Feb 07

McCain’s Global Marketing SVP on How Virtual Reality Is Helping Real-World Farms

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Farmers continue to face myriad existential challenges: climate change, regulation, rising costs and slimmer margins. And family farms are being driven out of business: According to 2022 Canadian census figures, the number of farms has fallen by 44% in the last 45 years, from 338,552 in 1976 to 189,874 farms in 2021. Canada-based McCain Foods…

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