Even if you’re not a coffee drinker, chances are you’re familiar with the Nescaf? jar. Made of resilient glass with a removable lid, these multipurpose canisters often see a second life after being emptied of coffee, holding everything from dried foods to paintbrushes. Nescaf? Coffee Canada’s newest campaign celebrates that very versatility while informing consumers…
In recent years, the iconic design of McDonald’s food and the brand furniture has become a focus for its advertising around the world, so familiar to the general consumer. In this latest campaign from McDonald’s France, created by TBWAParis, the brand has released three posters featuring different building doors, which are also reminiscent of a…
This Super Bowl Sunday, Pepsi is betting big on its zero sugar product with two dedicated in-game spots starring comedic icons Ben Stiller and Steve Martin. But once football fans actually catch a glimpse of the brand’s latest work, they might find themselves asking, “Are these two acting in my best interests, or are they…
In this episode of Brave Commerce, Denise Woodward, founder and CEO of Partake Foods, talks about growing and developing a bootstrapped business. Woodward opens with the inspiring story of Partake Foods. She wanted to make a product for her daughter, who suffers from food allergies. When discussing it with her husband at the zoo one…
If you’ve ever found yourself hand deep at the bottom of a Pringles tin while trying to scrape out the last few tasty morsels of potato chip dust, then consider yourself seen in the brand’s Super Bowl 57 ad. The snack maker is due to pop up during the Big Game for the sixth consecutive…
Farmers continue to face myriad existential challenges: climate change, regulation, rising costs and slimmer margins. And family farms are being driven out of business: According to 2022 Canadian census figures, the number of farms has fallen by 44% in the last 45 years, from 338,552 in 1976 to 189,874 farms in 2021. Canada-based McCain Foods…
Jersey Mike’s Subs is rolling out a new celebrity-led Super Bowl campaign. But the catch is that the ad’s not actually airing during the Big Game. At least, not yet. A brand can dream, Jersey Mike’s tells viewers in this online ad starring Danny DeVito. The actor breaks the fourth wall inside a Jersey Mike’s…
It’s no secret that rapper Yung Gravy has an affinity for older women–a detail that has managed to spill over from his personal life into his professional partnerships. This time around, the viral star is teaming up with Jimmy John’s for a side-splitting sendup of the Bachelor franchise to promote its limited-edition Red Velvet cookie…
Within the context of romantic cinema, the grand gesture makes for an effective, engaging dramatic centerpiece. In life, however, flash mobs and rooms brimming with roses aren’t always the most realistic declarations of love. For some, simply holding a partner’s hand in public can serve as the boldest signal of devotion–especially for LGBTQ+ communities. There’s…
On this week’s episode of To Dine For, host Kate Sullivan welcomes restaurateur Mario Carbone. Carbone grew up in Queens, N.Y., surrounded by great Italian food. He worked at local eateries in his spare time, cutting his teeth in some of the best restaurants in New York City, including Babbo, Lupa, wd-50, and Caf? Boulud….
International food producer Heinz is having some fun around the number 57 that appears on its tomato ketchup bottles, tying it in with this year being the 57th Super Bowl–or LVII as it’s branded. Heinz 57 is an iconic piece of advertising, referring to the number of different varieties offered by the food company. It…
Fast food giant McDonald’s latest campaign in Eastern Europe focuses on relaying the brand’s appeal to less likely audiences. The appeal of the “Golden Arches” to people of varied social outlooks is showcased across three 30-second films created by TBWALatvia. Entitled “Too Cool For McDonald’s,” each spot focuses on an individual–an intellectualist, a goth and…
With its glazed doughnut options from the Fudge Brownie Bliss to the Choc Custard, international doughnut and coffee company Krispy Kreme has built its reputation around putting a smile on customers’ faces for the best part of a century. That is a consistent brand purpose that it will aim to evoke across the U.K. through…
It’s National Hot Sauce Day, and while spice enthusiasts might plan to indulge in favorites like Tapatio or Tabasco, perhaps they should leave room in their stomachs for an unexpected contender: Mountain Dew (Mtn Dew). The PepsiCo brand has released a limited batch of Baja Blast Hot Sauce for dedicated fans of the tentpole flavor….
There are many ways to enjoy the humble potato, whether you opt for a classic chip or, for the more daring among us, potato milk. Frito-Lay’s latest campaign is using the spud in a different way–as a source of electricity to power dance music. As a way to celebrate the power of potatoes, Lay’s launched…
For New Belgium Brewing, environmental stewardship has been at the center of its business since the beginning. But as the need for climate action becomes more pressing, it’s infusing that message into its flagship product, Fat Tire Ale. The beer, brewed by the Fort Collins, Colo.-based brewery since 1991, has an updated look, color, recipe…
Welcome to Marketing Morsels, Adweek’s weekly sampling of the most delectable brand stunts and campaigns we saw this week (but weren’t able to cover elsewhere). This week, discover offerings from Fetch, Banza, Duolingo, Hardee’s and more. Enjoy the assortment! Morsel #1: This brand made Fetch happen Regina George can shove it: Shopper rewards platform Fetch…
Some brands are so familiar they don’t need a logo or words to be recognized. McDonald’s is one of them. In fact. it’s latest spot doesn’t feature any of its signature menu items or discernible restaurants. The uplifting campaign, created by agency Leo Burnett London, celebrates McDonald’s iconic golden arches-but not in their usual form….
To help consumers counter the impact of inflation, McDonald’s has begun a campaign in Sweden to travel back in time to find old deals on menu items. The “Deals Stuck in Time” campaign from Nord DDB uses Google Street View to allow people to find and “unlock” over a decade of old out-of-home advertisements for…
As it looks to reclaim its second-place perch with an increased focus in advertising, Burger King is naming Patrick “Pat” O’Toole its chief marketing officer for the United States and Canada. O’Toole will begin the role on Feb. 6. O’Toole comes to the RBI brand after nearly a year as chief marketing officer for PepsiCo’s…
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