Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Think of the Hot Wings Ever throw away hot wings with meat still on the bone? Cameron Jordan of the New Orleans Saints wants to talk about it. Together with Hidden Valley, Jordan introduces the Coalition…
Sandwich chain Jimmy John’s has opened its first-ever drive-thru-only location in Florida. According to a press release, the new restaurant is “designed to meet the needs of today’s guests.” That includes digital elements that promote mobile orders while also maintaining what the brand calls its “freaky fast” reputation. The drive-thru-only QSR has two lanes, with…
People don’t expect a lot from frozen meat. It’s convenient and reliable–what else is there to say? But under the social media management of food-focused agency Allebach Communications, Steak-umm became the socially conscious and life-affirming heart of brand Twitter. However, Nathan Allebach, the longtime social voice of the brand and the agency’s creative director, revealed…
A French chocolate brand wants to highlight its aphrodisiac qualities, while reviving the love lives of couples across the country, with the release of some sexually ambiguous illustrations on its limited edition wrappers. Released by Le Chocolat des Fran?ais and promoted through a campaign by TBWAParis, the company wants to bring back the romance for…
Marginalized groups continue to face issues with inclusion. When it comes to the LGBTQ+ community, more often than not brands tend to have a role in widening the queer inclusivity gap by conducting minimal outreach to these consumers. Couplet Coffee, an LGBTQ+ and woman-owned lifestyle coffee brand is aiming to make specialty coffee less pretentious…
As name, image and likeness partnership and endorsement deals continue to proliferate throughout the college sports season, brands are learning on the fly about what NIL deals make sense. Outback Steakhouse recently expanded its TeamMates program, signing 12 college basketball players in an effort to strengthen the brand’s presence in university athletics and boost its…
For weeks, Frito-Lay has been building anticipation of its Flamin’ Hot Super Bowl 56 spot with teasers involving some of today’s hottest musical talent. Today, it revealed the full spot, taking viewers to a forest for a spice-fueled romp. Titled “Push It Flamin’ Hot,” the one-minute spot follows some cute creatures as they sneak a…
Just a mention of Folgers coffee conjures the saccharine sweetness of its indelible jingle and the gauzy, warm images of a Middle American family languidly rising to the caffeinated scent coming from the auto-drip maker. The J.M. Smucker coffee maker is hitting a hard pause on that image. The title of Folgers new campaign, “Bad…
“Boil ’em, mash ’em, stick ’em in a stew,” hobbit Sam says to the monstrous Gollum in the movie The Lord of the Rings: The Two Towers, to explain the versatility of potatoes. If that scene had been filmed in 2022, he’d be able to add: Turn them into milk. Potato milk is one of…
McDonald’s has been tapping into Swedish nightlife to promote eating in its restaurants after last call. The digital out-of-home campaign from Nord DDB began in December in the run-up to New Year’s celebrations featuring creative presenting what McDonald’s food looks like through the bottom of an empty pint glass. The aim is to drive more…
Sandwich brand Jimmy John’s hired Anomaly as its agency of record in November 2020. The pitch they came into the room with ended up being “Meet the King”–and it aired in Super Bowl 2021 just three months later. On this episode of Adweek’s Adnatomy–a video series that examines how brands, agencies and production companies continue…
The Big Day is quickly approaching. However, we’re not just talking about Super Bowl 56. Now, Feb. 13 can also be dubbed the cheesiest day ever thanks to the inclusion of National Cheddar Day. To truly milk the day, dairy company Tillamook County Creamery Association (TCCA) is inviting everyone to join the “Cheddarbration” with a…
Online grocery and delivery platform Instacart is introducing two new features to its Instacart Ads Manager platform. The goal is to build awareness of CPG brands, complementing its online checkout features and, ultimately, driving more sales. Top line A brand page will direct shoppers to in-stock products from retailers that were recently browsed or purchased….
For the second consecutive year, Coca-Cola has decided not to play in this year’s Super Bowl, as the beverage brand focuses on existing sports marketing plans. The move leaves rival Pepsi’s Super Bowl 56 presence without a major challenger during the broadcast. Pepsi previewed its “cinematic, supersized, five-headliner” Halftime Show lineup earlier this week. In…
Chipotle Mexican Grill has always positioned itself as the healthy alternative to burger-based quick serve and casual food chains. But as plant-based food items populate restaurant menus beyond Veganuary promotional stunts, the chain is trying out a plant-based chorizo for a limited time. The new meatless menu item is getting some support from sports media…
When Pepsi first announced its supersized, five-headliner lineup for the Super Bowl 56 Halftime Show in December, the brand made one thing clear: For 2022, Pepsi wants to go bigger than ever. Based on the cinematic teaser it released for the big event, the brand is well on its way. Ahead of the major musical…
The times are changing, and so are M&M’s well-known mascots. In an effort to better align with today’s emphasis on inclusivity and belonging, the 80-year-old brand has given its cast of candy characters a modern makeover. “We took a deep look at our characters, both inside and out, and have evolved their looks, personalities and…
When it comes to branding, Megan Thee Stallion has had a banner year. After heating things up with CashApp, Nike and Popeye’s in 2021, the Grammy-winning artist continues her hot streak with her next major win: a starring role in Flamin’ Hot’s Super Bowl ad. Today, Frito-Lay confirmed Megan Thee Stallion as its big celebrity…
It’s that time of the year again: fast food chain Taco Bell is ready to roll out its next trailer-style ad for the return of Nacho Fries featuring movies that do not exist. As each installment takes on a new, specific movie genre, those who have been following the sprawling campaign may be wondering which…
Countless TV and film properties have leaned into the drama that can be found in day-to-day life, showing audiences that even the most idyllic suburban landscapes can hide sinister secrets beneath the surface. Yet, there is one familiar landscape in which the dramatic potential has remained thus far untapped: the inside of the refrigerator. On…
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