Maybe instead of thinking this period as the Great Resignation among brand marketing leaders, perhaps it’s more accurate to call it the Great CMO Shuffle. Back in January, Bruno Cardinali decided to step down as CMO of Popeyes Louisiana Kitchen after three years in the role. Now, Jeff Klein is taking on that post, departing…
MasterChef judges like Gordon Ramsay, Christina Tosi and Graham Elliot often describe–in mouth-watering detail–the best dishes created by the stable of amateur chefs vying to win the well-watched contest. Viewers at home can imagine what those appetizers, entr?es and desserts taste like. And unless they’re a whiz in the kitchen themselves, that’s about all they…
In the U.K., a public holiday happens to celebrate the Queen’s 70 years of service on the Royal throne, and burger restaurant brand McDonald’s aims to make the most of the festivities too. The world’s largest fast-food brand is an official partner of the Queen’s Platinum Jubilee Pageant, set to take place on Sunday, June…
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Steak-umm creates a different kind of sheet Steak-umm, the frozen beef sheet brand long known for its extensive Twitter threads about misinformation and morality, has launched a line of queen-size bed sheets. The self-aware, infomercial-style campaign…
Absurd 911 calls are regular fodder for online jokes or clickbait articles. A Google search brings up real, ridiculous situations that prompted emergency calls, such as, “a man called saying someone had vandalized his snowman” or “a stolen TV remote.” Burger King pokes fun at this phenomenon by imagining if people phoned 911 to complain…
With plant-based foods booming and questions of sustainability a growing concern among consumers, brands are finding ways to personalize the experience of going vegan or vegetarian. Today, plant-based delivery service Mosaic Foods made the jump from DTC to its first brick-and-mortar store in Brooklyn. Located at 607A Vanderbilt Ave. in the Prospect Heights neighborhood, Mosaic…
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Journey to the mountaintop Mountain Dew Outpost Mountain Dew Mountain Dew is embracing its name with an outpost on Doe Mountain, just outside the town of Mountain City, Tenn. The grand opening of the outpost on…
Yelp kicked off its first ad campaign since 2016 Thursday, Turn the Tables, aimed at celebrating the innovation and creativity of the restaurant community and highlighting both unique stories of local restaurateurs and the use of products and features on the business directory and crowdsourced review forum geared toward that sector. Turn the Tables will…
When it comes to selecting a brand-safe partner, Doja Cat would have a hard time making it to the top of any marketing team’s list. The rapper’s Twitter feed is an uncensored stream of consciousness–a hub where she announced she “pooped her pants on stage” on April Fool’s Day, has randomly threatened to abandon her…
When Jurassic Park touched down for the first time in 1993, the world was wowed by its lifelike dinosaurs and cutting-edge effects technology. Decades later, the main cast of that original hit and the modern-day stars of the Jurassic World franchise will appear together in Jurassic World Dominion. In celebration of this landmark event, CKE…
It’s not easy to fill Snoop Dogg’s shoes. But after European food delivery service Just Eat enlisted the rapper to remix its jingle in 2020, the brand has turned next to the musical prowess of Katy Perry. The pop star is the face of the first unified global campaign from Just Eat Takeaway.com, the entity…
Fast-food giant McDonald’s has announced plans to permanently exit Russia over 30 years after it became one of the first Western brands to open its doors in the country. The fast-food chain, which has started to look for a local buyer to take over the 850 restaurants it owns in the country, said a priority…
The bog is in the background at Ocean Spray, and the cranberries are front and center. Two years after the 92-year-old consumer packaged goods marketer was surprised by a feel-good viral TikTok video, Ocean Spray is looking for other waves to ride with a major rebrand. The focus is on the power of the cranberry…
Summer doubles as peak ice cream-sharing season. While there are plenty of brands to choose from, the Tillamook County Creamery Association (TCCA) says that its ice cream leads the pack for one major reason: it’s super, super creamy. That’s why the brand is investing another year in its Partnership for Creamier Ice Cream (PCIC) platform,…
In what’s become a yearly tradition, Budweiser recently announced the arrival of limited-edition cans just in time for Memorial Day. This time out, America’s lager isn’t just going with a stars-and-stripes motif, it’s going with a new name. Get ready to pop open a can of Freedom. “Here’s to the freedom that unites all Americans,”…
Young people are facing a crisis of confidence amid fallout from the pandemic and economic turmoil, according to research from British youth charity The Prince’s Trust. More than 74% of the U.K.’s 18- to 30-year-olds are facing daily concerns around their future, while 34% expressed having no confidence that they will be able to meet…
The British government has delayed its much-debated plans to introduce an advertising ban on foods that contain high fat, sugar and salt (HFSS) by a year as well as pushing back the introduction of deals and limiting the locations of unhealthy foods positioned in stores. Citing the soaring cost of living as the reason for…
One need do nothing more than look back at decade-old social media posts to observes just how much we’ve evolved over time. Sure, in doing so, we may confront some cringeworthy stuff (like our obsession with too-large JNCO jeans). But to be fair, our younger selves would likely be just as embarrassed if they could…
The role of athletes as brand representatives experienced a range of dramatic changes in 2021. One of the most memorable examples of the changing nature of these paid partnerships happened last summer. That’s when Sweetgreen found itself ahead of a growing conversation about mental health and advertising that was playing out across gymnastics, soccer and,…
Though cooking at home can bring feelings of accomplishment and joy, that’s often dependent on having the time to commit to it. When you’re in the middle of a big project, finding time to break away and cook a meal or go for take-out can seem like insurmountable tasks. With the stress-alleviating properties of food…
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