White Claw Moves Creative to VCCP out of Rothco After Five Years

Hard seltzer brand White Claw has named VCCP as its international communication agency to help it develop global campaigns, taking over from Accenture-owned agency Rothco. The appointment, following a global pitch process run by The Observatory, will see VCCP work alongside Accenture Interactive, which will continue as its digital transformation partner for the brand. VCCP…

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