According to a survey by the U.K.’s Institute of Practitioners in Advertising, almost half (49%) of all adults would respect brands more for speaking out around the Qatar World Cup. That statistic rose to 63% of 18- to 34-year-olds and was higher among men (52%) than women (47%) of all ages. Following those insights, Outvertising,…
One of London’s longest-running independent creative agencies 23red, which works with charities and governments to drive behavior shifts in audiences, has been acquired by consultancy Capgemini. The financial terms were not disclosed. The agency, which was founded in 2000 to focus on third-sector clients by chief executive Jane Asscher and executive creative director Sean Kinmont,…
The uncomfortable truth behind Christmas is that many beloved festive traditions are bad for the planet. Awareness is growing around the environmental impact of the holiday season, which often comes with increased consumption, food waste and excess plastic packaging for gifts and wrapping paper. Just days after the end of COP 27 (the United Nations…
Philips Domestic Appliances has named Droga5 London as its global advertising agency tasked with helping the brand achieve its ambition of “turning houses into homes.” The appliances business, which was sold to global investment firm Hillhouse Investment in 2021 for around $3.07 billion (3 billion euros), has handed a three-year contract to the London operation…
As the Covid-19 pandemic enters its 32nd month and an economic crises looms, agency leaders have a lot to deal with away from the day-to-day operations. This includes how and when to communicate company goals to a disparate staff. Adweek attended the Worldwide Partners conference in Amsterdam recently and gathered a group of independent agency…
The world’s largest animal rights organization People for the Ethical Treatment of Animals (PETA) has released its first Christmas campaign offering the point of view of a turkey over the holiday season. Created by animation house Dream Farm Studios, the two-minute film introduces Toby the turkey, showing his life-story and how he came to make…
For budget Airline Ryanair, the marketing modus operandi has always been rooted in provocative PR. And if you’re one of the millions of people who have seen it’s hot takes on social media, it will come as no surprise an evolution of this strategy is helping it thrive online. From press ads announcing rival EasyJet’s…
Move over, Love Actually. The epic romantic comedy set to win hearts this Christmas comes from an unexpected source: the U.K.’s National Lottery. The largest-ever Christmas campaign from National Lottery operator Camelot is about the magic of luck, drawing an obvious parallel between winning the lottery and falling in love. Created by agency adam&eveDDB, the…
The Nordic land of Iceland has become known in recent years for tourism campaigns that stand apart with some outlandish ideas featuring ponies and Mark Zuckerberg lookalikes. The country’s latest galactic focus follows that trend as it calls on space tourists to come there instead. Following billionaires like Richard Branson, Elon Musk and Jeff Bezos’…
International financial services provider Allianz, a partner of the Olympic and Paralympic movements, has begun an initiative to encourage more young people with disabilities to take up sports through the introduction of a digital training series led by paralympic athletes. The global “Day 1 Done” campaign, created by R/GA London, is part of Allianz’s MoveNow…
Soccer fans will have access to an emergency hotline launched during the World Cup to provide them with statistics about their teams in a brand-raising initiative for insights publication The Athletic. Created by communication consultancy Harbour, the awareness-raising drive for the publisher aims to promote The Athletic as a source of insight and knowledge of…
An ambitious and powerful holiday campaign calls on society to come together and mend the many divisions that have become apparent in recent years. Developed for German food discounter Penny Markt GmbH (Penny) which annually produces an emotional holiday film alongside creative agency partner Serviceplan, “The Rift” addresses and encourages the need for more empathy…
To celebrate how soccer can unify players and fans around the world, Adidas has released the latest part of its ongoing “Impossible Is Nothing” campaign ahead of the FIFA World Cup taking place in Qatar. The “Family Reunion” spot from TBWA will run for the next month and features a number of players, such as…
While announcing a new global management structure made up of existing senior leadership to service under president and chief executive Hiroshi Igarashi, agency network Dentsu has also revealed the conclusion of the sale of its joint venture in Russia to its local partners. From around January 1, the company aims to integrate Dentsu International and…
While the temperature in Qatar, host of the 2022 FIFA Men’s World Cup, will fall between 73?F to 79?F, the marketing industry is facing a cold snap as advertisers tighten their belts. The World Cup kicks off Sunday, Nov. 20 and will continue during the Thanksgiving and early Christmas period, with the final falling on…
As a kid there’s nothing quite so exciting as grabbing a crayon or a felt tip pen and scrawling out a hopeful list addressed to: Santa Claus, North Pole. The postal method is, of course, always optional. This year, McDonald’s is giving a new meaning to this Christmas tradition with a campaign from Leo Burnett…
The U.K.’s most anticipated ad of the year–retailer John Lewis’ Christmas campaign–is here, and this time it highlights a serious societal issue behind its typically emotive story. The ad, titled “The Beginner” and created by the brand’s long-time agency adam&eveDDB, raises awareness of the many children who are in the foster care system, but through…
Since the launch of its much-lauded campaign “Real Beauty” in 2004, personal care brand Dove has become synonymous with raising women’s self-esteem. That mission has now been taken forward as Dove calls on other brands to rid advertising of digitally distorted images. “When you speak to a client or you are in a company, make…
Swedish electric car brand Polestar is to establish an in-house creative agency as it formalizes how the company produces both product and brand marketing. Speaking at Social Media Week, Polestar’s chief marketing officer ?sa Borg discussed the automotive company’s design-led ethos and revealed the move which would see the internal agency focus on campaign development,…
Gaming publisher King, the company behind mobile phenomenon Candy Crush, will build its use of creators, alongside its YouTube and TikTok strategies, as its focus on creating “niche communities” grows. Speaking at Social Media Week Europe, King’s director of social marketing and creators Roberto Kusabbi outlined the strategy while discussing the success of the 10-year-old…
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