Spotify Wrapped has become a cultural phenomenon. With users being able to view the data and insights collected from their Spotify playlists and share them with the world, the platform now annually creates a viral moment each December. Over the six years since it began Wrapped, the platform has turned data collection into a marketing…
Under the ongoing onslaught of Russia’s invasion, ordinary Ukrainians perform heroic and selfless acts every day to help their fellow citizens. Ride sharing app Uber is helping Ukrainian drivers tell their stories and experiences of facing war to the world in a campaign to raise donations for the country’s United24 foundation. The “Keep Ukraine Moving”…
The confidence of marketers in the U.K. appears to be growing despite the economic turmoil being experienced around the world, with the majority having seen their marketing budgets grow this year. According to The CMO 75 Report released by the Chartered Institute of Marketers (CIM), there has been a rise in marketing budgets for 59%…
In advertising, there are a few fixtures of the holiday season as regular as decorating Christmas trees and popping champagne on New Year’s Eve. Coca-Cola’s Christmas truck goes on tour, British retailer John Lewis tugs at the heartstrings–and in the Netherlands, the Dutch State Lottery brings out the cuddly animals. For the past several years,…
In 2023, with advertising spend expected to slow, retailers have become a staple partner for most advertisers looking to reach their consumers, claims new research. According to a study released by IAB Europe and Microsoft, retail media has become an established element of marketers’ strategies with 90% of more than 800 buy-side stakeholders planning to…
December is the month with the greatest number of burglaries in Denmark. That’s the claim of the Danish National Lottery, which has teamed with the world’s largest security company G4S to promise the security of the homes and lottery tickets of its players leading up to its biggest annual draw. The lottery organizer also claims…
How do you go from being the supporting act to the star of the show? That’s one marketing challenge of French liqueur Cointreau, which despite being part of several classic cocktails, is sometimes overlooked by the everyday drinker. Cointreau’s global campaign, created by agency TBWAParis, elevates the humble ingredient to center stage. It coincides with…
Google has promoted YouTube global advertising chief Debbie Weinstein to managing director of U.K. and Ireland to lead the tech business in the region. Weinstein, who was vp of global advertiser solutions for Google and YouTube, will take up the position from March. She will be responsible for leading the company and its teams focused…
The Eiffel Tower is one of the world’s most famous monuments, but when it was constructed between 1887 and 1889, it was controversial and unpopular. Critics from the art world called the tower ugly and useless, and some worried it would collapse. If the glittering landmark of Paris were being built today, how might it…
Christmastime can be tough for those who have experienced the loss of a love one. This spot from Dutch supermarket chain Plus features a teenage boy who has lost his father and must come to terms with his mother’s new partner. Annually, the supermarket releases a holiday campaign that tells a family-based story, and this…
This year has been huge for global drinks maker Diageo, which has run several initiatives to support LGBTQ+ communities, seeing its leadership recognized and celebrated for doing so. That work has continued into the holiday season, this time with its Scotch whisky brand J&B, which has released a Spanish holiday campaign that aims to back…
In this week’s edition of Marketing Morsels, you’ll find creative ideas from Heinz, Hot Pockets, KFC, Taco Bell and more. Enjoy the assortment! Morsel #1: KFC Opens a Pop-Up London Pub Nothing says fried chicken like the dark wood and smell of ale emanating from a pub in Fulham, right? Well, KFC thought so with…
Using long-form copy, an outdoor campaign that features ads measuring 13 feet long aims to highlight the plight of the 2 million people suffering Long Covid across the U.K. Titled “The Longest Ad,” the campaign creative, which consists of 3,000 words of copy, has been placed at two bus stops in Edinburgh, Scotland. They both…
Fashion house Tommy Hilfiger (TH) is set to target a younger demographic through the appointment of a new global creative agency. Having appointed London-based agency Sunshine, which has a background in working with brands in the entertainment space, the brief will be to grow TH’s audience reach to be more engaging to Gen Z consumers….
Initiatives to protect children on digital platforms have seen recent setbacks, putting more of the onus on parents to police their kids’ online experiences. In the U.K., the government plans on removing proposals of its Online Safety Bill that would force Big Tech platforms to remove harmful content. Meanwhile, Twitter’s recent job cuts have reportedly…
One of the “great” debates in Western society is who makes the best burgers. It’s a discussion that fast food giant Burger King taps into, along with mention of its rivals, such as McDonald’s and KFC. Created for the French market by creative agency Buzzman, the new two-minute campaign titled “Iconic” is set in a…
What do the French love more than soccer? In fact, more than anything? Food. And who can blame them? In culinary leagues the home of croissants, camembert and croque monsieur is pretty hard to beat. That’s why national soccer magazine So Foot has opened a restaurant targeted towards people skipping the FIFA Men’s World Cup…
There is an ugly side to the beautiful game: Domestic abuse tends to surge following soccer matches. Recent research from the University of Leicester found that violent incidents at home increase 38% when England loses a soccer game and are 26% higher when the team wins or draws. Now that the 2022 FIFA World Cup…
The days of chasing the ice cream truck around the block may be long gone, but Magnum maker Unilever is continuing its play for consumers’ digital loyalty with an ambitious mission to grow its ice cream delivery service. The Anglo-Dutch group has bought 29 direct-to-consumer (DTC) companies since 2015, including Dollar Shave Club and Paula’s…
Adweek’s tentpole marketing summit was introduced to a European audience for the first time with Brandweek Europe. On November 10 the inaugural event was held at St. Pancras Renaissance in London, England. The summit followed a three day Social Media Week Europe conference. For nine main stage sessions and four workshops, attendees heard from creators…
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