Hasta La Creative!

Interactive design and branding company 8k in Poland is getting some visibility from its "Pay What You Want" pricing system ($1 minimum) that covers services including logos, slogans, letterheads, business cards, naming and sales letters.

The goal is twofold: get some attention for the shop, and address the always-murky issue of suitable pricing for different agency services. "We are hoping to catch a few nice regular customers and we wanted to provoke a discussion about a difficult situation in the advertising industry," 8k's Marek Bartosinski told AdFreak. "We took the risk and we will see what happens. In the worst case scenario, we will have material for a unique case study and some fame."

There are some ground rules. For instance, prospective clients must justify their payment offers, and the agency reserves the right to turn down projects. So far, its PWYW clients include local firms Poligrafiko and Impools, as well as 7 Starz in England. The five-person shop has completed 23 assignments using PWYW for an average payment of $74. Luckily for 8k, the publicity is probably worth a whole lot more.

Below, you can check out two of the design projects the agency has done on its PWYW pricing so far.

Hat tip to PSFK.

Here's one of the odder celebrity-centric campaigns out there. FishLove, a British organization that advocates for sustainable fishing practices, has just launched its third annual photo campaign in which diverse stars pose nude with dead sea creatures. Draped in a conger eel, Gillian Anderson of X-Files fame is the headliner this year, though most of the stars will be relatively unknown to American audiences. The campaign was shot by photographer Denis Rouvre. It's hard to tell if the results are meant to be unappetizing, since the idea is to celebrate the love of seafood while supporting nondestructive harvesting, but the shots probably won't do much to further your craving for sushi or sex.

Gillian Anderson:

Serge Hazanavicius:

Thomas Dutronc:

Mélanie Bernier:

Nickolas Grace:

Olivia Williams:

Jeany Spark:

Joanna Bergin:

Kenzo Takada:

Goldie:

Jean-Marc Barr:

Barbara Cabrita:

Caroline Ducey:

Emmanuel de Brantes:

Aure Atika:

Remember British Airways' interactive "Look Up" billboard with a kid pointing at airplanes as they flew by overhead? Well now Domino's U.K. is spoofing the concept with its own "Look Down" billboard. It's kind of a heady concept, but bear with me here: The British Airways billboard pointed to planes while displaying their flight numbers and trajectories, so the Domino's version is a kid pointing down at pizza delivery drivers, with different messages about where each pizza is headed. It's working out pretty well for them, which makes sense. Domino's has a lot of experience with parody, since the brand's been doing it to pizza every day for over 50 years. Via Mashable.

Considering that Sean Bean can barely make a walk-on cameo without his character being butchered, it's pretty impressive how much he can survive in his newest U.K. ad appearance.

Dinosaurs firing laser beams, pirates, explosive baked goods—just about everything is out to get the British actor in this spot for Fairy dish soap and the Make-A-Wish Foundation.

The ad celebrates the 10-year partnership between Make-A-Wish and the household brand, which has raised more than a million pounds through its annual holiday fundraiser. 

If job interviews had a skip button, would anyone be willing to hear out an ex-con? That's the question Leo Burnett and a U.K. nonprofit try to make you answer in the innovative interactive clip below.

As the video opens, a young man recently released from prison speaks directly to the camera, as if the viewer is the hiring manager. As he awkwardly tries to tell his story, a "Skip Ad" button appears on screen. Each time the button is pressed and the video restarts, the applicant grows increasingly apprehensive and downbeat, until he's almost begging to be heard. Finally, he becomes resigned to his fate.

"I'm sorry that you don't want to listen," he says to those who've skipped their way to the end. "I hope you can find time in the future to give an ex-offender like me a second chance."

If viewers don't press the button, his pitch, though tentative, gets increasingly upbeat and ends on a hopeful note: "A lot of people just write me off pretty much straightaway as soon as they hear I've been inside. Today's been different. Thanks for that. Yeah. Thanks for listening."

The video by Leo Burnett Change, an activism division of the agency's London office, is part of the "Ban the Box" campaign from the nonprofit Business in the Community, which is pushing for the removal of mandatory check-off boxes on U.K. job applications that ask about criminal convictions. "With the subject of ex-offenders being such a contentious issue, we wanted to create a thought-provoking idea. Something that would make people reassess how they feel toward ex-offenders," agency cd Hugh Todd says in a statement on Leo Burnett London's Facebook page. "Using and subverting the 'Skip Ad' button gave us the perfect opportunity to do this."

That unusual approach underscores the broader message that denying this guy a chance to be heard is like locking him up all over again and throwing away the key.

Try out the video for yourself here.

Photographer Stian Rekdai's gorgeous collection of time-lapse images of Iceland is so incredible, it could easily be a tourism ad—or a sales clip for the equipment he used. Rekdai and crew spent three weeks in September wandering around Iceland, taking pictures with Nikon cameras and lenses, then using LRTimelapse, Adobe Lightroom and Adobe After Effects for all the postproduction stuff. The end result is a bright, vibrant piece of work that really shows off Iceland's harrowing beauty, which sometimes borders on unearthly.

Les deux russes, Vadim Mahora et Raskalov voyagent au travers de l’Europe et proposent un point de vue non conventionnel des villes qu’ils visitent. Du hauts des bâtiments, comme la Sagrada Familia ou la Tour Eiffel, ils prennent des clichés présentant l’environnement urbain qui les entourent de façon inédite.

So, San Pellegrino will let folks remotely control robots on the ground and in the air over Italy … but NOT for the purpose of Dalek-like mass destruction? Where's the fun in that? To help bring the sparkling water's "Three Minutes in Italy" promotion to life, Ogilvy & Mather in New York partnered with Deeplocal to create five robots that Facebook users can control romotely to take in the sights of Italy. Four ground-gliding units and one skybot perched on a 40-foot pole allow users to take virtual tours of Taormina, a picturesque village in Sicily. San Pellegrino's Facebook fans can sign up to drive the ground-bots for 180 seconds, viewing the town in real time. The robots are equipped with tablets displaying users' Facebook profile pics, and a translation program allows participants to talk with local residents. Brand ambassadors are on the ground to facilitate engagement, or thwart any attempts to use the robots for evil ends, whichever comes first. Actually, the bots don't look very threatening, especially equipped with umbrellas to protect their components from the sun. (After the jump, watch one robotic romeo chat up an unsuspecting passerby named Christin; That's amore!) The campaign runs through Aug. 17, with virtual tours from 9 a.m. to 3 p.m. Eastern. It's a novel approach, and it seems only fitting that as robots take more of our jobs, they get to replace us on vacation, too. Via PSFK.