with the makers of the film to deliver an in-game event through Candy Crush Saga. The event will be produced alongside Paramount Pictures to promote the film to millions of players by inviting Sonic…
Realizing its own contribution to the litter issue in Norway, McDonald’s has released a campaign which highlights the ugly side to its famous packaging and encourages its take-away customers to use bins it is providing. Created with agency partners Nord DDB, WergelandApenes and OMD, the restaurant chain has begun to seek solutions to its littering…
Demand for plant-based meat, dairy and eggs didn’t start with the Covid-19 pandemic, but it surged to unprecedented levels during 2020’s lockdown as American consumers cooked at home, focusing on their health and reconsidering the plate-to-planet impact. The flexitarian movement has continued gaining strength ever since and industry players have responded, promising better taste, lower…
The majority of Jane Hwang’s career has been spent at the multinational corporation, Mars, leading marketing efforts for iconic brands like Skittles and Dove (the chocolate bar) that have been around for generations. However, in her most important role to date, as the Global Portfolio VP for M&M’s, Hwang is thinking more about the cult…
Some things like trusting your gut and allowing your passion to guide you can’t be taught in school. Not even at a prestigious ivy like Harvard, where CMO Anisha Raghavan received her MBA. What really played a major role in her career growth was her confidence in her skills and drive to succeed. Anisha, a…
Some entrepreneurs are inspired to create a business because they see where lots of money and attention are being spent, and they want in on the action. For Natalie White, though, the motivation to create footwear brand Moolah Kicks came from seeing first-hand one area where a large number of people were being denied both…
Mobile messaging app Snap announced it is buying brain-computer interface startup NextMind as it looks for ways to make its wearable augmented reality (AR) glasses easier to navigate hands-free. The Paris-based startup uses a headset to sense electrical activity in a wearer’s visual cortex and translate it into movement of an image on a PC…
Adobe is debuting a new tech designed to make it easier for retailers to embed augmented reality (AR) shopping options into their websites. The enterprise software giant announced a tool that allows consumers to point their phone at a product image on an ecommerce site–and then see the item rendered three-dimensionally in their living space….
For years, armed with Starbucks Pumpkin Spice Lattes, millennials have defined trends in coffee culture. However, Gen Z’s influence on the humble cup of Joe is growing. That’s why McDonald’s is targeting the younger generation in its latest work for McCaf? in the Gulf. Created by the brand’s dedicated Publicis Group agency, Studio M, McDonald’s…
Ah the ’80s. The decade that brought us Duran Duran, Jazzercise, Ghostbusters, shoulder pads and Super Mario Bros. It’s all too easy to get nostalgic for eras gone by and (what feels like) simpler times. Which is exactly the point German asset bank Union Investment makes in its most recent ad. Putting a spin on…
You might not be able to eat pizza in the metaverse, but if Papa Johns has anything to do with you’ll still be able to showcase your love for a cheesy slice. The takeaway chain has unveiled its own series of NFTs–a free collection of nine virtual bag designs inspired by its humble pizza delivery…
Pressure to conform in today’s world can be stifling. For some creatives, that only fuels the desire to create more authentic spaces. In the spirit of embracing all that makes us unique, Gap is launching a campaign called “Spring.” Ideated by Len Peltier, Gap’s global creative director, and shot by fashion photographer Zoey Grossman, the…
The increase in production of hybrid electric vehicles will not be a cure for the climate crisis, a central conceit realized by French car brand Renault’s new campaign, which asks owners to think twice about using their e-cars for every journey. Promoting the Renault Capture E-Tech hybrid, the film shows owners approaching their cars, before…
What it takes to unleash great marketing today-marketing that truly moves people-requires buy-in both internally, communicating creativity’s direct tie to commerce, as well as externally, connecting creativity to what’s most important to your consumers. It can often take a decade or more worth of experience to hone in on the skills necessary to be successful…
WPP, the world’s largest agency network, said it will discontinue working in Russia following the invasion of Ukraine, affecting nearly 1,400 employees. The company, which employs 200 people in Ukraine, has released a statement that thanked its Russian staff while informing them of the withdrawal. “We deeply regret the impact of this decision on our…
What would make an agency veteran go client-side and never look back? Well, for Craig Rowley, CMO of personalized goods purveyor Shutterfly, it was all about the opportunity to truly lead a brand. “I thought, well maybe at some point I’d like to be in that role where I call the shots–where I set the…
Purpose, empathy, and authenticity are three deeply-ingrained values that chief marketing officer Carla Hassan brings to her work everyday, where she leads advertising, media, performance, customer insights and more for Chase, J.P. Morgan and its corporate brands. Hassan’s work is fueled by her passion for growing the business through purpose-driven, creative and data-led work for…
Michael Tonge is a firm believer in betting on oneself. When he decided to step away from an agency role, he co-founded The Culture LP–a collective of visual artists, musicians and creatives on a mission to improve the quality of life of Black and people of color globally through the power of the arts. Tonge…
IBM is a charting a new course for its brand in what the tech company says is its most significant campaign in more than a decade. The company has rolled out a new global campaign from Ogilvy themed around the tagline, “Let’s Create.” Narrated by Donald Glover, a simple 30-second spot shows a blank page…
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