Jul
19
All Ads Have a Carbon Footprint. GroupM Wants to Standardize Their Measurement
Posted in: UncategorizedTo truly address the climate crisis, carbon emissions reduction is required across all industries–including media buying. But to track progress and determine a baseline, the advertising industry needs a common language, agreed-upon measurement tools and a plan for what to tackle first, according to WPP-owned media agency GroupM. With that in mind, the firm released…
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